SMITHERY.CO
@WILLSH
HOWOURWORK
MIGHTWORK
05.09.2013
SILICONBEACH
BOURNEMOUTH
50.7200°N,1.8800°W
HTTP://RIVETIN.GS/SILB
JOH...
SMITHERY.CO
@WILLSH
“WHATISITYOUACTUALLYDO...?”
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
“WORKOF”
SMITHERY.CO
@WILLSH
“GOODSMADE”
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
ASTRONG
WORKING
PRINCIPLE
SMITHERY.CO
@WILLSH
ANDAHEALTHYDOSE
OFSPECULATION...
SMITHERY.CO
@WILLSH
“...MENOFSPECULATION,WHOSETRADEITIS
NOTTODOANYTHING,BUTTOOBSERVE
EVERYTHING;ANDWHO,UPONTHAT
ACCOUNT,AR...
SMITHERY.CO
@WILLSH
HERE’SSOMETHINGITALK
ABOUTATSQUARED
WWW.WEARESQUARED.COM
WWW.GOOGLE.COM/+WEARESQUARED
SMITHERY.CO
@WILLSH
LET’STALKABOUT
FRACKING...
SMITHERY.CO
@WILLSH
“FRACKINGISAN
AGGRESSIVE,INVASIVE
TECHNIQUEFOR
EXTRACTINGVALUABLE
RAWMATERIALSOUTOF
HARDTOREACHPLACES”...
SMITHERY.CO
@WILLSH
ATTENTION
ISTHE
MOST
VALUABLE
RAW
MATERIAL
THEREIS
SMITHERY.CO
@WILLSH
AREBRANDS
FRACKINGTHE
SOCIALWEB?
one question I’m wrestling with:
SMITHERY.CO
@WILLSH
“IBELIEVETHATTHEFUTUREOFBRAND
COMMUNICATIONSLIESINFINDINGA
WAYTOBECOMEPARTOFCOMMUNITIES,
ANDCOMMUNICAT...
SMITHERY.CO
@WILLSH
THATSOUNDS
REALLYANNOYING
SMITHERY.CO
@WILLSH
YEP,REALLYANNOYING.
SMITHERY.CO
@WILLSH
“OUR
CHALLENGE
ISTHAT
PEOPLE
REALLY
DON’TCARE”
martin Weigel, W+K
SMITHERY.CO
@WILLSH
PERHAPSBRANDSANDTHE
SOCIALWEBAREJUSTVERY
DIFFERENTTYPESOFTHING?
SMITHERY.CO
@WILLSH
LET’STHINK
ALITTLEABOUT
“CONVERSATIONS”
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
THREEBOOKSABOUTTHESKILLSPEOPLE
NEEDTOSUSTAINEVERYDAYLIFE
THECRAFTSMAN
2008
TOGETHER
2012
WITH“CITIES”
...
SMITHERY.CO
@WILLSH
“ANEXCHANGEIN
WHICHTHE
PARTICIPANTS
BENEFITFROMTHE
ENCOUNTER”
cooperation
SMITHERY.CO
@WILLSH
ITCONTAINSA
VERYUSEFUL
WAYTOTHINK
ABOUT
CONVERSATION
SMITHERY.CO
@WILLSH
“WHENWESPEAKABOUT
COMMUNICATIONSKILLS,WEFOCUS
ONHOWTOMAKEACLEAR
PRESENTATION,TO PRESENTWHAT
WETHINKORF...
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
CONVERSATIONIS
ABOUTLISTENING
SMITHERY.CO
@WILLSH
BUTMOREIMPORTANTTHAN
JUSTLISTENINGIS
LISTENINGWELL
SMITHERY.CO
@WILLSH
LISTENINGCAREFULLY
PRODUCESCONVERSATIONS
OFTWOSORTS...
THEDIALECTIC
ANDTHEDIALOGIC
“
”
RICHARDSENNETT,...
SMITHERY.CO
@WILLSH
WHATTHEF***?
SMITHERY.CO
@WILLSH
DIALECTIC
FROMWORKOF
GERMANPHILOSOPHER
GWFHEGEL
THEINTERACTIONAND
RESOLUTIONBETWEEN
MULTIPLEIDEAS
SMITHERY.CO
@WILLSH
DIALECTIC:
RICHARDSENNETT,TOGETHER
“THEAIMISTOCOME
EVENTUALLYTOACOMMON
UNDERSTANDING”
SMITHERY.CO
@WILLSH
DIALECTICWANTSCONSENSUS
A b C D E F G H
bA CD Fe Ge
C ADb G ADf
C ADb ADfg
SMITHERY.CO
@WILLSH
...NOMATTER
HOWGOODTHAT
CONSENSUSIS
SMITHERY.CO
@WILLSH
DIALOGIC
FROMWORKOFRUSSIAN
PHILOSOPHERMIKHAILBAHKTIN
“ADISCUSSIONTHATDOESNOT
RESOLVEITSELFBYFINDING
CO...
SMITHERY.CO
@WILLSH
“[PEOPLE]BECOME
MOREAWAREOF
THEIROWNVIEWS
ANDEXPANDTHEIR
UNDERSTANDING
OFONEANOTHER”
RICHARDSENNETT,TO...
SMITHERY.CO
@WILLSH
INDIALOGIC
CONVERSATION,
IDEOLOGIESCOEXIST
A
b
C
D
E
F
G H
SMITHERY.CO
@WILLSH
THEY
CONSTANTLY
INTERACTAND
INFORMEACH
OTHER
A
b
C
D
E
F
G H
SMITHERY.CO
@WILLSH
EACHIDEOLOGY
CANHOLDMORE
SALIENCEIN
CERTAIN
CIRCUMSTANCES
A
b
C
D
E
F
G H
SMITHERY.CO
@WILLSH
CHANGESCANBE
MADEIFA
STRATEGYDOES
NOTHAVETHE
DESIREDEFFECT
A
b
C
D
E
F
G H
SMITHERY.CO
@WILLSH
THISMIGHTNOTJUSTAPPLYTO
“CONVERSATION”
SMITHERY.CO
@WILLSH
THISINTERPLAYOF
IDEASISVERY
REMINISCENTOF
THESOCIALWEB...
SMITHERY.CO
@WILLSH
WHATIFTHERE
AREDIALECTICAND
DIALOGIC
STRUCTURES&
CULTURESTOO?
SMITHERY.CO
@WILLSH
ARETRADITIONAL
MARKETING
STRUCTURESLIKELY
TOBEMORE
DIALECTIC?
SMITHERY.CO
@WILLSH
ARESOCIALWEB
PLATFORMSAND
COMPANIESMORE
DIALOGICINNATURE?
SMITHERY.CO
@WILLSH
ITWOULDHELP
EXPLAINTHE
CULTURECLASH
SMITHERY.CO
@WILLSH
AREBRANDS
INTENTIONALLY
FRACKINGTHE
SOCIALWEB?
PERHAPS...
SMITHERY.CO
@WILLSH
ORISITTHEFAULTOFA
MASSIVECULTURALDIVIDE?
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
YOURTONEOF
ACTIONISWHAT
ATTRACTSPEOPLE
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
MODERNECONOMICS:
THEVALUEOFATHINGIS
DETERMINEDBYWHATONEIS
WILLINGTOGIVEUPTOOBTAIN
THETHING
SMITHERY.CO
@WILLSH
THELABOURTHEORYOFVALUE
THEVALUEOFSOMETHING
ISDETERMINEDBYTHE
LABOURTHATWENT
INTOITSPRODUCTION
SMITHERY.CO
@WILLSH
PERHAPSTHERE’SA
LABOURTHEORYOF
BRANDVALUE*
*it might need a better name, mind
SMITHERY.CO
@WILLSH
FIELDNOTES
SMITHERY.CO
@WILLSH
£0.99 £3.33
PERPADPERPAD
SMITHERY.CO
@WILLSH
“MARKETINGISWORLD
BUILDING. WITH
UNLIMITEDBANDWIDTH
WECANNOWSHOWYOU
THEWORLD.”
@TOBYBARNES
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
Labour theory
of brand value:
you have to make everything
with the infinite canvas of
the internet in ...
SMITHERY.CO
@WILLSH
WE’DRATHERBUY
THISWORLD...
SMITHERY.CO
@WILLSH
...THAN
THISWORLD
SMITHERY.CO
@WILLSH
BRANDSOFTEN
FINDTHISHARD
BECAUSEOFTHEIR
HOLLOWFACTORY
SMITHERY.CO
@WILLSH
THEREARETWO
OPPOSITEFORCES
OFINNOVATIONAT
WORKINMOSTBIG
BRANDSTODAY
SMITHERY.CO
@WILLSH
MAKEPRODUCT
VERYEFFICIENTLY
MAKEMARKETING
ASINTERESTING
ASPOSSIBLE
SMITHERY.CO
@WILLSH
MARXWAS
HALFRIGHT...
SMITHERY.CO
@WILLSH
IT’SNOT
ABOUTTHE
MEANSOF
PRODUCTION
SMITHERY.CO
@WILLSH
IT’SABOUTTHE
MEANING
INPRODUCTION
SMITHERY.CO
@WILLSH
OVERHERE,IT’SWAY
EASIERTOCREATE
MEANINGINPRODUCTION
SMITHERY.CO
@WILLSH
BUTITDEMANDS
DRAMATICCHANGESIN
HOWWEWORK
SMITHERY.CO
@WILLSH
COMPETITION
SIMPLICITY
COMPRESSION
CERTAINTY
COOPERATION
COMPLEXITY
FRAGMENTATION
EXPERIMENTATION
SMITHERY.CO
@WILLSH
COOPERATION
COMPLEXITY
FRAGMENTATION EXPERIMENTATION
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
EMBRACETHE
GRANULARITYOF
EVERYTHINGYOU’VE
EVERDONE
FRAGMENTATION
SMITHERY.CO
@WILLSH
I’MREALLYINTERESTEDINTHEMAKING
OF‘IT’-WHERETHEMAKINGISPARTOF
THESTORYOFTHE‘IT’...
THOMASHEATHERWICK
“
”
SMITHERY.CO
@WILLSH
ITCOULDBE
BLENDING
EVERYTHING
YOUDONOW
WITHARICH
TAPESTRYOF
YOURPAST...
SMITHERY.CO
@WILLSH
ORITCOULD
BESHOWING
EVERYONE
EVERYTHING
YOUDOTO
MAKETHEIR
THING...
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
IT’SALLABOUTPEOPLE,
ANDWHATTHEYDO
TOGETHERTOMAKE
GREATTHINGSHAPPEN
COOPERATION
SMITHERY.CO
@WILLSH
YEP.
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
HAVINGLOTSOF
PEOPLEINA
COMPANYMAKES
ITEASY...
SMITHERY.CO
@WILLSH
OWNINGLOTSOFBRANDS
MAKESITHARD
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
DON’TCONSOLIDATE.
FRAGMENTBYSECTOR,
PRODUCT,
COUNTRY,
REGION...
COMPLEXITY
SMITHERY.CO
@WILLSH
THINKOFITTHISWAY
YOUAREANOPERATINGSYSTEM
SMITHERY.CO
@WILLSH
THEREISNO“ONE
SIZEFITSALL”
INYOUTUBE
SMITHERY.CO
@WILLSH
WITHTHERIGHT
MECHANIC,
COMPLEXITY
BECOMES
AMAZINGLY
COMPELLING...
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
EXPERIMENTATION
SHOWPEOPLETHE
FUTUREYOUWANTTO
LIVEINWITHTHEM
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
“IT’SNOTRESEARCHAND
DEVELOPMENT,BUT
PERSISTENCEOFVISION...”
STUARTWOOD
HEADOFINNOVATION
HEATHERWICKSTU...
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
WHICHALLSOUNDSAMAZING
BUTHERE’STHECATCH
YOUHAVETOGIVEUP
SOMETHINGFOREACHOFTHESE
SMITHERY.CO
@WILLSH
GIVEUP
PERFECTIONISM
TOEMBRACE
FRAGMENTATION
SWAPITFOR
CONTENT
SMITHERY.CO
@WILLSH
GIVEUP
CONTROL
TOEMBRACE
COOPERATION
SWAPITFOR
COMMUNITY
SMITHERY.CO
@WILLSH
GIVEUP
CONSOLIDATION
TOEMBRACE
COMPLEXITY
SWAPITFOR
SPEED
SMITHERY.CO
@WILLSH
GIVEUP
KNOWING
TOEMBRACE
EXPERIMENTATION
SWAPITFOR
LEARNING
SMITHERY.CO
@WILLSH
“LEARN,THINKAND
THRIVEINTHE
CONTEXTOFWORKING
WITHMULTIPLE
PERSPECTIVESAND
ULTIMATE
UNCERTAINTY”
RUPERT...
SMITHERY.CO
@WILLSH
SMITHERY.CO
@WILLSH
“WHATISITYOUACTUALLYDO...?”
TELLPEOPLETHELASTTHINGYOUDID,
ANDTHENEXTTHINGYOU’REDOING.
THENLISTENWELL.
SMITHERY.CO
@WILLSH
THANKYOU
john v willshire
http://smithery.co
@willsh
john@smithery.co
artefact cards - http://shop.smi...
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How Our Work Might Work - Silicon Beach 2013

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A talk I gave at Silicon Beach 2013 in Bournemouth, about how the way in which brands, agencies and makers all might think about how they create the marketing for what it is they do.

Published in: Technology, Business
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How Our Work Might Work - Silicon Beach 2013

  1. 1. SMITHERY.CO @WILLSH HOWOURWORK MIGHTWORK 05.09.2013 SILICONBEACH BOURNEMOUTH 50.7200°N,1.8800°W HTTP://RIVETIN.GS/SILB JOHNVWILLSHIRE,SMITHERY
  2. 2. SMITHERY.CO @WILLSH “WHATISITYOUACTUALLYDO...?”
  3. 3. SMITHERY.CO @WILLSH
  4. 4. SMITHERY.CO @WILLSH “WORKOF”
  5. 5. SMITHERY.CO @WILLSH “GOODSMADE”
  6. 6. SMITHERY.CO @WILLSH
  7. 7. SMITHERY.CO @WILLSH
  8. 8. SMITHERY.CO @WILLSH
  9. 9. SMITHERY.CO @WILLSH ASTRONG WORKING PRINCIPLE
  10. 10. SMITHERY.CO @WILLSH ANDAHEALTHYDOSE OFSPECULATION...
  11. 11. SMITHERY.CO @WILLSH “...MENOFSPECULATION,WHOSETRADEITIS NOTTODOANYTHING,BUTTOOBSERVE EVERYTHING;ANDWHO,UPONTHAT ACCOUNT,AREOFTENCAPABLEOF COMBININGTOGETHERTHEPOWERSOFTHE MOSTDISTANTANDDISSIMILAROBJECTS.” ADAMSMITH,THEWEALTHOFNATIONS,1776
  12. 12. SMITHERY.CO @WILLSH HERE’SSOMETHINGITALK ABOUTATSQUARED WWW.WEARESQUARED.COM WWW.GOOGLE.COM/+WEARESQUARED
  13. 13. SMITHERY.CO @WILLSH LET’STALKABOUT FRACKING...
  14. 14. SMITHERY.CO @WILLSH “FRACKINGISAN AGGRESSIVE,INVASIVE TECHNIQUEFOR EXTRACTINGVALUABLE RAWMATERIALSOUTOF HARDTOREACHPLACES” PHILADAMS,BLONDEDIGITAL (ANDCHEMICALENGINEERGRAD)
  15. 15. SMITHERY.CO @WILLSH ATTENTION ISTHE MOST VALUABLE RAW MATERIAL THEREIS
  16. 16. SMITHERY.CO @WILLSH AREBRANDS FRACKINGTHE SOCIALWEB? one question I’m wrestling with:
  17. 17. SMITHERY.CO @WILLSH “IBELIEVETHATTHEFUTUREOFBRAND COMMUNICATIONSLIESINFINDINGA WAYTOBECOMEPARTOFCOMMUNITIES, ANDCOMMUNICATEWITHTHEMINA WAYTHATISSHARED,PARTICIPATORY ANDRECIPROCAL” ME,FIVEYEARSAGO,BEINGADICK
  18. 18. SMITHERY.CO @WILLSH THATSOUNDS REALLYANNOYING
  19. 19. SMITHERY.CO @WILLSH YEP,REALLYANNOYING.
  20. 20. SMITHERY.CO @WILLSH “OUR CHALLENGE ISTHAT PEOPLE REALLY DON’TCARE” martin Weigel, W+K
  21. 21. SMITHERY.CO @WILLSH PERHAPSBRANDSANDTHE SOCIALWEBAREJUSTVERY DIFFERENTTYPESOFTHING?
  22. 22. SMITHERY.CO @WILLSH LET’STHINK ALITTLEABOUT “CONVERSATIONS”
  23. 23. SMITHERY.CO @WILLSH
  24. 24. SMITHERY.CO @WILLSH THREEBOOKSABOUTTHESKILLSPEOPLE NEEDTOSUSTAINEVERYDAYLIFE THECRAFTSMAN 2008 TOGETHER 2012 WITH“CITIES” TOFOLLOW... WORKINGWELL COOPERATION
  25. 25. SMITHERY.CO @WILLSH “ANEXCHANGEIN WHICHTHE PARTICIPANTS BENEFITFROMTHE ENCOUNTER” cooperation
  26. 26. SMITHERY.CO @WILLSH ITCONTAINSA VERYUSEFUL WAYTOTHINK ABOUT CONVERSATION
  27. 27. SMITHERY.CO @WILLSH “WHENWESPEAKABOUT COMMUNICATIONSKILLS,WEFOCUS ONHOWTOMAKEACLEAR PRESENTATION,TO PRESENTWHAT WETHINKORFEEL...” RICHARDSENNETT,TOGETHER
  28. 28. SMITHERY.CO @WILLSH
  29. 29. SMITHERY.CO @WILLSH CONVERSATIONIS ABOUTLISTENING
  30. 30. SMITHERY.CO @WILLSH BUTMOREIMPORTANTTHAN JUSTLISTENINGIS LISTENINGWELL
  31. 31. SMITHERY.CO @WILLSH LISTENINGCAREFULLY PRODUCESCONVERSATIONS OFTWOSORTS... THEDIALECTIC ANDTHEDIALOGIC “ ” RICHARDSENNETT,TOGETHER
  32. 32. SMITHERY.CO @WILLSH WHATTHEF***?
  33. 33. SMITHERY.CO @WILLSH DIALECTIC FROMWORKOF GERMANPHILOSOPHER GWFHEGEL THEINTERACTIONAND RESOLUTIONBETWEEN MULTIPLEIDEAS
  34. 34. SMITHERY.CO @WILLSH DIALECTIC: RICHARDSENNETT,TOGETHER “THEAIMISTOCOME EVENTUALLYTOACOMMON UNDERSTANDING”
  35. 35. SMITHERY.CO @WILLSH DIALECTICWANTSCONSENSUS A b C D E F G H bA CD Fe Ge C ADb G ADf C ADb ADfg
  36. 36. SMITHERY.CO @WILLSH ...NOMATTER HOWGOODTHAT CONSENSUSIS
  37. 37. SMITHERY.CO @WILLSH DIALOGIC FROMWORKOFRUSSIAN PHILOSOPHERMIKHAILBAHKTIN “ADISCUSSIONTHATDOESNOT RESOLVEITSELFBYFINDING COMMONGROUND...”
  38. 38. SMITHERY.CO @WILLSH “[PEOPLE]BECOME MOREAWAREOF THEIROWNVIEWS ANDEXPANDTHEIR UNDERSTANDING OFONEANOTHER” RICHARDSENNETT,TOGETHER DIALOGIC:
  39. 39. SMITHERY.CO @WILLSH INDIALOGIC CONVERSATION, IDEOLOGIESCOEXIST A b C D E F G H
  40. 40. SMITHERY.CO @WILLSH THEY CONSTANTLY INTERACTAND INFORMEACH OTHER A b C D E F G H
  41. 41. SMITHERY.CO @WILLSH EACHIDEOLOGY CANHOLDMORE SALIENCEIN CERTAIN CIRCUMSTANCES A b C D E F G H
  42. 42. SMITHERY.CO @WILLSH CHANGESCANBE MADEIFA STRATEGYDOES NOTHAVETHE DESIREDEFFECT A b C D E F G H
  43. 43. SMITHERY.CO @WILLSH THISMIGHTNOTJUSTAPPLYTO “CONVERSATION”
  44. 44. SMITHERY.CO @WILLSH THISINTERPLAYOF IDEASISVERY REMINISCENTOF THESOCIALWEB...
  45. 45. SMITHERY.CO @WILLSH WHATIFTHERE AREDIALECTICAND DIALOGIC STRUCTURES& CULTURESTOO?
  46. 46. SMITHERY.CO @WILLSH ARETRADITIONAL MARKETING STRUCTURESLIKELY TOBEMORE DIALECTIC?
  47. 47. SMITHERY.CO @WILLSH ARESOCIALWEB PLATFORMSAND COMPANIESMORE DIALOGICINNATURE?
  48. 48. SMITHERY.CO @WILLSH ITWOULDHELP EXPLAINTHE CULTURECLASH
  49. 49. SMITHERY.CO @WILLSH AREBRANDS INTENTIONALLY FRACKINGTHE SOCIALWEB? PERHAPS...
  50. 50. SMITHERY.CO @WILLSH ORISITTHEFAULTOFA MASSIVECULTURALDIVIDE?
  51. 51. SMITHERY.CO @WILLSH
  52. 52. SMITHERY.CO @WILLSH
  53. 53. SMITHERY.CO @WILLSH
  54. 54. SMITHERY.CO @WILLSH
  55. 55. SMITHERY.CO @WILLSH
  56. 56. SMITHERY.CO @WILLSH
  57. 57. SMITHERY.CO @WILLSH
  58. 58. SMITHERY.CO @WILLSH
  59. 59. SMITHERY.CO @WILLSH
  60. 60. SMITHERY.CO @WILLSH
  61. 61. SMITHERY.CO @WILLSH
  62. 62. SMITHERY.CO @WILLSH
  63. 63. SMITHERY.CO @WILLSH
  64. 64. SMITHERY.CO @WILLSH
  65. 65. SMITHERY.CO @WILLSH
  66. 66. SMITHERY.CO @WILLSH
  67. 67. SMITHERY.CO @WILLSH
  68. 68. SMITHERY.CO @WILLSH
  69. 69. SMITHERY.CO @WILLSH
  70. 70. SMITHERY.CO @WILLSH
  71. 71. SMITHERY.CO @WILLSH
  72. 72. SMITHERY.CO @WILLSH YOURTONEOF ACTIONISWHAT ATTRACTSPEOPLE
  73. 73. SMITHERY.CO @WILLSH
  74. 74. SMITHERY.CO @WILLSH
  75. 75. SMITHERY.CO @WILLSH MODERNECONOMICS: THEVALUEOFATHINGIS DETERMINEDBYWHATONEIS WILLINGTOGIVEUPTOOBTAIN THETHING
  76. 76. SMITHERY.CO @WILLSH THELABOURTHEORYOFVALUE THEVALUEOFSOMETHING ISDETERMINEDBYTHE LABOURTHATWENT INTOITSPRODUCTION
  77. 77. SMITHERY.CO @WILLSH PERHAPSTHERE’SA LABOURTHEORYOF BRANDVALUE* *it might need a better name, mind
  78. 78. SMITHERY.CO @WILLSH FIELDNOTES
  79. 79. SMITHERY.CO @WILLSH £0.99 £3.33 PERPADPERPAD
  80. 80. SMITHERY.CO @WILLSH “MARKETINGISWORLD BUILDING. WITH UNLIMITEDBANDWIDTH WECANNOWSHOWYOU THEWORLD.” @TOBYBARNES
  81. 81. SMITHERY.CO @WILLSH
  82. 82. SMITHERY.CO @WILLSH Labour theory of brand value: you have to make everything with the infinite canvas of the internet in mind http://rivetin.gs/legoinside
  83. 83. SMITHERY.CO @WILLSH WE’DRATHERBUY THISWORLD...
  84. 84. SMITHERY.CO @WILLSH ...THAN THISWORLD
  85. 85. SMITHERY.CO @WILLSH BRANDSOFTEN FINDTHISHARD BECAUSEOFTHEIR HOLLOWFACTORY
  86. 86. SMITHERY.CO @WILLSH THEREARETWO OPPOSITEFORCES OFINNOVATIONAT WORKINMOSTBIG BRANDSTODAY
  87. 87. SMITHERY.CO @WILLSH MAKEPRODUCT VERYEFFICIENTLY MAKEMARKETING ASINTERESTING ASPOSSIBLE
  88. 88. SMITHERY.CO @WILLSH MARXWAS HALFRIGHT...
  89. 89. SMITHERY.CO @WILLSH IT’SNOT ABOUTTHE MEANSOF PRODUCTION
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