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The adoption of mobile is the fastest grown platform in history.
Nearly a third of Facebook’s 750m user-base use it on mobile exclusively!
The platform is being ignored and the anger is being felt in social media when users click a link to an app on their feed and are diverted to the fan page home screen instead of the competition.
People are mobile, and any campaign not developed for this platform is only half a campaign.
Facebook have just released a major update to their mobile app and Platform to all apps to have a mobile equivalent that users can link to in their feeds.
Most companies have just ignored this and users still go nowhere when linking to them.