Your SlideShare is downloading. ×
0
Stardoll presentation corp 2011
Stardoll presentation corp 2011
Stardoll presentation corp 2011
Stardoll presentation corp 2011
Stardoll presentation corp 2011
Stardoll presentation corp 2011
Stardoll presentation corp 2011
Stardoll presentation corp 2011
Stardoll presentation corp 2011
Stardoll presentation corp 2011
Stardoll presentation corp 2011
Stardoll presentation corp 2011
Stardoll presentation corp 2011
Stardoll presentation corp 2011
Stardoll presentation corp 2011
Stardoll presentation corp 2011
Stardoll presentation corp 2011
Stardoll presentation corp 2011
Stardoll presentation corp 2011
Stardoll presentation corp 2011
Stardoll presentation corp 2011
Stardoll presentation corp 2011
Stardoll presentation corp 2011
Stardoll presentation corp 2011
Stardoll presentation corp 2011
Stardoll presentation corp 2011
Stardoll presentation corp 2011
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Stardoll presentation corp 2011

2,117

Published on

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,117
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1.  
  • 2. The Stardoll World: Fame, Fashion & Friends <ul><ul><ul><li>Online game and social experience about: </li></ul></ul></ul><ul><ul><ul><ul><li>Fashion </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Creativity </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Self-Expression </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Recognition </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Role playing </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Friendship </li></ul></ul></ul></ul><ul><ul><ul><li>World ’s largest website for teen and tween girls </li></ul></ul></ul><ul><ul><ul><li>Business model: - Virtual Goods: 75% - Advertising: 25% </li></ul></ul></ul>
  • 3. Stardoll History <ul><ul><ul><li>Founded as Paperdoll Heaven by Liisa Wrang (retired cleaner) in Finland </li></ul></ul></ul>2004 2005 2006 2007 2008 2009 2010 <ul><ul><ul><li>Hired Mattias Miksche as CEO and built management team </li></ul></ul></ul><ul><ul><ul><li>Moved headquarters to Stockholm </li></ul></ul></ul><ul><ul><ul><li>Launched Stardoll.com virtual world </li></ul></ul></ul><ul><ul><ul><li>First Mobile game </li></ul></ul></ul><ul><ul><ul><li>Licensing </li></ul></ul></ul><ul><ul><ul><li>Initiated social gaming </li></ul></ul></ul><ul><ul><ul><li>Start of Ad Sales </li></ul></ul></ul>
  • 4. <ul><ul><ul><li>14.5 million monthly unique visitors </li></ul></ul></ul><ul><ul><ul><li>45 million monthly unique visits </li></ul></ul></ul><ul><ul><ul><li>800+ million monthly pageviews </li></ul></ul></ul><ul><ul><ul><li>Average visit length: 19 minutes </li></ul></ul></ul><ul><ul><ul><li>94% female / 6% male </li></ul></ul></ul>Audience * Minutes Per Visit in green * Pageviews Per Visit in green Note: User metrics reflect December stats for each year Minutes Spent Online (in millions) Summary Metrics (Global) Total Visits (in millions) Unique Visitors (in millions) Pageviews (in millions) 31% 2006-2010 CAGR 21% 2006-2010 CAGR 27% 2006-2010 CAGR 25% 2006-2010 CAGR
  • 5. Audience Age % of core unique visitors Core Unique Visitors - % By Age Group % Visits By Top Countries
  • 6. Stockholm (HQ) London Los Angeles Stardoll Today <ul><ul><ul><li>Over 108 million registered users </li></ul></ul></ul><ul><ul><ul><li>Offered in 22 languages and – visits from 232 countries worldwide </li></ul></ul></ul><ul><ul><ul><li>Viral growth - 80% of traffic direct or search for ‘ Stardoll ’ </li></ul></ul></ul><ul><ul><ul><li>114 employees; 56% of employees are women </li></ul></ul></ul>
  • 7. Stardoll Taps Into A Timeless Interest In Role Play And Self-Expression <ul><ul><ul><li>As cultural icons and technology platforms evolve over time… </li></ul></ul></ul><ul><ul><ul><li>… role play and self-expression remain timeless </li></ul></ul></ul>
  • 8. Stardoll.com: The User Journey Shop at Starplaza for the latest fashions from real-world and Stardoll brands Interact with friends by sharing designs, receiving feedback and forming friendships Become the face of the next CoverGirl based on votes by other Stardoll users Communicate with friends via guestbook entries, Facebook messages, chats, clubs, etc Decorate your own home / “suite” with trendy furniture and décor of choice Create a MeDoll (avatar) to represent yourself online; customizable for each user 1 2 3 4 5 6
  • 9. Starplaza – where to get your Fashion
  • 10. Mix of ’ real ’ and virtual brands – 18 inhouse brands
  • 11. High Quality Content – following Fashion Trends
  • 12. Real Celebs Own brands – Fallen Angel
  • 13. Own Brands – LE Limited Edition
  • 14. User designs
  • 15. Catwalk – our virtual runway
  • 16. Covergirl – Users vote for their favorite Avatar
  • 17.  
  • 18. Stardoll Virtual Goods <ul><ul><ul><li>Freemium Model </li></ul></ul></ul><ul><ul><ul><ul><li>Free to play </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Access to advanced features and virtual items for paying members only ( “Superstar”) </li></ul></ul></ul></ul><ul><ul><ul><li>Single Currency ( “Stardollars”) </li></ul></ul></ul><ul><ul><ul><ul><li>Buy Stardollars for real cash (Superstar members only) via online, mobile, prepaid, etc. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Earn Stardollars by completing offers, performing activities or selling items in the second-hand marketplace </li></ul></ul></ul></ul>SuperRewards, Internet+, iDEAL, cashU, Sofortüberweisung, ELV, Giropay, Przelewy24, E-Prepag <ul><ul><ul><li>Standard Pricing Model </li></ul></ul></ul><ul><ul><ul><ul><li>1 month @ €5.95 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>6 months @ €4.95 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>12 months @ €3.95 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Pricing also varies by method of payment </li></ul></ul></ul></ul>Payment Methods Traditional Mobile/Phone Prepaid Cards Offers/Other
  • 19. User Spend On Stardoll Personalize MeDoll Creativity Self-Marketing (Fame) Arranging Parties Gifting Fashion Makeup Accessories Furniture Interiors Collectibles
  • 20. Selected Advertisers
  • 21. Advertising Case Study: Kohl ’ s Virtual shopping bags for each item which will appear in user suites after completed purchases Updated Brandbook with each release Links directly back to the Kohl ’s site and reinforces collection availability on the Kohl’s site and at retail locations. Store logo on Starplaza transition screen Rotation through Starplaza ’s main shopping window and prominent logo placement on Starplaza navigation bar Virtual Store: 69 million visits to Kohl ’s store in Starplaza (13M items purchased) 1 Editorial on Homepage and Stardoll Magazine 2 Homepage placement on Stardoll News . Co-Branded Promotion: 151 million brand interactions 3 Co-branded promo units on key pages to drive members to the Kohl ’s virtual store in Starplaza Dress-Up Contest: 30,000 contest entries and 3.4 million videos viewed 4 Stardoll members can design outfits with the Kohl ’s clothing and then submit into a site-wide contest for virtual prizes Contest will be promoted via Stardoll News on the homepage and link to the contest entry point within Voice of Stardoll which lives on site for two weeks Featured Item: Pick of the Day 5 Pick of the Day unit links directly back to Kohl ’s virtual store to sustain excitement around brand and boost visits to store. Kohl ’s item featured twice per month throughout entire campaign
  • 22. Advertising Case Study: Shrek <ul><li>18 million views of Shrek gifts in user suites </li></ul><ul><li>73,000 unique visits to store in Starplaza </li></ul><ul><li>58,000 virtual items purchased </li></ul><ul><li>12,000 new registrations to Paramount Picture Club </li></ul><ul><li>Stardoll reached 32% of aggregate target audience in four weeks </li></ul>
  • 23. A Girl ’ s Everyday Activities Virtual Worlds Dress-up Websites Shopping Books and Magazines Social / Communications TV / Music Toys Casual Gaming
  • 24. <ul><ul><ul><ul><li>Stardoll toys at all major retailers and online </li></ul></ul></ul></ul><ul><ul><ul><ul><li>3 year Global Toy Master License </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Global distribution with placement at all major retailers and online </li></ul></ul></ul></ul><ul><ul><ul><ul><li>First launch; 8 different dolls in Q3 2011 </li></ul></ul></ul></ul>Licensing & Merchandising <ul><ul><ul><ul><li>Stardoll toys featured in Happy Meals </li></ul></ul></ul></ul><ul><ul><ul><ul><li>6M branded toys globally </li></ul></ul></ul></ul><ul><ul><ul><ul><li>10K stores running the promotion </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Stardoll featured in all advertising materials, including TV </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Gaming </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Cosmetics / Beauty / Accessories </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Books and Crafts </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Music </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Exclusive Stardoll brand of clothing and accessories to launch in 300 JCPenney stores for 2011 back-to-school season </li></ul></ul></ul></ul>Major Brands Toys Apparel Other Categories
  • 25.  
  • 26. Publishing <ul><ul><ul><li>Partnership with Random House Children ’s Books to publish Mortal Kiss , an interactive virtual story created with Stardoll </li></ul></ul></ul><ul><ul><ul><li>Unique mystery content written by Random House writers in short form (27 chapters), released over 9 weeks </li></ul></ul></ul><ul><ul><ul><li>Stardoll created an interactive experience around book, mysteries, competitions and social experiences </li></ul></ul></ul><ul><ul><ul><li>First interactive story Random House has published on a social networking platform </li></ul></ul></ul><ul><ul><ul><li>18M unique visits to Mortal Kiss pages (17M virtual goods interactions) </li></ul></ul></ul><ul><ul><ul><li>Printed book released in UK on January 6, 2011 by Bantam Books; potential worldwide distribution </li></ul></ul></ul>
  • 27. Growth Opportunities <ul><ul><ul><li>Mobile </li></ul></ul></ul><ul><ul><ul><li>Social </li></ul></ul></ul><ul><ul><ul><li>Retail/Licensing </li></ul></ul></ul><ul><ul><ul><li>Entertainment </li></ul></ul></ul><ul><ul><ul><li>Publishing </li></ul></ul></ul>Today Future Offline Online

×