2.8.11 media relations in sport lecture

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2.8.11 media relations in sport lecture

  1. 1. Media Relations in Sport Lecture: 2.8.11 University of Cincinnati By Jackie Reau
  2. 2. Current Events Quiz
  3. 3. Sports Media Discussion: Cincinnati Edition Reds Bengals UC Xavier
  4. 4. <ul><li>Sports Media Consumption Habits among </li></ul><ul><li>U.S. College Students </li></ul><ul><li>124 responses/more needed </li></ul><ul><ul><li>Brian Dempsey, Brian McLaughlin, Chris White, Beth McCalla, DiCarlo Washington to get to 200 by 2/15 </li></ul></ul><ul><li>Target non-UC students </li></ul>
  5. 5. <ul><li>Press Release Overview </li></ul><ul><li>REDO </li></ul><ul><li>Team logo/letterhead </li></ul><ul><li>Contact name and information </li></ul><ul><li>No opinion </li></ul><ul><li>Lead (Summarize in two-three sentences) </li></ul><ul><li>Bio of coach, career history </li></ul><ul><li>Quotes from Athletic Director, Coach </li></ul>
  6. 6. <ul><li>Game Wrap </li></ul><ul><li>5Ws and H (who, what, when, where, why and how) </li></ul><ul><li>Provide final score of game, leading scorers for both teams </li></ul><ul><li>Add milestones (won their division with this win, Coach’s 400 th win) </li></ul><ul><li>Add special notes (four players fouled out) </li></ul>
  7. 7. <ul><li>Newspapers in the 21 st Century </li></ul><ul><li>How would you change the newspaper industry to increase readership among college students? </li></ul><ul><ul><li>Summarize </li></ul></ul>
  8. 8. <ul><li>Newspapers in the 21 st Century </li></ul><ul><li>How would you change the newspaper industry to increase readership among college students? </li></ul>
  9. 9. <ul><li>Interviewing Techniques </li></ul><ul><li>Research person, topic in advance. </li></ul><ul><li>Develop list of questions in advance. </li></ul><ul><li>Make a personal connection with research. </li></ul><ul><li>Always prefer face-to-face </li></ul><ul><li>Ask for best contact information for follow up. </li></ul>
  10. 10. <ul><li>Interview Techniques Breakouts </li></ul><ul><li>Pair up, cannot take the same question. </li></ul><ul><li>Craft 10 questions for in-class interview on provided topic. </li></ul><ul><li>Write two-three sentence lead based on the interview. </li></ul>
  11. 11. <ul><li>Topics </li></ul><ul><li>#1: Xavier’s Tu Holloway named A-10 Player of the Week. Tu: interviewee </li></ul><ul><li>#2: Jay Gruden named Bengals Offensive Coordinator. Gruden: interviewee </li></ul><ul><li>#3: UC Men’s Basketball upsets Ohio State. Cronin: interviewee </li></ul><ul><li>#4: Reds outfielder Jay Bruce starts Foundation for Kids. Bruce: interviewee </li></ul><ul><li>#5: Tennessee over UK in women’s basketball. Pat Summit: interviewee </li></ul>
  12. 12. <ul><li>Next Week’s Assignment: 2/15 </li></ul><ul><li>Take Home Mid-Term Exam to be sent before the weekend. </li></ul><ul><ul><li>Press release writing/editing </li></ul></ul><ul><ul><li>Understanding the newsroom </li></ul></ul><ul><ul><li>Writing styles (Twitter, Game Wrap, etc.) </li></ul></ul><ul><ul><li>Roles within sports media (reporters, photographers, editors, news directors, anchors, SIDs) </li></ul></ul><ul><li>No Class, Exam due to me on 2/15 at 9 p.m. via email to jreau@gamedaypr.com </li></ul>
  13. 13. <ul><li>The Next Week’s Assignment: 2/22 </li></ul><ul><li>Meet at Fifth Third Arena for UC vs. Syracuse University, 6:30 p.m. </li></ul><ul><li>Check in with Jackie at will call ticket table for attendance </li></ul><ul><li>Bring both team rosters, your UC student ID </li></ul><ul><li>250-word game wrap, due by 11:30 p.m. via email to Jackie Reau at jreau@gamedaypr.com </li></ul>

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