Social Media Marketing Evaluation: Coupa Cafe and Starbucks Facebook Pages
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Social Media Marketing Evaluation: Coupa Cafe and Starbucks Facebook Pages

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    Social Media Marketing Evaluation: Coupa Cafe and Starbucks Facebook Pages Social Media Marketing Evaluation: Coupa Cafe and Starbucks Facebook Pages Presentation Transcript

    • No fan gate User generated content encourages peer to peer interactionMultiple Tabs – third party features
    • Search by location Providing regional locations encourages transaction Each location has its own page for further customer engagement
    • Brand able to articulateits business practices and values through the company overview and mission statement
    • User generated content – socialpromotion through friend activity
    • Promotion is quick and easy - 10 second ruleGift is sentimental and relevant
    • Call to action Quick, easy and observes the 10 second rule Cross promotion
    • Lack of photos shows inattention Presencespread acrossseveral pages Wall feed populated by brand activity rather than customer activity
    • Likes spreadacross 5 pages Wall feed populated by a mix of brand and customer activity
    • Lack of photosshows inattention Repetitive wall feed is un- engaging for both current and potential fans
    • Brand able toarticulate its business practices and values through the description
    • Deals aresimple and easy to claim – 10 second rule
    • Call to action -reservations enable transactions