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About I founded Smithery over two years ago, a small studio where I specialise in strategy and creative thinking. It’s about finding unique solutions to problems using the raw materials of the age, rather than ill-fitting off-the-shelf ideas.
The work crosses the boundaries of many disciplines (strategy, marketing, product and service development, organisational change) with CEOs, Innovation Specialists, Marketers and so on, but it’s all routed in the notion that Making Things People Want beats Making People Want Things.
What does that mean?
In my previous job, as Chief Innovation Officer at PHD in London, we’d often see products and services arriving at the agency door which could have ...