Web governance final


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Web governance final

  1. 1. Drew Siegel   College of St. Scholastica WEB Governance
  2. 2. Web Governance <ul><li>Definition:  </li></ul><ul><ul><li>An organization’s structure of staff, technical systems, policies and procedures to develop, maintain and manage a website.  </li></ul></ul><ul><ul><li>This applies to both Internet and Intranet services </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>Reference: Website governance, Wikipedia http://en.wikipedia.org/wiki/Website_governance </li></ul>
  3. 3. Purpose/Benefits <ul><ul><li>Ensure appropriate structures are available to manage a website in a controlled and orderly manner. </li></ul></ul><ul><ul><li>Team members can focus on the company’s goals for having an Internet presence and not spend time on wasteful debates. </li></ul></ul><ul><ul><li>A web strategy can be discussed and implemented to best represent the company and protect its brand and reputation across the Internet. </li></ul></ul><ul><ul><li>Website presence becomes an important asset . </li></ul></ul>
  4. 4. Green (2009)
  5. 5. <ul><ul><li>Website Management Team (WMT) </li></ul></ul><ul><ul><ul><li>Senior authority in charge of a site </li></ul></ul></ul><ul><ul><ul><li>Responsible to set goals and achieve them </li></ul></ul></ul><ul><ul><ul><li>Set corporate web strategy </li></ul></ul></ul><ul><ul><ul><li>Members usually include Marketing and Communications, departmental stakeholders, IT personnel (for technical support) </li></ul></ul></ul>
  6. 6. WMT Responsibilities <ul><ul><li>Track success of site (traffic activity, revenue) </li></ul></ul><ul><ul><li>Update site as needed and entertain proposals for new content. </li></ul></ul><ul><ul><li>Ensure updates occur with minimal disruption to the site. </li></ul></ul><ul><ul><li>Review website hosting and performance. Is the site available and reliable? Does it reflect positively on the corporation? </li></ul></ul><ul><ul><li>Acknowledge and implement feedback as appropriate </li></ul></ul><ul><ul><li>Quality Assurance- track broken links, missing content, browser compatibility, legal and regulatory guidelines, etc. </li></ul></ul>
  7. 7. Common web governance errors <ul><ul><li>Website strategy is not aligned with the overall business strategy </li></ul></ul><ul><ul><li>The website is not usable nor accessible </li></ul></ul><ul><ul><li>Missing website standards and policies to protect the company </li></ul></ul><ul><ul><li>Lack of accountability-no clearly defined roles and responsibilities </li></ul></ul><ul><ul><li>The website is not updated to reflect the current business strategy or to integrate new features such as mobile applications. </li></ul></ul><ul><ul><li>Lack of key performance indicators to measure website performance </li></ul></ul><ul><li>Lande (2011) </li></ul>
  8. 8. Key Performance Indicators (KPI) <ul><ul><li>Average page-views per session </li></ul></ul><ul><ul><li>Visitors per Conversion/ Lead or Order- does the website achieve its goal? </li></ul></ul><ul><ul><li>Costs per lead </li></ul></ul><ul><ul><li>Measure time visitors stay in site- are they engaged? Bored? </li></ul></ul><ul><ul><li>Percentage of new visitors- is the site marketed well? </li></ul></ul><ul><ul><li>Website availability, mean time between failure/repair </li></ul></ul><ul><ul><li>Example: Google Analytics </li></ul></ul>
  9. 9. Conclusion <ul><ul><li>Web governance is critical to maintain an Internet presence that: </li></ul></ul><ul><ul><ul><ul><li>Results in a positive image reflecting the company’s values and strategic goals. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Protects the company and its website by formulating and implementing standardized procedures and policies . </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Ensures that the website brings value to the company by measuring Key Performance Indicators and making necessary adjustments. </li></ul></ul></ul></ul>
  10. 10. References <ul><ul><li>Green, D (2009) Web Governance (slideshare) Retrieved from:    http://www.slideshare.net/dcgreen/web-governance  </li></ul></ul><ul><ul><li>Lande, S. (2011) Seven common web governance mistakes and how to avoid them. Retrieved from http://econsultancy.com/us/blog/8379-seven-common-web-governance-mistakes-and-how-to-avoid-the </li></ul></ul><ul><ul><li>  Mason, J. (2007 September 21) Practical guide to website key performance indicators (KPI’s) Retrieved from http://www.searchenginejournal.com/practical-guide-to-website-key-performance-indicators-kpis/5692/  </li></ul></ul><ul><ul><li>Green, D (2009) Web Governance (slideshare) Retrieved from: http://www.slideshare.net/dcgreen/web-governance  </li></ul></ul><ul><ul><li>Why your website needs governance (2006) . Retrieved from: http://www.diffily.com/articles/governance.htm </li></ul></ul>