This document contains notes from a sports public relations lecture that covered several topics: 1) A press release assignment was turned in; 2) Revamping the women's basketball program was discussed, including reasons, stakeholders, budget, and priorities; 3) A video about changing media was reviewed and three aspects of media change were considered; 4) Group project expectations and proposed topics were reviewed for an upcoming sports PR challenge.

1. Sports Public Relations
Lecture: 9.17.13
University of Cincinnati
By Jackie Reau

2. Press Release Assignment
•Turn in assignment

3. Revamping Women’s Basketball
•Turn in assignment
•Discussion
•Why?
•Who?
•How much?
•Top priorities

4. Changing Nature of Media
•Review of Rocky Mountain video
•Three aspects for consideration on why media is changing

5. Group Project Assignments
•Review of Project Expectations
•Review of Proposed Topics for the Sports PR Challenge

6. Group Project Assignments
•Review of Project Expectations
•Review of Proposed Topics for the Sports PR Challenge