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Bonfires, Sid Meier, Ice Cube & The Wire

by John V Willshire on Dec 10, 2009

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It's all in the game - A presentation from Measurement Camp in December 2009

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Bonfires, Sid Meier, Ice Cube & The Wire — Presentation Transcript

It’s all in the game... ﬁreworks, bonﬁres, ice cube, the wire... and sid meier john v willshire, head of innovation @phd measurement camp - december 2009

an eclectic tour through measuring social projects

If advertising is a ﬁrework, then social media is a bonﬁre

Advertising is like ﬁreworks http://www.ﬂickr.com/photos/stage88/3228637838/sizes/o/

http://www.ﬂickr.com/photos/71502646@N00/1309409634/ sizes/l/ Fireworks are attention grabbing beacons on steroids

Good ones make you go ‘ooh’ and ‘aah’ ooooh aaaaah http://www.ﬂickr.com/photos/chrisjones/60562951/sizes/l/

It’s so easy… EVERYONE is doing it http://www.ﬂickr.com/photos/arnar/340888701/sizes/o/

Fireworks burn very brightly, but die very quickly. http://www.ﬂickr.com/photos/barbarasworld/1308507724/

effect which makes ﬁreworks really easy to measure time 9

effect predeﬁned size pre post time 10

social media is a bonﬁre http://www.ﬂickr.com/photos/clintjcl/2755425049/sizes/l/

Very different discipline

Building bonﬁres takes time… http://www.ﬂickr.com/photos/sarcasmette/3805363440/sizes/

…and it takes time to get good at http://www.ﬂickr.com/photos/jbhalper/3013369399/ building

It might be a bit lonely at ﬁrst http://www.ﬂickr.com/photos/inajeep/265544195/sizes/l/

http://www.ﬂickr.com/photos/kumo_no_ue/3197957095/ sizes/o/ Then a few friends gather round

Then, wonderfully… …your friends start helping out http://www.ﬂickr.com/photos/israluv/147458000/sizes/o/

more friends, more wood, bigger ﬁre, more friends... http://www.ﬂickr.com/photos/mstreb/617462120/sizes/l/

effect so how do you measure bonﬁres? time 19

effect predeﬁned size? post? pre? time 20

effect predeﬁned size? post? pre? we need to think differently time 20

we need to think like ice cube

“today was a good day” (run vt) http://www.youtube.com/watch?v=tBWRfhBlX24

The Nike SB bonﬁre

Was it a good day? http://www.ﬂickr.com/photos/chickenbone/2125243181/sizes/o/in/set-72157594286653785/

identifying the things that make a good day

effect “today was a good day” time 26

Today was a good day. Because it was better than yesterday. 27

effect time 28

effect “one day at a time” Omar Little, The Wire time 28

The goal with social bonﬁres is ‘better than yesterday’ 29

How do we live with ‘better than yesterday’? We should think like Sid Meier

Sid designs long run strategy games... ...broken down into very short term turns

In Sid’s games, you play ‘one turn at a time’ But you have the overall vision & strategy ‘in mind’

we need to think like this in modern companies

a big overall vision, and fast, turn based achievements

effect “It’s all in the game” a daily marketing metric game time 35

if you collect & create the right inputs... 36

if you collect & create the right inputs... ...players will work out the best way to ‘win’ 36

stick by day by turn by stick day turn

It’s all in the game thank you john v willshire head of innovation phd http://feedingthepuppy.typepad.com / @willsh

Bonfires, Sid Meier, Ice Cube & The Wire

by John V Willshire on Dec 10, 2009

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Bonfires, Sid Meier, Ice Cube & The Wire — Presentation Transcript