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  • 1. Sports Public Relations Lecture: 11.9.10 University of Cincinnati By Jackie Reau
  • 2.
    • Meet the Kings
    • Adam Ross
    • Craig Salvati
  • 3.
    • About Indoor Soccer
    • Soccer in the United States.
    • Indoor soccer vs. outdoor soccer.
    • Why fans should like the game?
  • 4.
    • The Challenge
    • Bearcat Campus Blitz to create buzz for the Cincinnati Kings Indoor soccer team and their first home game.
    • Groups of two to create marketing plans to focus on social media, on-campus and off-campus efforts.
    • A minimum of 200 people per group must be reached with photo/video proof.
  • 5.
    • Brainstorming
    • Social Media Ideas
    • On-Campus Ideas
    • Off-Campus Ideas
  • 6.
    • Assignments
    • 15 ideas will be selected and assigned to each team to activate on 11/16, anytime from 9 a.m. to 9 p.m.
      • No class will be held to allow time for activation
  • 7.
    • Media Conference Prep
    • Who is your audience for the media conference?
    • What are your key messages?
    • Who will be the spokesperson?
    • Will they read a statement/take questions?
    • Where, when (date/time) will the media conference be held?
    • What handouts, if any, will you provide?
    • List anything else of importance.
  • 8.
    • This week’s assignment
    • Assignment: Draft a one-page overview for a press conference to be held by your assigned team due at class on 11/9
      • You pick the topic or issue, spokesperson, date/place
      • Select student will present their overview in press conference format to the class (each will be videotaped)
  • 9.
    • Press Conference Order of Spokespersons
    • Buckley
    • S. Johnson
    • McCalla
    • Steinmetz
    • Wright
    • Mitchell
    • McLaughlin
    • Marvine
    • Rosenberg
    • Marshall
  • 10.
    • Next week’s class
    • Activate your idea to build buzz about the Cincinnati Kings Indoor soccer team from 9 a.m. to 9 p.m., November 16
      • I will be on campus at various times to fact check.
      • Team with the best activation plan and proof will get a special prize from the Cincinnati Kings Indoor Soccer Team.
      • Assignment/Proof = photos, videos, screen capture of social media efforts and a one-page overview of your promotion.
        • Due Nov. 23