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Case stardoll cinema_cases_2010

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  • 1. Film: MarmadukeFilm House: 20th Century FoxDuration on Site: 1 month- 110K unique visitors acquired their virtual giftfor participation (click-to-play trailer)- 43% CTR from the Campaign Page to theStardoll Cinema for trailer viewings- 30K Unique Video Views, CPView: 70p- 3,600 Comments on the film- 32K entries to the Scenery Contest- Paid for impressions: 2.7m- Earned impressions: 7.5m
  • 2. Film: Ramona & BeezusFilm House: 20th Century FoxDuration on Site: 1 month- 152,000 unique visitors acquired theirvirtual gift for participation (click-to-playtrailer)- 103K unique video views, CPView: 55p- 7,000 comments on the film- a 70% click through from campaignpage to the OFFICIAL SITE- a 43% CTRate from the Campaign Pageto watch the Trailer in the Cinema- 9,322 Sceneries created for the contest(see image on the right)
  • 3. Film: Dear JohnFilm House: MomentumDuration on Site: 1 month13m impressions1.3m clicks98k Uniques to Campaign Page14% CTR HP puff4% CTR Supersky42k Unique Video Views, CPView: 49p19k contest entries48k lead character doll visits
  • 4. Film: Cats & Dogs, Truth about Kitty GaloreFilm House: WarnersDuration on Site: 3 weeks- 200,000 unique visitors acquired theirvirtual gift for participation (click-to-playtrailer)- 170K unique video views, CPView: 10p- 5,000 comments on the film- 80% of users said they’d see the film at thecinema- a 21% CTRate to the virtual Cats & Dogsstore (a Stardoll creation)