Your personal brand
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Your personal brand

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Your personal brand Your personal brand Presentation Transcript

  • WHAT’S A BRAND?Branding 101Logo?Colors?Advertising?Pictures?All of the above… and much more.Painting a picture for the world to critique.2
  • You are what others decide youare.You don’t have a brand…You are a brand.3
  • WHY DO YOU CARE ABOUT A PERSONAL BRAND?A new job… but that’s not all!Career advancement…Thought leadership…New opportunities…Any kind of advancementin your career or life!4
  • HOW DO YOU EXPRESS YOUR BRAND?What is your brand?5
  • THE GOALSMART Goals:SpecificMeasureableAttainableRealisticTimely6
  • A FEW BASICSIn all your online interactions and posts…Be rationalBe positiveBe polite7
  • STEP BY STEPMarketingProfs.com featured an article by Sestyle that outlined nine steps toexpressing your brand:Who are you?How are you perceived?What do you want to achieve?Create your brand. (visualize your brand)Create your ecosystem.Create your network.Create original content.Get involved and share.Listen and monitor.8
  • WHAT ARE YOUR ONLINE OPTIONS?Personal websiteBlogTwitterGoogle+FacebookYouTubeReddit, Digg or other sharing sitesTumblrInstagramPinterestFlickr9
  • OFFLINE IS IMPORTANT TOO!10How you interact with othersMannersAttitudeAppearance
  • THE MOST IMPORTANT THING…Consistency!11