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Simple•   Period: Period: 21st April - 21st July•   Club page•   StarDesign Contest
Simple VIP Club             Period: April /May
Simple VIP Club             Period: May / June
Simple VIP Club             Period: June / July              Members: UK           47 489                       Total     ...
Gift in Me Doll Editor                         First 50,000 members of                          Simple VIP club recived a ...
Cleansing Face Wipes                       Cleansing Wipes for                        members of Simple VIP Club.         ...
Gift in Suite                Gift recived in suite after                 join the external Simple                 VIP Club
Simple Dress                              Simple Dress   Acquisition       42 565   Interactions   1 557 403   Impressions...
Simple Hat & Bikini                      Gift recived in suite after                       join the external Simple       ...
Simple Hat & Bikini                           Hat & Bikini                           Acquisition    58 664                ...
Poll      Answer:                                 Answer:Yes     2 937          TCP                     1 034No        617...
StarDesign Contest                                Acquisition    57 676                                Interactions  886 1...
StarDesign Contest Winner
Homepage Puff                                   Homepage Puff                               Period: 23rd - 25th April     ...
Co-branded Banners      Skyscraper ROSPeriod: 22nd April – 21st July                                 Impressions Clicks CT...
Case Simple
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Case Simple

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Transcript of "Case Simple"

  1. 1. Simple• Period: Period: 21st April - 21st July• Club page• StarDesign Contest
  2. 2. Simple VIP Club Period: April /May
  3. 3. Simple VIP Club Period: May / June
  4. 4. Simple VIP Club Period: June / July Members: UK 47 489 Total 134 370
  5. 5. Gift in Me Doll Editor First 50,000 members of  Simple VIP club recived a  gift in their suite.
  6. 6. Cleansing Face Wipes Cleansing Wipes for  members of Simple VIP Club. Acquisition 47 500 Impressions 1 180 314
  7. 7. Gift in Suite Gift recived in suite after  join the external Simple  VIP Club
  8. 8. Simple Dress Simple Dress Acquisition 42 565 Interactions 1 557 403 Impressions 8 119 928
  9. 9. Simple Hat & Bikini Gift recived in suite after  join the external Simple  VIP Club
  10. 10. Simple Hat & Bikini Hat & Bikini Acquisition 58 664 Interactions 670 704 Impressions 3 110 077Acquisition 58 662Interactions 736 366Impressions 4 519 337
  11. 11. Poll Answer: Answer:Yes 2 937 TCP 1 034No 617 Nail Varnish Remover 616 Sunbeds 258
  12. 12. StarDesign Contest Acquisition 57 676 Interactions 886 149 Impressions 8 139 762Impressions Clicks CTR 194 265 12 846 6,61%
  13. 13. StarDesign Contest Winner
  14. 14. Homepage Puff Homepage Puff Period: 23rd - 25th April  Impressions Clicks CTR 155 910 21 606 13,86% Homepage PuffPeriod: 22nd - 23th May Impressions Clicks CTR59 883 4 243 7,09%
  15. 15. Co-branded Banners Skyscraper ROSPeriod: 22nd April – 21st July Impressions Clicks CTR 568 295 6 171 1,09% Impressions Clicks CTRImpressions Clicks CTR 497 077 12 185 2,45%437 663 13 192 3,01%
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