Flying Pig Marathon Technology Presentation
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Flying Pig Marathon Technology Presentation

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Here is a presentation from the Flying Pig Marathon and how it will use technology to enhance its communications with participants, sponsors and the community....

Here is a presentation from the Flying Pig Marathon and how it will use technology to enhance its communications with participants, sponsors and the community.

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Flying Pig Marathon Technology Presentation Flying Pig Marathon Technology Presentation Presentation Transcript

  • Welcome to the Flying Pig Marathon Technology Summit
  • Flying Pig Marathon Technology Summit Welcome by Randi Rico WLWT-NBC Official TV Partner of the Flying Pig Marathon
  • Flying Pig Marathon Technology Summit Welcome by Iris Simpson-Bush Executive Director Flying Pig Marathon Facebook.com/IrisSimpsonBush Text her @ 513.519.9669
  • Flying Pig Marathon Technology Summit Welcome by Iris Simpson-Bush Executive Director Flying Pig Marathon Facebook.com/IrisSimpsonBush Text her @ 513.519.9669
  • Flying Pig Marathon Technology Summit
    • Today’s Agenda:
    • Update on the 2011 Flying Pig Marathon
      • By Iris Simpson-Bush, Executive Director
    • Overview of the FPM Mobile Marketing Efforts
      • By Amanda Greenwell, CBTS
    • Unveil of the Marathon’s i-phone application
      • By Joshua Johnson, MindBox Studios
    • An update on the Marathon’s social media
      • By Jackie Reau, Communications Co-Director
  • Flying Pig Marathon Technology Summit
    • 2011 Flying Pig Marathon
    • April 29-May 1, 2011
    • 13 th running of the Flying Pig Marathon
    • Registration is pacing double digit growth over last year’s record field
    • Runner’s World named the “Pig” one of the best first-time U.S. Marathons in the January 2011 issue
  • Flying Pig Marathon Technology Summit
    • 2011 Flying Pig Marathon
    • April 29-May 1, 2011
    • 13 th running of the Flying Pig Marathon
    • Registration is pacing double digit growth over last year’s record field
    • Runner’s World named the “Pig” one of the best first-time U.S. Marathons in the January 2011 issue
  • Flying Pig Marathon Technology Summit
    • 2011 Flying Pig Marathon
    • April 29-May 1, 2011
    • 13 th running of the Flying Pig Marathon
    • Registration is pacing double digit growth over last year’s record field
    • Runner’s World named the “Pig” one of the best first-time U.S. Marathons in the January 2011 issue
  • Flying Pig Marathon Technology Summit
    • 2011 is the Year of Charity
    • Flying Pig Marathon is a 501 (c) 3
    • The Marathon could reach its $10 million mark in charity donation.
    • Launch of the Piggest Raffle Ever with CancerFree KIDS to coincide with participant bib numbers.
  • Flying Pig Marathon Technology Summit
    • 2011 Flying Pig Marathon
    • April 29-May 1, 2011
    • 2011 Milestones
    • $10 million mark for charity
    • The Year of Technology
  • Flying Pig Marathon Technology Summit
    • The Pig goes Digital
    • Enhanced mobile marketing effort
    • i-phone application development/launch
    • Continuing social media effort
  • Flying Pig Marathon Technology Summit R3 Overview by Amanda Greenwell Technical Sales Engineer CBTS [email_address]
  • Flying Pig Marathon Technology Summit Short Code- Number used to send a receive text messages Keyword- Unique word that defines messages function Auto Reply Voting and Contests Mobile Web Form API Workflow Message- Used with two-way conversational text messaging Example- Text PIG to 90808 to receive breaking FPM news! Mobile Marketing 101
  • Flying Pig Marathon Technology Summit Why Mobile Marketing High Reach- 82% own cell phone and 72% send text messages Mutual Interest- Audience is interested in your message High Response Rate- Average response rate 20% - 70% ROI- Mobile marketing offers trackable results Simplicity- Once your campaign is created, your database builds effortlessly Targeted - Relevant message to laser focused audience Immediate Reaction - 90% text messages opened within five minutes
  • Flying Pig Marathon Technology Summit 26% who text say they have opted in to receive mobile marketing 42% of 18-34 year olds with cell phones are interested in receiving text alerts from places they frequent 33% of 35-44 year olds with cell phones are interested in receiving text alerts from places they frequent 98% text messages are opened compared to a 22% open rate for email.   Why Mobile Marketing
  • Flying Pig Marathon Technology Summit
  • Flying Pig Marathon Technology Summit Web Interface Opt-in 10-Digit Phone First Name Last Name Alert Subscriptions Breaking News   (PIG) P&G Expo (PIGEXPO) Charity (PIGGIVE) Volunteering      (PIGHELP) Which race will you run during the 2011 FPM? Check all the apply Full Marathon (PIGFULL) Half Marathon (PIGHALF) Relay (PIGRELAY) 10K       (PIG10K) 5K       (PIG5K) Kids Run (PIGKIDS)    
  • Flying Pig Marathon Technology Summit Questions? Questions?
  • Flying Pig Marathon Technology Summit i-phone Application Overview by Joshua Johnson MindBox Studios [email_address]
  • Flying Pig Marathon Technology Summit
    • Flying Pig Marathon i-phone app:
    • Dashboard
    • Event Guide
    • Race History
    • Course with Course Map
    • Charities
    • Training Tips
    • Listing of other local races
    • Social media connections
  • Flying Pig Marathon Technology Summit
  • Flying Pig Marathon Technology Summit
  • Flying Pig Marathon Technology Summit
  • Flying Pig Marathon Technology Summit
  • Flying Pig Marathon Technology Summit
  • Flying Pig Marathon Technology Summit
  • Flying Pig Marathon Technology Summit Flying Pig Marathon Social Media Network Overview by Jackie Reau www.facebook.com/jackiereau Twitter: @gamedayjreau
  • Flying Pig Marathon Technology Summit
    • Flying Pig Marathon Social Media Network
    • Launched in 2008 with current results:
      • Facebook Fan Page: 8,053 fans
      • Twitter Profile: 5,594 followers
      • YouTube Channel: 31,000+ views
      • Website, www.flyingpigmarathon.com
      • Blog in partnership with Cincinnati.com
  • Flying Pig Marathon Technology Summit
    • Flying Pig Marathon Social Media Network
    • Launched in 2008 with current results:
      • Facebook Fan Page: 8,200+ fans
      • Twitter Profile: 5,594 followers
      • YouTube Channel: 31,000+ views
      • Website, www.flyingpigmarathon.com
      • Blog in partnership with Cincinnati.com
  • Flying Pig Marathon Technology Summit
    • Flying Pig Marathon Media Network
    • Launched in 2008 with the following:
      • Facebook Fan Page
      • Twitter Profile
      • YouTube Channel
      • Website, www.flyingpigmarathon.com
      • Blog in partnership with Cincinnati.com
  • Flying Pig Marathon Technology Summit
    • Flying Pig Marathon Media Network
    • Launched in 2008 with the following:
      • Facebook Fan Page
      • Twitter Profile
      • YouTube Channel
      • Website, www.flyingpigmarathon.com
      • Blog in partnership with Cincinnati.com
  • Flying Pig Marathon Technology Summit
    • Flying Pig Marathon Media Network
    • Launched in 2008 with the following:
      • Facebook Fan Page
      • Twitter Profile
      • YouTube Channel
      • Website, www.flyingpigmarathon.com
      • Blog in partnership with Cincinnati.com
  • Flying Pig Marathon Technology Summit
    • Flying Pig Marathon Media Network
    • Launched in 2008 with the following:
      • Facebook Fan Page
      • Twitter Profile
      • YouTube Channel
      • Website, www.flyingpigmarathon.com
      • Blog in partnership with Cincinnati.com
  • Flying Pig Marathon Technology Summit
    • How you can get involved:
    • Corporate Relay for Charities
    • Provide content ideas/expert interviews
    • Provide special promo codes/offers
    • Link to the FPM website/social media efforts
  • Flying Pig Marathon Technology Summit
    • How you can get involved:
    • Corporate Relay for Charities
    • Provide content ideas/expert interviews
    • Provide special promo codes/offers
    • Link to the FPM website/social media efforts
  • Flying Pig Marathon Technology Summit
    • How you can get involved:
    • Corporate Relay for Charities
    • Provide content ideas/expert interviews
    • Provide special promo codes/offers
    • Link to the FPM website/social media efforts
  • Flying Pig Marathon Technology Summit
    • Finish Line photo
    • Provide content ideas/expert interviews
    • Provide special promo codes/offers
    • Link to the FPM website/social media efforts
    Q&A Drawing for Prizes