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Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
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Advertising Fireworks, Social Bonfires

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An analogy on the worlds of 'Advertising' and 'Social Media', and why the two are distinctly different things...

An analogy on the worlds of 'Advertising' and 'Social Media', and why the two are distinctly different things...

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  1. If advertising is a firework, then social media is a bonfire.<br />John V Willshire<br />Head of Innovation<br />PHD<br />
  2. Just a way to help think about the difference between social media and advertisingOr explain it to someone<br />
  3. Advertising is like fireworks<br />http://www.flickr.com/photos/stage88/3228637838/sizes/o/<br />
  4. http://www.flickr.com/photos/71502646@N00/1309409634/sizes/l/ <br />Fireworks are attention grabbing beacons on steroids<br />
  5. Good ones make you go ‘ooh’ and ‘aah’<br />ooooh<br />aaaaah<br />http://www.flickr.com/photos/chrisjones/60562951/sizes/l/<br />
  6. They draw people in from miles around<br />http://www.flickr.com/photos/stuckincustoms/752319396/sizes/l/<br />
  7. They’re prepackaged; just light a firework and stand back<br />http://www.flickr.com/photos/epicfireworks/2829363989/<br />
  8. Or get in the professionals<br />http://www.flickr.com/photos/alkiol/732074235/sizes/o/<br />
  9. It’s so easy… EVERYONE is doing it<br />http://www.flickr.com/photos/arnar/340888701/sizes/o/<br />
  10. Just like advertising<br />
  11. It’s the standard solution<br />http://www.flickr.com/photos/epicfireworks/3135589362/sizes/l/<br />
  12. http://www.flickr.com/photos/srivera/2799747313/<br />
  13. Fireworks burn very brightly, but die very quickly.<br />http://www.flickr.com/photos/barbarasworld/1308507724/<br />
  14. You need to keep lighting fireworks to keep folk interested<br />http://www.flickr.com/photos/epicfireworks/2848241812/sizes/o/<br />
  15. Which is expensive<br />http://www.flickr.com/photos/epicfireworks/2928416111/sizes/l/<br />
  16. It’s an arms race<br />Bigger,<br />brighter,<br />louder,<br />MORE<br />
  17. Bonfire night is not just about the fireworks<br />(the clue is in the name)<br />http://www.flickr.com/photos/51035774131@N01/283224088/sizes/l/<br />
  18. If advertising is a firework, then social media is a bonfire.<br />http://www.flickr.com/photos/clintjcl/2755425049/sizes/l/<br />
  19. Two very different things<br />
  20. Very different disciplines<br />
  21. Building bonfires takes time…<br />http://www.flickr.com/photos/sarcasmette/3805363440/sizes/l/<br />
  22. …and it takes time to get good at building them<br />http://www.flickr.com/photos/jbhalper/3013369399/<br />
  23. It might go out…<br />Keep trying<br />http://www.flickr.com/photos/numuseum/533515920/sizes/l/<br />
  24. Use whatever you have to hand<br />http://www.flickr.com/photos/88933162@N00/3021553543/sizes/o/<br />
  25. It might be a bit lonely at first<br />http://www.flickr.com/photos/inajeep/265544195/sizes/l/<br />
  26. http://www.flickr.com/photos/kumo_no_ue/3197957095/sizes/o/<br />Then a few friends gather round<br />
  27. Then a few more<br />http://www.flickr.com/photos/bluearc21/2359336236/sizes/l/<br />
  28. It’s where people like to hang out and share<br />http://www.flickr.com/photos/78428166@N00/3679575777/sizes/l/<br />
  29. Then, wonderfully……your friends start helping out<br />http://www.flickr.com/photos/israluv/147458000/sizes/o/<br />
  30. Because people like helping with bonfires<br />http://www.flickr.com/photos/78428166@N00/3759200168/sizes/l/<br />
  31. more friends, more wood, bigger fire, more friends...<br />http://www.flickr.com/photos/mstreb/617462120/sizes/l/<br />
  32. From a small start, you can end up with something pretty amazing<br />http://www.flickr.com/photos/powi/2455460100/sizes/o/<br />
  33. Just like social media<br />
  34. So have advertising fireworks had their day?<br />http://www.flickr.com/photos/epicfireworks/3134756007/sizes/l/<br />
  35. In the long term… …we don’t know<br />http://www.flickr.com/photos/epicfireworks/3135572078/sizes/l/<br />
  36. Right this moment… it’s not either / or<br />It’s both<br />
  37. If you have an amazing bonfire already, use a few fireworks to bring folk to it<br />http://www.flickr.com/photos/clintjcl/3724362640/sizes/l/<br />
  38. If your fireworks are great, stop people disappearing by getting a good ol&apos; bonfire going<br />http://www.flickr.com/photos/reginayiqing/2724868889/sizes/l/<br />
  39. Just remember,remember…<br />http://www.flickr.com/photos/daverexwood/1874498701/<br />
  40. Putting fireworks in bonfires isn’t a great idea<br />
  41. John V Willshire, PHD<br />@willsh<br />http://feedingthepuppy.typepad.com<br />Simon Kemp<br />David Wilding<br />Beth Williams<br />Chris Stephenson<br />Daniel Goodall<br />Mat Riches<br />Vijay Sankaran<br />Thank you to…<br />http://www.flickr.com/photos/gin_soak/1878526591/sizes/l/<br />

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