About Indoor Soccer
•Soccer in the United States.
•Indoor soccer vs. outdoor soccer.
•Why fans should like the game?
•Bearcat Campus Blitz to create buzz for the
Cincinnati Kings Indoor soccer team and their first
•Groups of two to create marketing plans to
focus on social media, on-campus and off-campus
•A minimum of 200 people per group must be
reached with photo/video proof.
•Social Media Ideas
•15 ideas will be selected and assigned to
each team to activate on 11/16, anytime
from 9 a.m. to 9 p.m.
–No class will be held to allow time for
Media Conference Prep
•Who is your audience for the media conference?
•What are your key messages?
•Who will be the spokesperson?
•Will they read a statement/take questions?
•Where, when (date/time) will the media conference be
•What handouts, if any, will you provide?
•List anything else of importance.
This week’s assignment
Assignment: Draft a one-page overview for a press
conference to be held by your assigned team due at class on
You pick the topic or issue, spokesperson, date/place
Select student will present their overview in press conference
format to the class (each will be videotaped)
Press Conference Order of Spokespersons
Next week’s class
Activate your idea to build buzz about the Cincinnati Kings
Indoor soccer team from 9 a.m. to 9 p.m., November 16
I will be on campus at various times to fact check.
Team with the best activation plan and proof will get a special prize
from the Cincinnati Kings Indoor Soccer Team.
Assignment/Proof = photos, videos, screen capture of social media
efforts and a one-page overview of your promotion.
Due Nov. 23
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