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  • Use an aggregator such as Flipboard to read news from various industries, share content based on your community’s interests.
  • Use an aggregator such as Flipboard to read news from various industries, share content based on your community’s interests.
  • Use an aggregator such as Flipboard to read news from various industries, share content based on your community’s interests.
  • Using a free tool like HootSuite, you can monitor social media conversation around brand names and/or topics.
  • A team approach fosters content with fresh voices and content from various areas of the business.
  • With this note, we conducted a competitive analysis on how College Bowl Games used social media to engage fans. We produced a blog post and shared it on our Facebook fan page.

Transcript

  • 1. Boosting Your On-Line Personal & Professional Brand to Get What You Want
  • 2. Linkedin: An Every Day Resource
  • 3. Public Relations Planning 101 “Using effective communication to influence behavior” •Objective(s): Personal and professional goals •Target Audience(s): Hit list of 10 people you want to/need to know •Key Messages: How will you differentiate yourself? •Initiatives with Timeline of Activity: Four efforts/year both personally and professionally •Measurement: What does success look like?
  • 4. Five-year Life Plan Plan Your Work, Work Your Plan
  • 5. A Few Ways to Impress the Boss by Using Social Media
  • 6. Follow Industry News with a web aggregator: Flipboard
  • 7. Google Yourself Regularly: Set Google Alerts
  • 8. Monitor Social Media Conversations in Your Industry and Your Competition
  • 9. Volunteer for Your Company’s Social Media Team
  • 10. Social Media Miscues
  • 11. Boss, Priest, Grandmother…
  • 12. Beware of “citizen journalism”
  • 13. Q&A: Wrap Up