Your SlideShare is downloading. ×
Advice for the 21st Century Journalist, 2 09
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Advice for the 21st Century Journalist, 2 09


Published on

A brief presentation fby Jackie Reau of Game Day Communications for students at the University of Cincinnati who are studying sports journalism taught by Michael Perry.

A brief presentation fby Jackie Reau of Game Day Communications for students at the University of Cincinnati who are studying sports journalism taught by Michael Perry.

Published in: Sports
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Advice for the 21 st Century Sports Journalist 3.3.09 Jackie Reau Game Day Communications
  • 2. About Jackie Reau
    • “ Old School PR Girl Goes Digital for Survival”
    • Stints at The Christ Hospital, Cincinnati Art Museum
    • Co-founded Game Day Communications in 2002 with former ESPN Anchor Betsy Ross because of desire to work in sports PR
    • Word of Mouth Marketing Academy Faculty Member
  • 3. About Game Day Communications
        • Boutique PR firm specializing in sports and cultural entertainment
        • Media relationships (local to national sports media)
        • Influencer relationships (team stakeholders, fan development, tourism, corporate sponsors)
        • Event Marketing Management/Staffing
        • Digital Media/Social Media Evangelists
  • 4. Some of our Clients
  • 5. Keys to Success
    • #1 Know Your Beat + (the Business of Sports, the
    • Entertainment of Sports, the Culture of Sports, etc.)
    • #2 Cultivate Your Sources (be nice to PR people!)
    • #3 It’s All About Writing (grammar, style and interest)
    • #4 Connect with Your Readers via Social Networking
  • 6. Know Your Beat
    • Read the papers/internet media, use Google Reader as your aggregator
    • Follow your competition (teams, athletes, leagues)
    • Connect readers with features and “did you know stories”
  • 7. Cultivate Your Sources
    • Think long-term for controversial stories and how it will affect your source relationship
    • A little bit of honey goes along way…
    • Be nice to PR People!
  • 8.
    • AP Style
    • Corrections are bad, very bad
    • Understand how to be flexible with traditional media and new media with your writing style
    It’s All About Writing
  • 9. Who, What, When, Where… Social Networking
    • Social Networking…
    • It’s not just for you, the kids…some 300 million U.S. residents are
    • using social networking sites
    • It’s a lifestyle change…a shift of time management and work flow
    • Get in the game, see what others are doing on social networking sites
    • Storyboard your use of social networking; have a purpose, a subject matter
    • Be proactive; update your site with informative information based on your
    • purpose/expertise
  • 10. Get Connected with Social Networking
    • Create Your Own Social Media Network
    • Make sure your profile is at 100% completion, join affiliate groups of interest, share interesting story links
    • Keep it professional, create private groups for private information, use it as your information aggregator, set time limits for use
    • Have a purpose, use it to share professional updates or position yourself/company as an authority, link to your Facebook
    • Create your own channel, use a flip video camera to capture video of your projects
    • Update all regularly
  • 11. My Sports Media Hero #5
    • Shaquille O’Neal, NBA Basketball Player
    • He has created his own social media network: 209,000+ Twitter followers and tweets daily
    • Shaq, LeBron Dance Off has 11 million views on
    • A frank, candid interviewee who transcends multiple “fan” channels: sports, entertainment
  • 12. My Sports Media Hero #4
    • Paul “Doc” Daugherty, Enquirer Media, WLW-AM
    • His media network includes: daily newspaper column, daily blog and radio broadcast on 50,000 watt radio station with national reach
    • Provides an ESPN’s Rick Reilly” perspective on issues
    • Recently called a “Cincinnati Sports Legend” and compared to Oscar Robertson
  • 13. My Sports Media Hero #3
    • Mike Lopresti, USA Today/Gannett
    • Great access: From the Press Box
    • Insightful and diverse columns
    • Terrific circulation among Gannett papers
  • 14. My Sports Media Hero #2
    • Bill “The Sports Guy” Simmons, ESPN
    • Yes, he has an East-Coast bias but, who doesn’t at ESPN!
    • His podcast was one of the first on i-tunes
    • He is honest and entertaining about all sports
  • 15. My Sports Media Hero #1
    • Tom Jolly, Sports Editor, New York Times
    • Has managed several multimedia projects for the paper’s web site including blogs, videos
    • He shares the leading feature story each day on his Facebook page
    • He oversees great columnists who continue to provoke conversation
  • 16. Contact Information
    • Jackie Reau
    • [email_address]