Boost Your Personal and Professional Influence with Social Media          By Jackie Reau, Game Day Communications
Today’s Agenda•Introduction•Social Media as a Communications Tool•Using Social Media as a Personal Branding Tool•Cocktail ...
Personal vs. Professional Social Media
Social Media Revolution
Personal Branding: You’re Always On with Social Media
How the Next Generation Consumes Media
Use Social Media to Magnify Your Passion into a Profession
Own Your Google Search with Social Media
These Types of Pictures Should ONLY be Sent via Text (toqualified people)…not socially shared. Duh!
Cocktail Napkin Challenge: Three new opportunities dunnhumbycan use social media to further engage audiences
Adding Social Media to Your Marketing and Business Mix
Cross Functional Social Media Plan with Editorial Calendar
Follow Industry News with a web aggregator: Flipboard
Monitor Social Media Conversations in Your Industry andYour Competition
Conduct Research and Share It Socially and Company Wide
The Equivalent of Not Friending Your Boss on Facebook
Volunteer for Your Company’s Social Media Team
What’s Next for Social in 2013: Augmented Reality and Productshttp://www.youtube.com/watch?v=PGu0N3eL2D0&feature=player_em...
What’s Next for Social in 2013: Super Interactive Catalogshttp://www.youtube.com/watch?feature=player_embedded&v=QQ8HNXtl7...
What’s Next for Social in 2013: Social CRMThe State of Social Media Marketing, September 2012
What’s Next for Social in 2013: Gamification of Content http://store.nike.com/us/en_us/?l=shop,fuelband&cp=USNS_KW_0611081...
Questions?     Jackie ReauGame Day Communications  jreau@gamedaypr.com Twitter: @gamedayjreau   Linkedin: @jackiereau  Fac...
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Boosting Your Influence with Social Media

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  • Use an aggregator such as Flipboard to read news from various industries, share content based on your community’s interests.
  • Use an aggregator such as Flipboard to read news from various industries, share content based on your community’s interests.
  • Using a free tool like HootSuite, you can monitor social media conversation around brand names and/or topics.
  • With this note, we conducted a competitive analysis on how College Bowl Games used social media to engage fans. We produced a blog post and shared it on our Facebook fan page.
  • A team approach fosters content with fresh voices and content from various areas of the business.
  • Boosting Your Influence with Social Media

    1. 1. Boost Your Personal and Professional Influence with Social Media By Jackie Reau, Game Day Communications
    2. 2. Today’s Agenda•Introduction•Social Media as a Communications Tool•Using Social Media as a Personal Branding Tool•Cocktail Napkin Challenge: Social Media Style•Using Social Media as a Professional Branding Tool
    3. 3. Personal vs. Professional Social Media
    4. 4. Social Media Revolution
    5. 5. Personal Branding: You’re Always On with Social Media
    6. 6. How the Next Generation Consumes Media
    7. 7. Use Social Media to Magnify Your Passion into a Profession
    8. 8. Own Your Google Search with Social Media
    9. 9. These Types of Pictures Should ONLY be Sent via Text (toqualified people)…not socially shared. Duh!
    10. 10. Cocktail Napkin Challenge: Three new opportunities dunnhumbycan use social media to further engage audiences
    11. 11. Adding Social Media to Your Marketing and Business Mix
    12. 12. Cross Functional Social Media Plan with Editorial Calendar
    13. 13. Follow Industry News with a web aggregator: Flipboard
    14. 14. Monitor Social Media Conversations in Your Industry andYour Competition
    15. 15. Conduct Research and Share It Socially and Company Wide
    16. 16. The Equivalent of Not Friending Your Boss on Facebook
    17. 17. Volunteer for Your Company’s Social Media Team
    18. 18. What’s Next for Social in 2013: Augmented Reality and Productshttp://www.youtube.com/watch?v=PGu0N3eL2D0&feature=player_embedded
    19. 19. What’s Next for Social in 2013: Super Interactive Catalogshttp://www.youtube.com/watch?feature=player_embedded&v=QQ8HNXtl7jQ#!
    20. 20. What’s Next for Social in 2013: Social CRMThe State of Social Media Marketing, September 2012
    21. 21. What’s Next for Social in 2013: Gamification of Content http://store.nike.com/us/en_us/?l=shop,fuelband&cp=USNS_KW_0611081620
    22. 22. Questions? Jackie ReauGame Day Communications jreau@gamedaypr.com Twitter: @gamedayjreau Linkedin: @jackiereau Facebook: @jackiereau 700 West Pete Rose Way Cincinnati, Ohio 45203 (513) 929-4263
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