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Lecture #6, 2 12

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  • 1. Sport Public Relations Lecture: 2.12.12 University of Cincinnati By Jackie Reau
  • 2. Current Events Quiz
  • 3. Media Relations & Sport*Influence of media on sports fans:who really cares?-Newspaper-TV (local, cable)-Radio-Internet-Social media
  • 4. Media Relations1) Develop a plan and timeline2) Cultivate your media list3) Craft media pitches based on news/media news4) Hold media events
  • 5. Media Relations Planning Outline*Objective tied to a business goal*Target audiences (internal, external)*Key messages (call to action, event details, announcement of new coach/player)*Key initiatives (how to share the information)*Budget*Staffing management (who will do it)*Timeline of activity (when will it get completed)*Measurement (metrics tied to business goal)
  • 6. Current Events Quiz
  • 7. Media Pitch1) Know the media preference to receive news2) Succinct, relevant, newsy3) Correct information4) Newsmaker availability5) Photo/video availability6) Contact information
  • 8. Pitch Me*Hall of Fame Coach Pat Summittavailable for media opportunitiesbefore UC women’s game on Feb.13, 6 p.m.*Who and how are you pitching*Relevance of news
  • 9. Hi Bill,I wanted to let you know that former Tennessee women’sbasketball coach Pat Summitt will attend the UC women’sbasketball game on Wednesday, Feb. 13 to watch her sonwho is a Marquette assistant coach.As you know, she is battling Alzheimer’s Disease and retiredfrom coaching last season. She hasn’t been back toCincinnati since her team lost in the Women’s Final Fourhere in 1996.Coach Summitt is available for interview Feb. 13, 6 p.m. atFifth Third Arena media room. Here is a link to photos of hercoaching at the Women’s Final Four in Cincinnati in 1996.Jackie (contact information below)
  • 10. http://vimeo.com/3390739
  • 11. Media Relations & Sport*Build the front page of a sports section for tomorrow’sedition**Five stories, visual appeal, sell copies2) Boston Globe3) Indianapolis Star4) Cleveland Plain Dealer5) Columbus Dispatch6) USA Today7) Washington Post8) New York Times9) Miami Herald
  • 12. Next Class: 2/19Speed Writing Night*Sharpen your pencils