2.1.11 media relations in sport lecture

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  • 1. Media Relations in Sport Lecture: 2.1.11 University of Cincinnati By Jackie Reau
  • 2. No Quiz
  • 3. Sports Media Discussion: Super Bowl
  • 4. Sports Media Discussion: Super Bowl Ads www.superbowl-commercials.org/2797.html www.superbowl-commercials.org/2701.html http://www.superbowl-commercials.org/1705.html http://superbowl-ads.com/article_archive/2011/01/29/careerbuilder-2011-super-bowl-commercial-between/
  • 5.
    • Sports Media Consumption Habits among
    • U.S. College Students
    • 124 responses/more needed
    • Target non-UC students
  • 6.
    • Press Release Overview
    • Team logo/letterhead
    • Contact name and information
    • Lead (Summarize in two-three sentences)
    • Bio of coach, career history
    • Quotes from Athletic Director, Coach
  • 7.
    • Smart phone application discussion
    • App Title: High School Sports in Cincinnati
    • Target Audience(s)
    • Content (what, when, how)
    • Management
    • Cost
    • How to promote it
  • 8.
    • Smart phone application discussion
    • High School Sports in Cincinnati
    • Target Audience(s)
    • Content (what, when, how)
    • Management
    • Cost
    • How to promote it
  • 9.
    • Smart phone application discussion
    • High School Sports in Cincinnati
    • Target Audience(s)
    • Content (what, when, how)
    • Management
    • Cost
    • How to promote it
  • 10.
    • Smart phone application discussion
    • High School Sports in Cincinnati
    • Target Audience(s)
    • Content (what, when, how)
    • Management
    • Cost
    • How to promote it
  • 11.
    • Social Media & Sports
    • This Week’s Class: You Teach
    • 15 questions on sports and social media
    • Each student takes one question to research and offer a presentation
  • 12.
    • 1) What is Twitter? Why should sports teams use it? Give examples of success. (Bryan Wilmes, James Totten)
    • 2) What is a QR Code? Why should sports teams use it? Give examples of success. (Brad Whitacre, Nick Toelke)
    • 3) What is FourSquare? Why should sports teams use it? Give examples of success. (Paige Stratton, Chuck Saffell)
    • 4) What is UStream? Why should sports teams use it? Give examples of success. (DiCarlo Washington, Haley Marvine)
    • 5) What is SMS/text messaging? Why should sports teams use it? Give examples of success. (Ryan Dooley, Allison Bell)
  • 13.
    • 6) What is an application for a smart phone
    • (i-phone, Droid)? Why should sports teams use it? Give examples of success. (Terron Hughes, Matthew Wright)
    • 7) Provide one successful use of social media and sports ticket sales with execution, results. (Shane Hoskins, Brian McLaughlin)
    • 8) Provide one successful use of social media and in-game entertainment with execution, results. (Brian Dempsey, Beth McCalla)
    • 9) Provide one successful use of social media and sponsorship activation with execution, results. (Kiley Jones, Chris White)
    • 10) Provide one example of “What’s Next in Social Media and Sports.” (Griffin Williams, Jeremy Rosenberg)
  • 14. 11) Why should sports teams use Facebook. Give an examples of success. (Jeff Recalde, Ali Mattingly) 12) Why should pro athletes use Facebook. Give an examples of success. (Scott Mitchell, Tyler Campbell) 13) Why should a college use Facebook. Give an examples of success. (TJ Buckley, Nick Bachman) 14) Why should a sports event use Facebook. Give an examples of success. (Mark Wozniak, Kelley Flynn) 15) What is Groupon? Why should a sports team consider using it? (Darko Stanic, Kevin Nathan)
  • 15.
    • Next Week’s Assignment
    • Read chapters 7-8 in the text
    • Follow your sports media representative
    • Write a three-page paper, double-spaced on how newspapers can adapt to grow interest among college students (i.e. what will make you buy a subscription or buy the paper everyday to read it)