C Change presentation, 3-19-14

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  • Use an aggregator such as Flipboard to read news from various industries, share content based on your community’s interests.
  • Use an aggregator such as Flipboard to read news from various industries, share content based on your community’s interests.
  • Use an aggregator such as Flipboard to read news from various industries, share content based on your community’s interests.
  • Using a free tool like HootSuite, you can monitor social media conversation around brand names and/or topics.
  • A team approach fosters content with fresh voices and content from various areas of the business.
  • With this note, we conducted a competitive analysis on how College Bowl Games used social media to engage fans. We produced a blog post and shared it on our Facebook fan page.
  • C Change presentation, 3-19-14

    1. 1. Boosting Your On-Line Personal & Professional Brand to Get What You Want
    2. 2. Linkedin: An Every Day Resource
    3. 3. Public Relations Planning 101 “Using effective communication to influence behavior” •Objective(s): Personal and professional goals •Target Audience(s): Hit list of 10 people you want to/need to know •Key Messages: How will you differentiate yourself? •Initiatives with Timeline of Activity: Four efforts/year both personally and professionally •Measurement: What does success look like?
    4. 4. Five-year Life Plan Plan Your Work, Work Your Plan
    5. 5. A Few Ways to Impress the Boss by Using Social Media
    6. 6. Follow Industry News with a web aggregator: Flipboard
    7. 7. Google Yourself Regularly: Set Google Alerts
    8. 8. Monitor Social Media Conversations in Your Industry and Your Competition
    9. 9. Volunteer for Your Company’s Social Media Team
    10. 10. Social Media Miscues
    11. 11. Boss, Priest, Grandmother…
    12. 12. Beware of “citizen journalism”
    13. 13. Q&A

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