Sport Public Relations October 16, 2012 University of Cincinnati By Jackie Reau
MLB Playoffs Broadcast Critique Discussion
Speed Writing NightFive assignments in 35 minutes 100 points
#1 Live Tweet: two minutes*UC beats Miami in men’s basketball*Score: 64-50*Gates hits triple/double*Nick Lachey in attendance*Coach Cronin got two technicals
My Tweet @UC men’s hoops over @miamiu, 64-50, with@nicklachey in the house to see @CoachCronin get called for two T’s #gobearcats (121 characters)
#2 Crisis Statement: 9 minutes*Your coach (Smith) has been accused ofbribing a football recruit to sign with yourschool*Decide his fate, how to respond to mediaquery from local newspaperwith a three-sentence statement
My Statement The Athletic Department Compliance Department atUniversity of Wisconsin has determined through an internal investigation that Coach Smith offered the father of a football recruit $5,000 to sign a letter of intent. Because of this serious violation, we have terminated his contract immediately. Coach John Grove will take over as interimcoach effective immediately. To ensure this doesn’t happen in the future, we are providing mandatory training on recruitment policies for all of our coaches and have instituted a new monitoring system for our program. -John Carter, Athletic Director
#3 Customer Apology e-mail: 7 minutes*A season ticket holder was erroneously removedfrom your last home game for throwing a bottle onthe court*He called the ticket office the next day and said itwas the guy behind him.*In reviewing video surveillance, it was determinedthat the customer was right.*He is demanding a written apology from your AD
My e-mailDear Mr. Jones,As we discussed on the phone today, I wanted to provideyou with my apology in writing for the incident at Fifth ThirdArena last night. Please know we value our season ticketholders and want to make sure you feel comfortable andsafe when attending home games.To that end, we would like to offer you a seat upgrade forthe remainder of the season in a new section behind thehome bench. Michael from our ticketing office will contactyou directly to confirm your seat change.Please feel free to contact me if you have any questions.AD name here + contact information
#4 Media Alert: 7 minutes(WHO, WHAT, WHERE, WHEN, HOW)Your team is hosting a Pink Ribbon game to markbreast cancer awareness month with a women’ssoccer game. Fans will receive a free pink replicajersey (first 500 fans) and First Lady Michelle Obamawill make an appearance to meet with fans as part ofher national “Get Moving” campaign.
My media alertMEDIA ALERT: OCTOBER 10, 2012, 7 P.M.University of Cincinnati women’s soccer team hosts First Lady MichelleObama for Pink Ribbon GameWHO: University of Cincinnati Women’s Soccer team will host theUniversity of Notre Dame in their annual Pink Ribbon game. First LadyMichelle Obama will make an appearance at the game to meet with fans.WHAT: The annual Pink Ribbon game serves to raise awareness of breastcancer screenings for men and women. The first 500 fans will receive afree pink replica UC soccer jersey courtesy of Adidas. Fans will also havethe chance to schedule free mammograms from UC Health.WHEN: October 10, 7 p.m.WHERE: Gettler Stadium on the campus of University of CincinnatiHOW: Tickets are $5 per person and are available atwww.gobearcats.com or the stadium box office.
#5 Game Wrap: 10 minutes*Your team won its last home soccer game, 3-0 overits rival*The win makes the team eligible for its first-ever BigEast Tournament appearance*Your top player scored all three goals while yourgoalie recorded his/her first-ever shutout*President Obama was at the game with hisdaughters*The first game of the tournament will be nextTuesday, tickets are on sale