Boosting Your On-Line Personal & Professional Brand
to Get What You Want
Linkedin: An Every Day Resource
Public Relations Planning 101
“Using effective communication to influence behavior”
•Objective(s): Personal and profession...
Five-year Life Plan
Plan Your Work, Work Your Plan
A Few Ways to Impress the Boss by Using Social Media
Follow Industry News with a web aggregator: Flipboard
Google Yourself Regularly: Set Google Alerts
Monitor Social Media Conversations in Your Industry and
Your Competition
Volunteer for Your Company’s Social Media Team
Social Media Miscues
Boss, Priest, Grandmother…
Beware of “citizen journalism”
Q&A: Wrap Up
C-Change FINAL 3-19-14
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C-Change FINAL 3-19-14

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  • Use an aggregator such as Flipboard to read news from various industries, share content based on your community’s interests.
  • Use an aggregator such as Flipboard to read news from various industries, share content based on your community’s interests.
  • Use an aggregator such as Flipboard to read news from various industries, share content based on your community’s interests.
  • Using a free tool like HootSuite, you can monitor social media conversation around brand names and/or topics.
  • A team approach fosters content with fresh voices and content from various areas of the business.
  • With this note, we conducted a competitive analysis on how College Bowl Games used social media to engage fans. We produced a blog post and shared it on our Facebook fan page.
  • C-Change FINAL 3-19-14

    1. 1. Boosting Your On-Line Personal & Professional Brand to Get What You Want
    2. 2. Linkedin: An Every Day Resource
    3. 3. Public Relations Planning 101 “Using effective communication to influence behavior” •Objective(s): Personal and professional goals •Target Audience(s): Hit list of 10 people you want to/need to know •Key Messages: How will you differentiate yourself? •Initiatives with Timeline of Activity: Four efforts/year both personally and professionally •Measurement: What does success look like?
    4. 4. Five-year Life Plan Plan Your Work, Work Your Plan
    5. 5. A Few Ways to Impress the Boss by Using Social Media
    6. 6. Follow Industry News with a web aggregator: Flipboard
    7. 7. Google Yourself Regularly: Set Google Alerts
    8. 8. Monitor Social Media Conversations in Your Industry and Your Competition
    9. 9. Volunteer for Your Company’s Social Media Team
    10. 10. Social Media Miscues
    11. 11. Boss, Priest, Grandmother…
    12. 12. Beware of “citizen journalism”
    13. 13. Q&A: Wrap Up
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