Social Media Marketing Evaluation: Coupa Cafe and Starbucks Facebook Pages

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Social Media Marketing Evaluation: Coupa Cafe and Starbucks Facebook Pages

  1. 1. No fan gate User generated content encourages peer to peer interactionMultiple Tabs – third party features
  2. 2. Search by location Providing regional locations encourages transaction Each location has its own page for further customer engagement
  3. 3. Brand able to articulateits business practices and values through the company overview and mission statement
  4. 4. User generated content – socialpromotion through friend activity
  5. 5. Promotion is quick and easy - 10 second ruleGift is sentimental and relevant
  6. 6. Call to action Quick, easy and observes the 10 second rule Cross promotion
  7. 7. Lack of photos shows inattention Presencespread acrossseveral pages Wall feed populated by brand activity rather than customer activity
  8. 8. Likes spreadacross 5 pages Wall feed populated by a mix of brand and customer activity
  9. 9. Lack of photosshows inattention Repetitive wall feed is un- engaging for both current and potential fans
  10. 10. Brand able toarticulate its business practices and values through the description
  11. 11. Deals aresimple and easy to claim – 10 second rule
  12. 12. Call to action -reservations enable transactions

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