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Lecture #1, 9 4-12

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  • 1. Sport Public Relations Lecture: 9.4.12 University of Cincinnati By Jackie Reau
  • 2. Current Events Quiz
  • 3. Tonight’s Class*PR Overview*Sports PR Writing Samples*PR Strategic Plan*In-Class Project*Assignment Review
  • 4. New Communications Model•Old School –Deadlines were set for an established time per section –Paper published and delivered in the morning –Reader interaction: Letter to Editor, phone call to Editor•New School –Website updated 24/7 with live reader comments –Mobile application updated 24/7 –Social media platforms updated 24/7 with constant reader interaction –Paper published and delivered in the morning
  • 5. Definition: Public RelationsUsing strategic communications to effectively influencebehavior among key influencers.
  • 6. Strategic Communications in Sports*Professional bios (player, team)*Press releases*Opinionated columns*Game wraps*Crisis statements*Customer service*Social media
  • 7. New Communications Model•Old School –Deadlines were set for an established time per section –Paper published and delivered in the morning –Reader interaction: Letter to Editor, phone call to Editor•New School –Website updated 24/7 with live reader comments –Mobile application updated 24/7 –Social media platforms updated 24/7 with constant reader interaction –Paper published and delivered in the morningProfessional bio, third person, no opinion without quote
  • 8. Press release
  • 9. Column with opinion, quote or no quote
  • 10. Game wrap, no opinion unless in quotes
  • 11. Media statement for crisis management
  • 12. Customer service communications
  • 13. Social Media Communications
  • 14. Key Influencers in a Public Relations PlanInternalExternal
  • 15. Potential Results from Effectively Influencing BehaviorInternal AudiencesExternal Audiences
  • 16. Strategic Public Relations Planning Outline*Objective tied to a business goal*Target audiences (internal, external)*Key messages (call to action, event details, announcement of new coach/player)*Key initiatives (how to share the information)*Budget*Staffing management (who will do it)*Timeline of activity (when will it get completed)*Measurement (metrics tied to business goal)
  • 17. In-Class Group Assignment“Create a PR Plan to promote UC Baseball’s Opening Night Game in 2013”ObjectiveTo celebrate the Opening Night Game for UC Baseball to attract 2,000+ fans to thegame at the on-campus stadium.Target Audiences*On-campus students*Former baseball players, now alumni and their families*Youth baseball teams within a five mile radius to UCBudget$7,500
  • 18. Press Release Assignment, due September 11*Who: Mick Cronin will be honored by the NCAA for his work in the communitywith Big Brothers & Big Sisters in Cincinnati*What: An on-court ceremony will be held to honor Cronin during the Universityof Cincinnati vs. University of Pittsburgh men’s basketball game*When: Saturday, Feb. 11, at halftime of the 1 p.m. game*Where: Fifth Third Arena on the campus of the University of Cincinnati*How: Tickets are still available at www.gobearcats.com or in advance at the boxoffice
  • 19. Week Two: September 11*Press release assignment due*Read chapters 3, 4*Current Events Quiz #2*Lecture: Sports & Social Media Next Week…

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