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11.9.10 lecture

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    11.9.10 lecture 11.9.10 lecture Presentation Transcript

    • Sports Public Relations Lecture: 11.9.10 University of Cincinnati By Jackie Reau
      • Meet the Kings
      • Adam Ross
      • Craig Salvati
      • About Indoor Soccer
      • Soccer in the United States.
      • Indoor soccer vs. outdoor soccer.
      • Why fans should like the game?
      • The Challenge
      • Bearcat Campus Blitz to create buzz for the Cincinnati Kings Indoor soccer team and their first home game.
      • Groups of two to create marketing plans to focus on social media, on-campus and off-campus efforts.
      • A minimum of 200 people per group must be reached with photo/video proof.
      • Brainstorming
      • Social Media Ideas
      • On-Campus Ideas
      • Off-Campus Ideas
      • Assignments
      • 15 ideas will be selected and assigned to each team to activate on 11/16, anytime from 9 a.m. to 9 p.m.
        • No class will be held to allow time for activation
      • Media Conference Prep
      • Who is your audience for the media conference?
      • What are your key messages?
      • Who will be the spokesperson?
      • Will they read a statement/take questions?
      • Where, when (date/time) will the media conference be held?
      • What handouts, if any, will you provide?
      • List anything else of importance.
      • This week’s assignment
      • Assignment: Draft a one-page overview for a press conference to be held by your assigned team due at class on 11/9
        • You pick the topic or issue, spokesperson, date/place
        • Select student will present their overview in press conference format to the class (each will be videotaped)
      • Press Conference Order of Spokespersons
      • Buckley
      • S. Johnson
      • McCalla
      • Steinmetz
      • Wright
      • Mitchell
      • McLaughlin
      • Marvine
      • Rosenberg
      • Marshall
      • Next week’s class
      • Activate your idea to build buzz about the Cincinnati Kings Indoor soccer team from 9 a.m. to 9 p.m., November 16
        • I will be on campus at various times to fact check.
        • Team with the best activation plan and proof will get a special prize from the Cincinnati Kings Indoor Soccer Team.
        • Assignment/Proof = photos, videos, screen capture of social media efforts and a one-page overview of your promotion.
          • Due Nov. 23