Why Making Things People Want beats Making People Want Things - Ad:tech 2013

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"Why Making Things People Want beats Making People Want Things" is a talk I gave at Ad:tech 2013 in London at the Kensington Olympia.

It's nearly two years since I stumbled across the phrase as a galvanising idea for the work I do with clients and agencies here at Smithery, so it's been great to reinterrogate the notion slighty in the context of some other things. As always, a smattering of economics and maker culture infuses it all.

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Why Making Things People Want beats Making People Want Things - Ad:tech 2013

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