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The planner's book of things to make
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The planner's book of things to make

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I was asked to talk at the IPA Level One course, on what I thought was important for bright young things coming in to the communications industry...

I was asked to talk at the IPA Level One course, on what I thought was important for bright young things coming in to the communications industry...

Published in: Career, Technology, Design

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  • 1. ipa  level  one   john  v  willshire   chief  innova1on  officer   PHD   @willsh  
  • 2. hold  on  
  • 3. planners  don’t  make  stuff  
  • 4. crea1ves   planners  
  • 5. the  internet  revolu,on  
  • 6. ?  
  • 7. everyone  makes  things  
  • 8. to  understand  why     people  make  things…     …you’ve  got  to  make  things  
  • 9. we  make  lots  of  things   we  make  them  together   we  make  them  to  share  
  • 10. meanwhile,   back  at  the   ranch…  
  • 11. “have  you  anyone   who  knows  about  this   ‘My  Space’  stuff..?”  
  • 12. make  lots  of  things   make  them  together   make  them  to  share   these  are   skills  (?!?!)  
  • 13. technological   cultural   social  
  • 14. last  2  months  of  www.feedingthepuppy.com  
  • 15. nice  theory…   …what  does  it  mean  in  prac1ce?  
  • 16. watchers   players   makers  
  • 17. watchers   players   makers   don’t  start   here…   …to  get   here  
  • 18. “come  and   play  our   game”  
  • 19. watchers   players   makers   start   here…   …to  get   here  
  • 20. if  you  invent  a  great  game…  
  • 21. …we’ll  make  it  
  • 22. i)  pocket  sized   ii)  for  2+  players   iii)  self  contained   iv)  sustainable  
  • 23. Hide  &  Seek   Weekender  
  • 24. judging  
  • 25. we’re   making   13,500   boxes  
  • 26. hWp://bit.ly/extrapocketgames  
  • 27. make  lots  of  things   make  them  together   make  them  to  share  
  • 28. making  will  be   the  making  of  you  
  • 29. further  reading:   hWp://www.markpollard.net/    why-­‐strategists-­‐should-­‐make-­‐stuff/  
  • 30. further  listening…   hWp://www.myspace.com/gamagesmodeltrainclub    
  • 31. now,  go   make  stuff…   (thanks,  btw)   twiWer:  @willsh   www.feedingthepuppy.com