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What Planning Can Learn From Design Thinking

by Founder at Smithery - Product & Marketing Innovation on Sep 21, 2011

  • 14,051 views

A presentation delivered at the second Google Firestarters evening, where I talked alongside Tom Hulme of IDEO on 'what planning can learn from design thinking?'...

A presentation delivered at the second Google Firestarters evening, where I talked alongside Tom Hulme of IDEO on 'what planning can learn from design thinking?'

Where Tom majored on the good things about Design Thinking (which he's brilliant on, of course), I suggested that from the planning perspective (and wider agency model), we must be careful that we take the brilliant approach and beliefs of the discipline, but leave behind the 'process'.

Plus, there's a great story from Dan Ariely nearly the front on marketing process...

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