Week 9 digital textbooks storyboard

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Week 9 digital textbooks storyboard

  1. 1. Digital TextbooksDigital Textbooks Gary AllenGary Allen EDUC 8841EDUC 8841
  2. 2. NeedNeed  The digital textbookThe digital textbook is an innovation thatis an innovation that is being developed atis being developed at the right time whenthe right time when society is looking forsociety is looking for cheaper and bettercheaper and better ways to educate.ways to educate.  Laptop DevelopedLaptop Developed 19841984 Ereader developed inEreader developed in 2007and the interest2007and the interest buildsbuilds
  3. 3. ResearchResearch  Butler, D.. (2009). The textbook of theButler, D.. (2009). The textbook of the future.future. Nature,Nature, 458458(7238), 568-70. Retrieved(7238), 568-70. Retrieved September 14, 2010, from ProQuest Central.September 14, 2010, from ProQuest Central. (Document ID: 1678583681)(Document ID: 1678583681)  Crestani, F., Landoni, M., & Melucci, M.. (2006).Crestani, F., Landoni, M., & Melucci, M.. (2006). Appearance and functionality of electronicAppearance and functionality of electronic books.books. International Journal on DigitalInternational Journal on Digital Libraries,Libraries, 66(2), 192-209. Retrieved September 19,(2), 192-209. Retrieved September 19, 2010, from ProQuest Central. (Document2010, from ProQuest Central. (Document ID: 2082714661).ID: 2082714661).
  4. 4. DevelopmentDevelopment  The technology is beingThe technology is being developed at the same time whendeveloped at the same time when the e-reader platform is beingthe e-reader platform is being advanced which appears to be aadvanced which appears to be a good match for the software asgood match for the software as color screens emerge (Bradley,color screens emerge (Bradley, 2009).2009).  The technology is receiving aThe technology is receiving a great deal of attention in thegreat deal of attention in the educational field where theeducational field where the diffusion of the technology isdiffusion of the technology is likely to occur.likely to occur.  2010 the industry waits for2010 the industry waits for cheaper better hardwarecheaper better hardware
  5. 5. CommercializationCommercialization  The digital textbook has theThe digital textbook has the advantage of interactiveadvantage of interactive instruction, animated graphics,instruction, animated graphics, immediate feedback practiceimmediate feedback practice questions and rapid links toquestions and rapid links to vocabulary definitions.vocabulary definitions.  Consequently, digital textbooksConsequently, digital textbooks likely will represent an improvedlikely will represent an improved educational delivery method thaneducational delivery method than traditional textbooks.traditional textbooks.  2010 Recession fuels search for2010 Recession fuels search for cheaper educational textbookscheaper educational textbooks
  6. 6. TimelineTimeline  Laptop Developed 1984Laptop Developed 1984  2004 the first e-reader developed2004 the first e-reader developed  2007 Amazon introduces the Kindle2007 Amazon introduces the Kindle  2010 The industry waits for better hardware.2010 The industry waits for better hardware.  http://www.naa.org/Resources/Articles/Digital-Mhttp://www.naa.org/Resources/Articles/Digital-M
  7. 7. Stage 1- KnowledgeStage 1- Knowledge  Current PracticeCurrent Practice – The paper and print textbook has been theThe paper and print textbook has been the industry norm since the inception of formalindustry norm since the inception of formal education.education. – The paper and print textbook are becomingThe paper and print textbook are becoming increasingly expensive.increasingly expensive. – Textbook revisions cause repurchase.Textbook revisions cause repurchase.
  8. 8. Stage 1- KnowledgeStage 1- Knowledge  InnovationsInnovations – The Digital Textbook is a logical extension ofThe Digital Textbook is a logical extension of the continuation of technological advancementsthe continuation of technological advancements in education.in education. – Current educational research indicates thatCurrent educational research indicates that interactive educational material may enhanceinteractive educational material may enhance student learning over paper and print textbooks.student learning over paper and print textbooks.
  9. 9. Stage 2- PersuasionStage 2- Persuasion  SocioeconomicSocioeconomic – Computerized learning resources have becomeComputerized learning resources have become common place in society and will not inhibitcommon place in society and will not inhibit digital textbook’s acceptance.digital textbook’s acceptance.  PersonalityPersonality – The digital textbook will be interactive andThe digital textbook will be interactive and provide a more engaging and fun way ofprovide a more engaging and fun way of learning.learning.
  10. 10. Stage 2- PersuasionStage 2- Persuasion  CommunicationCommunication – Information will be passed through the educationalInformation will be passed through the educational community by direct sales, educational conventions andcommunity by direct sales, educational conventions and government agencies.government agencies.  TestabilityTestability – The digital textbook is currently undergoing testing by aThe digital textbook is currently undergoing testing by a number of educational institutions. The technology isnumber of educational institutions. The technology is available for studies in your local school district uponavailable for studies in your local school district upon request.request.  ObservationsObservations – The digital textbook is readily available on a number ofThe digital textbook is readily available on a number of computer hardware platforms.computer hardware platforms.
  11. 11. Stage 3 - DecisionStage 3 - Decision  AdvantageAdvantage – The digital textbook is less costly.The digital textbook is less costly. – Digital textbooks can be updated easily.Digital textbooks can be updated easily. – Digital textbooks will be more enjoyable for the student.Digital textbooks will be more enjoyable for the student.  CompatibilityCompatibility – Currently being developed to run on portable interactiveCurrently being developed to run on portable interactive platforms.platforms.  ComplexityComplexity – The software is easy to use.The software is easy to use.
  12. 12. Stage 4 - ImplementationStage 4 - Implementation  AdoptionAdoption – Decision makers within school districts have theDecision makers within school districts have the power to implement the technology.power to implement the technology. – Decision will be based on costs andDecision will be based on costs and effectiveness of student learning.effectiveness of student learning.  RejectionRejection – Rejection could occur if a sufficiently cost-Rejection could occur if a sufficiently cost- effective hardware platform is not developedeffective hardware platform is not developed that is interactive, portable and low cost.that is interactive, portable and low cost.
  13. 13. Stage 5 - ConfirmationStage 5 - Confirmation  Higher education institutions will continue toHigher education institutions will continue to sponsor and conduct studies to measuresponsor and conduct studies to measure the effectiveness of the technology.the effectiveness of the technology. – Studies will validate the benefits of theStudies will validate the benefits of the technology or cause it to fail.technology or cause it to fail. – Studies will provide the incentive for greaterStudies will provide the incentive for greater advancements in the area and more choices foradvancements in the area and more choices for the future.the future.
  14. 14. InnovatorsInnovators  The researchers areThe researchers are searching for bettersearching for better ways to educate in aways to educate in a more effective andmore effective and cost-effectivecost-effective approach.approach.
  15. 15. Early AdoptersEarly Adopters  The Early Adopters will beThe Early Adopters will be the most progressivethe most progressive educational institutions.educational institutions.  Cost effectiveness mayCost effectiveness may encourage someencourage some educational institutions toeducational institutions to try the technology.try the technology.
  16. 16. Early MajorityEarly Majority  The educationalThe educational institutions will begin toinstitutions will begin to switch to theswitch to the technology based ontechnology based on the testimonials andthe testimonials and research.research.
  17. 17. Late MajorityLate Majority  The late majority willThe late majority will be the educationalbe the educational institutions that haveinstitutions that have very restrictivevery restrictive spending oversightspending oversight that are afraid to spendthat are afraid to spend money that is not amoney that is not a sure thing.sure thing.
  18. 18. LaggardsLaggards  The very conservativeThe very conservative educational institutionseducational institutions that are reluctant tothat are reluctant to change and choose tochange and choose to maintain the statusmaintain the status quo.quo.
  19. 19. Relative AdvantageRelative Advantage  Lower CostLower Cost  InteractiveInteractive  More EngagingMore Engaging  Easy to UpdateEasy to Update
  20. 20. CompatibilityCompatibility  Run on any computer platformRun on any computer platform  No internet access neededNo internet access needed  Can be used anywhereCan be used anywhere
  21. 21. ComplexityComplexity  Easily useableEasily useable  Provides a more sophisticated transfer ofProvides a more sophisticated transfer of informationinformation  Animated graphicsAnimated graphics
  22. 22. TrialabilityTrialability  Demonstration software availableDemonstration software available  Lost cost of softwareLost cost of software  Research studies available for reviewResearch studies available for review
  23. 23. ObservabilityObservability  Demonstrations available onlineDemonstrations available online  Research observation testimonialsResearch observation testimonials  Trail software availableTrail software available
  24. 24. Centralized ApproachCentralized Approach  Pilot Study ConductedPilot Study Conducted  Compare Cost EffectivenessCompare Cost Effectiveness  Present Research StudiesPresent Research Studies  Seek approval of State Department ofSeek approval of State Department of Education textbook purchasersEducation textbook purchasers
  25. 25. Decision MakersDecision Makers  State Department ofState Department of EducationEducation  Local School BoardsLocal School Boards  School DistrictSchool District SuperintendantSuperintendant  Textbook AdoptionTextbook Adoption committeescommittees
  26. 26. Agents of ChangeAgents of Change  Ensure that the Vision is Articulated  Set a Leadership Agenda  Solve Problems  Implement Plans to Achieve Change Goals  Reassure the majority
  27. 27. Plan to Implement a ChangePlan to Implement a Change  EducateEducate  Find the EarlyFind the Early AdoptersAdopters  Build confidence in theBuild confidence in the innovationinnovation  Find the ChampionFind the Champion
  28. 28. Empower the SupportersEmpower the Supporters  Enlist Supporters toEnlist Supporters to Educate PeersEducate Peers  Challenge ObjectionsChallenge Objections  Solve ComplaintsSolve Complaints  Reassure Anxiety ofReassure Anxiety of ChangeChange
  29. 29. The Future AwaitsThe Future Awaits  Digital Textbooks Are the Future in EducationDigital Textbooks Are the Future in Education

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