Sports Public Relations
Lecture: 11.9.10
University of Cincinnati
By Jackie Reau
Meet the Kings
•Adam Ross
•Craig Salvati
About Indoor Soccer
•Soccer in the United States.
•Indoor soccer vs. outdoor soccer.
•Why fans should like the game?
The Challenge
•Bearcat Campus Blitz to create buzz for the
Cincinnati Kings Indoor soccer team and their first
home game.
...
Brainstorming
•Social Media Ideas
•On-Campus Ideas
•Off-Campus Ideas
Assignments
•15 ideas will be selected and assigned to
each team to activate on 11/16, anytime
from 9 a.m. to 9 p.m.
–No c...
Media Conference Prep
•Who is your audience for the media conference?
•What are your key messages?
•Who will be the spokes...
This week’s assignment
Assignment: Draft a one-page overview for a press
conference to be held by your assigned team due ...
Press Conference Order of Spokespersons
•Buckley
•S. Johnson
•McCalla
•Steinmetz
•Wright
•Mitchell
•McLaughlin
•Marvine
•R...
Next week’s class
Activate your idea to build buzz about the Cincinnati Kings
Indoor soccer team from 9 a.m. to 9 p.m., N...
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11.9.10 lecture

  1. 1. Sports Public Relations Lecture: 11.9.10 University of Cincinnati By Jackie Reau
  2. 2. Meet the Kings •Adam Ross •Craig Salvati
  3. 3. About Indoor Soccer •Soccer in the United States. •Indoor soccer vs. outdoor soccer. •Why fans should like the game?
  4. 4. The Challenge •Bearcat Campus Blitz to create buzz for the Cincinnati Kings Indoor soccer team and their first home game. •Groups of two to create marketing plans to focus on social media, on-campus and off-campus efforts. •A minimum of 200 people per group must be reached with photo/video proof.
  5. 5. Brainstorming •Social Media Ideas •On-Campus Ideas •Off-Campus Ideas
  6. 6. Assignments •15 ideas will be selected and assigned to each team to activate on 11/16, anytime from 9 a.m. to 9 p.m. –No class will be held to allow time for activation
  7. 7. Media Conference Prep •Who is your audience for the media conference? •What are your key messages? •Who will be the spokesperson? •Will they read a statement/take questions? •Where, when (date/time) will the media conference be held? •What handouts, if any, will you provide? •List anything else of importance.
  8. 8. This week’s assignment Assignment: Draft a one-page overview for a press conference to be held by your assigned team due at class on 11/9 You pick the topic or issue, spokesperson, date/place Select student will present their overview in press conference format to the class (each will be videotaped)
  9. 9. Press Conference Order of Spokespersons •Buckley •S. Johnson •McCalla •Steinmetz •Wright •Mitchell •McLaughlin •Marvine •Rosenberg •Marshall
  10. 10. Next week’s class Activate your idea to build buzz about the Cincinnati Kings Indoor soccer team from 9 a.m. to 9 p.m., November 16 I will be on campus at various times to fact check. Team with the best activation plan and proof will get a special prize from the Cincinnati Kings Indoor Soccer Team. Assignment/Proof = photos, videos, screen capture of social media efforts and a one-page overview of your promotion. Due Nov. 23
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