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Media Kit – SpilGames Gamebiz – Agência Autorizada SpilGames
Online GamingA highly engaging, targeted online environment thatentertains audiences of all ages, in every corner of thegl...
Globally, consumers spend                       5 billionhours per week playing online games… Sources: www.internetworldst...
Online games are becoming an important partof our daily lives.                                   Cityville has 45 MILLION ...
2.3 billion people have access to the internet.                         44% are playing online games!     That’s equivalen...
Online gaming attracts and engagesaudiences from all backgrounds.It’s not just for teenage boys and hardcore gamers.GameBi...
Online Gaming Provides the PerfectOpportunity to Reach Brand Objectives                 S oc i                  S o c ia l...
Spil Games Today             190 Million             Monthly Active Users             3.3 Billion             Pages Viewed...
Spil Games’ Global Reach188 Million Monthly Active Users*Western Europe29%North America8%                                 ...
Spil Games Reach in Brazil              Source: comScore, March 2012
Spil Games Reach in Brazil              Source: comScore, March 2012
Spil Games Engagement in Brazil              Source: comScore, March 2012
Spil Games’ 3 Targeted Social Gaming Platforms in BrazilGirls                                     Tweens & Teens          ...
Active users Ojogos.com.br (450.000)Sources:profile database SpilGamesGameBiz (Agência Autorizada SpilGames)Confidencial  ...
Active users Girlsgogames.com.br (82.000)Sources:profile database SpilGamesGameBiz (Agência Autorizada SpilGames)Confidenc...
Active users Clickjogos.com (73.000)Sources:profile database SpilGamesGameBiz (Agência Autorizada SpilGames)Confidencial  ...
Registered users are loyal users                                         3x moreGameBiz (Agência Autorizada SpilGames)Conf...
Where online gaming meets social networking…                                          Spil Games’ Social Features         ...
We partner with advertisersto effectively share theirstory with our globalcommunity of loyalconsumers.
Push down takeover
InteractiveTake-over
Take-overInteractivo
Gamehub
Advergames
Editorial Positions for advergames and gamehubs                                                              Featured Box ...
Floor Ad
Video Pre-roll +Companion AdSPIL is VAST compliant
Skinned Pre-roll
HPTO + mouse over overlay
Take-over withInteractive video
Engage with Consumers through              Avatar sponsorshipGameBiz (Agência Autorizada SpilGames)Confidencial           ...
Engage with Consumers through              custom made advergame (easy advergames)GameBiz (Agência Autorizada SpilGames)Co...
Engage with Consumers through              custom made advergame (easy advergames)GameBiz (Agência Autorizada SpilGames)Co...
Engage with Consumers through              Reward-Based Solutions                         Diet Pepsi: Reward-Based Video i...
SponsorshipsGameBiz (Agência Autorizada SpilGames)Confidencial                                         36
Football
Events on the girls channel                     39
Hugo Tashiro      Tel: +55 (11) 9375 5091Account Manager   hugo@gamebiz.com.br                  MSN: hugo_tashiro@hotmail....
Mediakit SpilGames2012
Mediakit SpilGames2012
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Transcript of "Mediakit SpilGames2012"

  1. 1. Media Kit – SpilGames Gamebiz – Agência Autorizada SpilGames
  2. 2. Online GamingA highly engaging, targeted online environment thatentertains audiences of all ages, in every corner of theglobe. For marketers, the opportunities are endless…GameBiz (Agência Autorizada SpilGames)Confidencial 2
  3. 3. Globally, consumers spend 5 billionhours per week playing online games… Sources: www.internetworldstats.com January 2012, Price Waterhouse Coopers Global Digital Media Outlook 2010-2014
  4. 4. Online games are becoming an important partof our daily lives. Cityville has 45 MILLION MAUs on Facebook. Angry Birds has been downloaded 700 MILLION TIMES. The Sara’s Cooking Class franchise has been PLAYED 500 MILLION TIMES WORLDWIDE.Sources: www.appdata.com, www.telegraph.co.uk & Google Analytics, February 2012GameBiz (Agência Autorizada SpilGames)Confidencial 4
  5. 5. 2.3 billion people have access to the internet. 44% are playing online games! That’s equivalent to every man, woman, and child living in North America, Europe, and Australia.Sources: Internetworldstats.com 2012 & Newzoo Today’s Gamers Study 2011GameBiz (Agência Autorizada SpilGames)Confidencial 5
  6. 6. Online gaming attracts and engagesaudiences from all backgrounds.It’s not just for teenage boys and hardcore gamers.GameBiz (Agência Autorizada SpilGames)Confidencial 6
  7. 7. Online Gaming Provides the PerfectOpportunity to Reach Brand Objectives S oc i S o c ia l •People come to share, compete, and communicate with their friends. a l c e p ti •55.5% of social gamers play with their real life friends. Re R e c e p t iv e •Reach consumers while they are in a relaxed and highly receptive mood. ve •Studies show that 83% of online gamers are open to advertising in return for free gaming content. E n g a g in E n g a g in g •An environment where people come to have fun and relax. g •29% of internet time is spent playing online games.Sources: Interactive Advertising Bureau, Newzoo.com & InsideSocialGames.comGameBiz (Agência Autorizada SpilGames)Confidencial 7
  8. 8. Spil Games Today 190 Million Monthly Active Users 3.3 Billion Pages Viewed/Month >14.6 Billion Minutes of Play/Month Source: Google Analytics February 2012, Unduplicated Monthly Active Users (MAUs)GameBiz (Agência Autorizada SpilGames)Confidencial 8
  9. 9. Spil Games’ Global Reach188 Million Monthly Active Users*Western Europe29%North America8% Eastern Europe 15%Latin America28% Asia 16% Rest of the world 3%Source: *Google Analytics, February 2012GameBiz (Agência Autorizada SpilGames)Confidencial 9
  10. 10. Spil Games Reach in Brazil Source: comScore, March 2012
  11. 11. Spil Games Reach in Brazil Source: comScore, March 2012
  12. 12. Spil Games Engagement in Brazil Source: comScore, March 2012
  13. 13. Spil Games’ 3 Targeted Social Gaming Platforms in BrazilGirls Tweens & Teens Woman & ChildrenGirlsgogames.com.br Clickjogos.com Ojogos.com.br • 63% Female• 98% Female • 62% Male • 7,5 million UV’s• 5,5 million UV’s • 2,4 million UV’s • 33% 8-12 years• 50% 8 - 12 years • 53% 8-17 years • 19% 18+• Impressions per month: • Impressions per month: • Impressions per month: 49 million (17 M prerolls) 27 million (7 M prerolls) 173 million per month (57 M prerolls) Concept: Concept: Concept: Taking a BreakCreativity & Sharing Competing & Showing Off Game Content:Game Content: Game Content: Time Management, Quizzes, Puzzles…Dress Up, Make-Up, Cooking… Racing, Action, Sports… Popular Genres:Popular Genres: Popular Genres: Farming Games, Bubble Shooter GamesPet Games, Fashion Games Mafia Games, Strategy Games13Source: Google Analytics and registered users database February 2012
  14. 14. Active users Ojogos.com.br (450.000)Sources:profile database SpilGamesGameBiz (Agência Autorizada SpilGames)Confidencial 14
  15. 15. Active users Girlsgogames.com.br (82.000)Sources:profile database SpilGamesGameBiz (Agência Autorizada SpilGames)Confidencial 15
  16. 16. Active users Clickjogos.com (73.000)Sources:profile database SpilGamesGameBiz (Agência Autorizada SpilGames)Confidencial 16
  17. 17. Registered users are loyal users 3x moreGameBiz (Agência Autorizada SpilGames)Confidencial 17
  18. 18. Where online gaming meets social networking… Spil Games’ Social Features Create a Profile Make Friends Awards & High Scores Activity Feeds Create an Avatar Leave Comments Make Creations Save Favorite Games Create AlbumsGameBiz (Agência Autorizada SpilGames)Confidencial 18
  19. 19. We partner with advertisersto effectively share theirstory with our globalcommunity of loyalconsumers.
  20. 20. Push down takeover
  21. 21. InteractiveTake-over
  22. 22. Take-overInteractivo
  23. 23. Gamehub
  24. 24. Advergames
  25. 25. Editorial Positions for advergames and gamehubs Featured Box Left Hand Navigation New List (Game Hub Promotion Only) More info in Internal adverting rules
  26. 26. Floor Ad
  27. 27. Video Pre-roll +Companion AdSPIL is VAST compliant
  28. 28. Skinned Pre-roll
  29. 29. HPTO + mouse over overlay
  30. 30. Take-over withInteractive video
  31. 31. Engage with Consumers through Avatar sponsorshipGameBiz (Agência Autorizada SpilGames)Confidencial 31
  32. 32. Engage with Consumers through custom made advergame (easy advergames)GameBiz (Agência Autorizada SpilGames)Confidencial 32
  33. 33. Engage with Consumers through custom made advergame (easy advergames)GameBiz (Agência Autorizada SpilGames)Confidencial 33
  34. 34. Engage with Consumers through Reward-Based Solutions Diet Pepsi: Reward-Based Video in Family BarnGameBiz (Agência Autorizada SpilGames)Confidencial 34
  35. 35. SponsorshipsGameBiz (Agência Autorizada SpilGames)Confidencial 36
  36. 36. Football
  37. 37. Events on the girls channel 39
  38. 38. Hugo Tashiro Tel: +55 (11) 9375 5091Account Manager hugo@gamebiz.com.br MSN: hugo_tashiro@hotmail.com SKYPE: hugo.tashiro
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