OCLC Report on Sharing, Privacy and Trust in Our Networked World: Key Findings for Aluka 2008.01.18 Michael Gallagher, Alu...
Introduction <ul><li>This presentation will </li></ul><ul><li>1. define social networking and social media sites  </li></u...
Definitions <ul><li>1. Social networking sites </li></ul><ul><ul><li>Web sites primarily designed to facilitate interactio...
What is OCLC? Online Computer Library Center What do they do? Dedicated to the furthering of access to the world’s informa...
Sharing, Privacy and Trust in Our Networked World <ul><li>Study explored: </li></ul><ul><li>1. User practices and preferen...
Sharing, Privacy and Trust in Our Networked World <ul><li>Time Frame </li></ul><ul><ul><li>December 7, 2006, and February ...
<ul><li>OCLC used the following statistics as background: </li></ul>Sharing, Privacy and Trust in Our Networked World 144....
Sharing, Privacy and Trust in Our Networked World <ul><li>Why were the French such late adopters? </li></ul>
Sharing, Privacy and Trust in Our Networked World <ul><li>Demographics of Respondents </li></ul><ul><ul><li>USA </li></ul>...
Sharing, Privacy and Trust in Our Networked World <ul><li>Age of Respondents </li></ul><ul><li>14-21  20% </li></ul><ul><l...
Sharing, Privacy and Trust in Our Networked World <ul><li>Demographics of Respondents </li></ul><ul><li>34% Urban </li></u...
Findings <ul><li>Use of social networking and media websites: </li></ul><ul><ul><li>Five social spaces are in the top ten ...
Findings According to  http://alexa.com/
Findings <ul><li>Who uses social networking sites? </li></ul>
Findings <ul><li>YouTube is the top social media site </li></ul>
Findings 98% 10,412,000 5,247,000      Persons: 35+ 181% 3,134,000 1,114,000      Persons: 25-34 38% 7,843,000 5,674,000  ...
Findings <ul><li>The Web Community has moved from using the Internet to creating it </li></ul><ul><ul><li>16% of Internet ...
<ul><li>The Web Community has moved from using the Internet to creating it </li></ul><ul><ul><li>25% of the respondents ha...
Findings <ul><li>Web users have become as experienced as digital natives </li></ul><ul><ul><li>Nearly 90% of the total gen...
Findings <ul><li>Social networking site users are active users </li></ul><ul><ul><li>39% log in daily </li></ul></ul><ul><...
OCLC Conclusions <ul><li>Social Networking = Messy Participation </li></ul><ul><li>Messy participation refers to users int...
OCLC Conclusions <ul><li>Libraries=Books </li></ul><ul><ul><li>Users associate libraries with books, rather than with 2.0 ...
OCLC Conclusions <ul><li>In the future, </li></ul><ul><li>Users will not view sites as social sites; that distinction will...
Relevance for Aluka <ul><li>Is this all just a fad? </li></ul><ul><li>Does Aluka have a need for this? What are other ways...
Relevance for Aluka
Closing Thoughts
Thank you.  Michael Gallagher Aluka User Services 100 Campus Drive, Suite 100 Princeton, New Jersey 08540 Tel: (609) 986-2...
Upcoming SlideShare
Loading in …5
×

OCLC Report: Sharing, Privacy and Trust

809 views
768 views

Published on

This is a brief presentation on social networking and the OCLC report on Sharing, Privacy and Trust and how that can be applied to non-profits.

Published in: Economy & Finance, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
809
On SlideShare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

OCLC Report: Sharing, Privacy and Trust

  1. 1. OCLC Report on Sharing, Privacy and Trust in Our Networked World: Key Findings for Aluka 2008.01.18 Michael Gallagher, Aluka User Services
  2. 2. Introduction <ul><li>This presentation will </li></ul><ul><li>1. define social networking and social media sites </li></ul><ul><li>2. discuss OCLC </li></ul><ul><li>3. outline Sharing, Privacy and Trust in the Networked World </li></ul><ul><li>4. provide OCLC conclusions </li></ul><ul><li>5. brainstorm relevance for Aluka </li></ul>
  3. 3. Definitions <ul><li>1. Social networking sites </li></ul><ul><ul><li>Web sites primarily designed to facilitate interaction between users who share interests, attitudes and activities </li></ul></ul><ul><ul><ul><li>Facebook, MySpace </li></ul></ul></ul><ul><li>2. Social media sites </li></ul><ul><ul><li>Web sites that allow individuals to share content they have created. Although there is interaction, the primary purpose is to publish and share content </li></ul></ul><ul><ul><ul><li>Youtube, Flickr </li></ul></ul></ul>
  4. 4. What is OCLC? Online Computer Library Center What do they do? Dedicated to the furthering of access to the world’s information and reducing information costs. What do we know them for? World Cat, Dublin Core, and this study Where can I find them? In Dublin, Ohio, or at http://www.oclc.org/ OCLC
  5. 5. Sharing, Privacy and Trust in Our Networked World <ul><li>Study explored: </li></ul><ul><li>1. User practices and preferences on their favorite social spaces </li></ul><ul><li>2. User attitudes about sharing and receiving information on social spaces, commercial sites and library sites </li></ul><ul><li>3. Information privacy: what matters and what doesn’t </li></ul><ul><li>4. Librarian social networking practices and preferences </li></ul>
  6. 6. Sharing, Privacy and Trust in Our Networked World <ul><li>Time Frame </li></ul><ul><ul><li>December 7, 2006, and February 7, 2007 </li></ul></ul><ul><li>Respondents </li></ul><ul><ul><li>6545 </li></ul></ul><ul><li>Completed surveys </li></ul><ul><ul><li>6163 </li></ul></ul><ul><li>Age Range </li></ul><ul><ul><li>All respondents were 14 years or older, range from 14-86 </li></ul></ul><ul><li>Location </li></ul><ul><ul><li>USA, UK, Canada, France, Germany, Japan </li></ul></ul>
  7. 7. <ul><li>OCLC used the following statistics as background: </li></ul>Sharing, Privacy and Trust in Our Networked World 144.2% 110.1% 287.4% 83.3% 120.8% 73.2% User growth (2000-2007) 62.3% 61.1% 53.7% 67.1% 69.7% 67.8% Internet Users as % of Population 60 363 602 82 509 367 61 350 009 128 644 345 301 967 681 32 440 970 Population (2007) United Kingdom Germany France Japan United States Canada
  8. 8. Sharing, Privacy and Trust in Our Networked World <ul><li>Why were the French such late adopters? </li></ul>
  9. 9. Sharing, Privacy and Trust in Our Networked World <ul><li>Demographics of Respondents </li></ul><ul><ul><li>USA </li></ul></ul><ul><ul><li>1801 </li></ul></ul><ul><ul><li>Canada </li></ul></ul><ul><ul><li>921 </li></ul></ul><ul><ul><li>France </li></ul></ul><ul><ul><li>821 </li></ul></ul><ul><ul><li>Germany </li></ul></ul><ul><ul><li>846 </li></ul></ul><ul><ul><li>Japan </li></ul></ul><ul><ul><li>804 </li></ul></ul><ul><ul><li>UK </li></ul></ul><ul><ul><li>970 </li></ul></ul>
  10. 10. Sharing, Privacy and Trust in Our Networked World <ul><li>Age of Respondents </li></ul><ul><li>14-21 20% </li></ul><ul><li>22-49 53% </li></ul><ul><li>50+ 27% </li></ul>
  11. 11. Sharing, Privacy and Trust in Our Networked World <ul><li>Demographics of Respondents </li></ul><ul><li>34% Urban </li></ul><ul><li>33% Rural </li></ul><ul><li>31% Suburban </li></ul>
  12. 12. Findings <ul><li>Use of social networking and media websites: </li></ul><ul><ul><li>Five social spaces are in the top ten global Web sites, including MySpace, Wikipedia, and YouTube </li></ul></ul><ul><li>Use of these sites is growing at exponential rate </li></ul><ul><ul><li>YouTube had over 188 million visitors in June 2007, up over 280% in one year </li></ul></ul>32.0 2.6% Facebook 10 5.2 6.6% Wikipedia 9 12.8 4.5% Baidu 8 33.1 2.9% Orkut 7 36.0 4.9% MySpace 6 5.9 17.8% Windows Live 5 12.4 12.9% YouTube 4 6.1 24.2% Google 3 6.9 24.4% MSN 2 13.8 25.9% Yahoo 1 Page views per user % of global users who visit site Name Traffic Rank
  13. 13. Findings According to http://alexa.com/
  14. 14. Findings <ul><li>Who uses social networking sites? </li></ul>
  15. 15. Findings <ul><li>YouTube is the top social media site </li></ul>
  16. 16. Findings 98% 10,412,000 5,247,000     Persons: 35+ 181% 3,134,000 1,114,000     Persons: 25-34 38% 7,843,000 5,674,000     Persons: 18-24 149% 4,060,000 1,628,000     Persons: 12-17 Percent Change May-07 (000) May-06 (000)     Age Segment
  17. 17. Findings <ul><li>The Web Community has moved from using the Internet to creating it </li></ul><ul><ul><li>16% of Internet users used blogs in 2005; 50% in 2007 </li></ul></ul>
  18. 18. <ul><li>The Web Community has moved from using the Internet to creating it </li></ul><ul><ul><li>25% of the respondents have created web content (via social networking sites, blogs, or posted on chat rooms) </li></ul></ul>
  19. 19. Findings <ul><li>Web users have become as experienced as digital natives </li></ul><ul><ul><li>Nearly 90% of the total general public have used the Internet for more than four years </li></ul></ul><ul><li>No discernible difference between urban, rural or suburban demographics; the differences occurred at national levels </li></ul><ul><li>The general public is more likely to have used a social networking site (28%) than to have searched for or borrowed items from a library website (20%) </li></ul>
  20. 20. Findings <ul><li>Social networking site users are active users </li></ul><ul><ul><li>39% log in daily </li></ul></ul><ul><li>Social networking site users are loyal </li></ul><ul><ul><li>just 16% have stopped using a social network site in the last 24 months </li></ul></ul><ul><li>56% of college students use social networking </li></ul><ul><ul><li>User base of tomorrow (and maybe today) </li></ul></ul><ul><li>My friends or colleagues use the same site is the top criteria in using a social networking site (66%) </li></ul><ul><ul><li>find a few early or vocal adopters and you have a network </li></ul></ul>
  21. 21. OCLC Conclusions <ul><li>Social Networking = Messy Participation </li></ul><ul><li>Messy participation refers to users interaction with and creation of the Web </li></ul><ul><li>It is often chaotic and disregards rules and easy classification </li></ul><ul><li>Messiness is to be encouraged </li></ul><ul><li>Messiness=Interaction=Use </li></ul>
  22. 22. OCLC Conclusions <ul><li>Libraries=Books </li></ul><ul><ul><li>Users associate libraries with books, rather than with 2.0 applications </li></ul></ul>
  23. 23. OCLC Conclusions <ul><li>In the future, </li></ul><ul><li>Users will not view sites as social sites; that distinction will be gone </li></ul><ul><li>Social networks will be ubiquitous </li></ul><ul><li>(Digital) libraries must expand their social activities </li></ul><ul><li>Websites must allow users to easily share and create content and collaborate with others </li></ul>
  24. 24. Relevance for Aluka <ul><li>Is this all just a fad? </li></ul><ul><li>Does Aluka have a need for this? What are other ways to create a community? </li></ul><ul><li>What interactive tools could we offer in the long run? </li></ul><ul><li>Who is our audience? </li></ul><ul><li>How can we manage this? </li></ul>
  25. 25. Relevance for Aluka
  26. 26. Closing Thoughts
  27. 27. Thank you. Michael Gallagher Aluka User Services 100 Campus Drive, Suite 100 Princeton, New Jersey 08540 Tel: (609) 986-2268

×