Flying Pig Marathon Technology Presentation

Welcome to the Flying Pig Marathon Technology Summit

Flying Pig Marathon Technology Summit Welcome by Randi Rico WLWT-NBC Official TV Partner of the Flying Pig Marathon

Flying Pig Marathon Technology Summit Welcome by Iris Simpson-Bush Executive Director Flying Pig Marathon Facebook.com/IrisSimpsonBush Text her @ 513.519.9669

Flying Pig Marathon Technology Summit
Today’s Agenda:
Update on the 2011 Flying Pig Marathon
By Iris Simpson-Bush, Executive Director
Overview of the FPM Mobile Marketing Efforts
By Amanda Greenwell, CBTS
Unveil of the Marathon’s i-phone application
By Joshua Johnson, MindBox Studios
An update on the Marathon’s social media
By Jackie Reau, Communications Co-Director

2011 Flying Pig Marathon
April 29-May 1, 2011
13 th running of the Flying Pig Marathon
Registration is pacing double digit growth over last year’s record field
Runner’s World named the “Pig” one of the best first-time U.S. Marathons in the January 2011 issue

2011 is the Year of Charity
Flying Pig Marathon is a 501 (c) 3
The Marathon could reach its $10 million mark in charity donation.
Launch of the Piggest Raffle Ever with CancerFree KIDS to coincide with participant bib numbers.

2011 Flying Pig Marathon
April 29-May 1, 2011
2011 Milestones
$10 million mark for charity
The Year of Technology

The Pig goes Digital
Enhanced mobile marketing effort
i-phone application development/launch
Continuing social media effort

Flying Pig Marathon Technology Summit R3 Overview by Amanda Greenwell Technical Sales Engineer CBTS [email_address]

Flying Pig Marathon Technology Summit Short Code- Number used to send a receive text messages Keyword- Unique word that defines messages function Auto Reply Voting and Contests Mobile Web Form API Workflow Message- Used with two-way conversational text messaging Example- Text PIG to 90808 to receive breaking FPM news! Mobile Marketing 101

Flying Pig Marathon Technology Summit Why Mobile Marketing High Reach- 82% own cell phone and 72% send text messages Mutual Interest- Audience is interested in your message High Response Rate- Average response rate 20% - 70% ROI- Mobile marketing offers trackable results Simplicity- Once your campaign is created, your database builds effortlessly Targeted - Relevant message to laser focused audience Immediate Reaction - 90% text messages opened within five minutes

Flying Pig Marathon Technology Summit 26% who text say they have opted in to receive mobile marketing 42% of 18-34 year olds with cell phones are interested in receiving text alerts from places they frequent 33% of 35-44 year olds with cell phones are interested in receiving text alerts from places they frequent 98% text messages are opened compared to a 22% open rate for email. Why Mobile Marketing

Flying Pig Marathon Technology Summit Web Interface Opt-in 10-Digit Phone First Name Last Name Alert Subscriptions Breaking News (PIG) P&G Expo (PIGEXPO) Charity (PIGGIVE) Volunteering (PIGHELP) Which race will you run during the 2011 FPM? Check all the apply Full Marathon (PIGFULL) Half Marathon (PIGHALF) Relay (PIGRELAY) 10K (PIG10K) 5K (PIG5K) Kids Run (PIGKIDS)

Flying Pig Marathon Technology Summit Questions? Questions?

Flying Pig Marathon Technology Summit i-phone Application Overview by Joshua Johnson MindBox Studios [email_address]

Flying Pig Marathon i-phone app:
Dashboard
Event Guide
Race History
Course with Course Map
Charities
Training Tips
Listing of other local races
Social media connections

Flying Pig Marathon Technology Summit Flying Pig Marathon Social Media Network Overview by Jackie Reau www.facebook.com/jackiereau Twitter: @gamedayjreau

Flying Pig Marathon Social Media Network
Launched in 2008 with current results:
Facebook Fan Page: 8,053 fans
Twitter Profile: 5,594 followers
YouTube Channel: 31,000+ views
Website, www.flyingpigmarathon.com
Blog in partnership with Cincinnati.com

Flying Pig Marathon Social Media Network
Launched in 2008 with current results:
Facebook Fan Page: 8,200+ fans
Twitter Profile: 5,594 followers
YouTube Channel: 31,000+ views

Flying Pig Marathon Media Network
Launched in 2008 with the following:
Facebook Fan Page
Twitter Profile
YouTube Channel

How you can get involved:
Corporate Relay for Charities
Provide content ideas/expert interviews
Provide special promo codes/offers
Link to the FPM website/social media efforts

Finish Line photo
Provide content ideas/expert interviews
Provide special promo codes/offers
Link to the FPM website/social media efforts
Q&A Drawing for Prizes

Flying Pig Marathon Technology Presentation

by Game Day Communications

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