Your personal brand

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Your personal brand

  1. 1. WHAT’S A BRAND?Branding 101Logo?Colors?Advertising?Pictures?All of the above… and much more.Painting a picture for the world to critique.2
  2. 2. You are what others decide youare.You don’t have a brand…You are a brand.3
  3. 3. WHY DO YOU CARE ABOUT A PERSONAL BRAND?A new job… but that’s not all!Career advancement…Thought leadership…New opportunities…Any kind of advancementin your career or life!4
  4. 4. HOW DO YOU EXPRESS YOUR BRAND?What is your brand?5
  5. 5. THE GOALSMART Goals:SpecificMeasureableAttainableRealisticTimely6
  6. 6. A FEW BASICSIn all your online interactions and posts…Be rationalBe positiveBe polite7
  7. 7. STEP BY STEPMarketingProfs.com featured an article by Sestyle that outlined nine steps toexpressing your brand:Who are you?How are you perceived?What do you want to achieve?Create your brand. (visualize your brand)Create your ecosystem.Create your network.Create original content.Get involved and share.Listen and monitor.8
  8. 8. WHAT ARE YOUR ONLINE OPTIONS?Personal websiteBlogTwitterGoogle+FacebookYouTubeReddit, Digg or other sharing sitesTumblrInstagramPinterestFlickr9
  9. 9. OFFLINE IS IMPORTANT TOO!10How you interact with othersMannersAttitudeAppearance
  10. 10. THE MOST IMPORTANT THING…Consistency!11

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