ipa	
  level	
  one	
  
john	
  v	
  willshire	
  
chief	
  innova1on	
  officer	
  
PHD	
  
@willsh	
  
hold	
  on	
  
planners	
  don’t	
  make	
  stuff	
  
crea1ves	
  
planners	
  
the	
  internet	
  revolu,on	
  
?	
  
everyone	
  makes	
  things	
  
to	
  understand	
  why	
  	
  
people	
  make	
  things…	
  	
  
…you’ve	
  got	
  to	
  make	
  things	
  
we	
  make	
  lots	
  of	
  things	
  
we	
  make	
  them	
  together	
  
we	
  make	
  them	
  to	
  share	
  
meanwhile,	
  
back	
  at	
  the	
  
ranch…	
  
“have	
  you	
  anyone	
  
who	
  knows	
  about	
  this	
  
‘My	
  Space’	
  stuff..?”	
  
make	
  lots	
  of	
  things	
  
make	
  them	
  together	
  
make	
  them	
  to	
  share	
  
these	
  are	
  
skills	
  (?!?!)	
  
technological	
  
cultural	
  
social	
  
last	
  2	
  months	
  of	
  www.feedingthepuppy.com	
  
nice	
  theory…	
  
…what	
  does	
  it	
  mean	
  in	
  prac1ce?	
  
watchers	
  
players	
  
makers	
  
watchers	
  
players	
  
makers	
  
don’t	
  start	
  
here…	
  
…to	
  get	
  
here	
  
“come	
  and	
  
play	
  our	
  
game”	
  
watchers	
  
players	
  
makers	
  
start	
  
here…	
  
…to	
  get	
  
here	
  
if	
  you	
  invent	
  a	
  great	
  game…	
  
…we’ll	
  make	
  it	
  
i)  pocket	
  sized	
  
ii)  for	
  2+	
  players	
  
iii)  self	
  contained	
  
iv)  sustainable	
  
Hide	
  &	
  Seek	
  
Weekender	
  
judging	
  
we’re	
  
making	
  
13,500	
  
boxes	
  
hWp://bit.ly/extrapocketgames	
  
make	
  lots	
  of	
  things	
  
make	
  them	
  together	
  
make	
  them	
  to	
  share	
  
making	
  will	
  be	
  
the	
  making	
  of	
  you	
  
further	
  reading:	
  
hWp://www.markpollard.net/	
  
	
  why-­‐strategists-­‐should-­‐make-­‐stuff/	
  
further	
  listening…	
  
hWp://www.myspace.com/gamagesmodeltrainclub	
  	
  
now,	
  go	
  
make	
  stuff…	
  
(thanks,	
  btw)	
  
twiWer:	
  @willsh	
  
www.feedingthepuppy.com	
  

The planner's book of things to make