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Boosting Your Influence with Social Media

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  • Use an aggregator such as Flipboard to read news from various industries, share content based on your community’s interests.
  • Use an aggregator such as Flipboard to read news from various industries, share content based on your community’s interests.
  • Using a free tool like HootSuite, you can monitor social media conversation around brand names and/or topics.
  • With this note, we conducted a competitive analysis on how College Bowl Games used social media to engage fans. We produced a blog post and shared it on our Facebook fan page.
  • A team approach fosters content with fresh voices and content from various areas of the business.

Transcript

  • 1. Boost Your Personal and Professional Influence with Social Media By Jackie Reau, Game Day Communications
  • 2. Today’s Agenda•Introduction•Social Media as a Communications Tool•Using Social Media as a Personal Branding Tool•Cocktail Napkin Challenge: Social Media Style•Using Social Media as a Professional Branding Tool
  • 3. Personal vs. Professional Social Media
  • 4. Social Media Revolution
  • 5. Personal Branding: You’re Always On with Social Media
  • 6. How the Next Generation Consumes Media
  • 7. Use Social Media to Magnify Your Passion into a Profession
  • 8. Own Your Google Search with Social Media
  • 9. These Types of Pictures Should ONLY be Sent via Text (toqualified people)…not socially shared. Duh!
  • 10. Cocktail Napkin Challenge: Three new opportunities dunnhumbycan use social media to further engage audiences
  • 11. Adding Social Media to Your Marketing and Business Mix
  • 12. Cross Functional Social Media Plan with Editorial Calendar
  • 13. Follow Industry News with a web aggregator: Flipboard
  • 14. Monitor Social Media Conversations in Your Industry andYour Competition
  • 15. Conduct Research and Share It Socially and Company Wide
  • 16. The Equivalent of Not Friending Your Boss on Facebook
  • 17. Volunteer for Your Company’s Social Media Team
  • 18. What’s Next for Social in 2013: Augmented Reality and Productshttp://www.youtube.com/watch?v=PGu0N3eL2D0&feature=player_embedded
  • 19. What’s Next for Social in 2013: Super Interactive Catalogshttp://www.youtube.com/watch?feature=player_embedded&v=QQ8HNXtl7jQ#!
  • 20. What’s Next for Social in 2013: Social CRMThe State of Social Media Marketing, September 2012
  • 21. What’s Next for Social in 2013: Gamification of Content http://store.nike.com/us/en_us/?l=shop,fuelband&cp=USNS_KW_0611081620
  • 22. Questions? Jackie ReauGame Day Communications jreau@gamedaypr.com Twitter: @gamedayjreau Linkedin: @jackiereau Facebook: @jackiereau 700 West Pete Rose Way Cincinnati, Ohio 45203 (513) 929-4263