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Are Brands Fracking The Social Web?

by Founder at Smithery - Product & Marketing Innovation on Mar 06, 2013

  • 5,941 views

A talk I gave on to the brilliant young people currently on the Squared course, about the social web, marketing, and collaborative ways of working around this. Learn more about Squared here - ...

A talk I gave on to the brilliant young people currently on the Squared course, about the social web, marketing, and collaborative ways of working around this. Learn more about Squared here - https://plus.google.com/+WeareSquared/posts

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  • chris_reed Chris Reed, Director at Fishburn Hedges and 77, formerly Brew Nice Deck Mr John V. Strangely enough it takes me (back) to the best CSR campaigns (not that they're really called CSR campaigns these days) but where there's a clear win-win. A transparency within the the transaction, typified at the moment by the M&S/Oxfam Shwapping thing. It's not crowdourced. They both have clear objectives. And they both deliver them. And as they deliver them they clearly re-inforce their own brands. And eachothers...Anyway, top stuff... 1 year ago
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Are Brands Fracking The Social Web? Are Brands Fracking The Social Web? Presentation Transcript