Social Media Trends: Should you jump on the bandwagon?
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Social Media Trends: Should you jump on the bandwagon?

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There are new social networks emerging every day - should you jump on every bandwagon and publish on all of them? No one has that much time or that many resources! Here's a simple way to decide which ...

There are new social networks emerging every day - should you jump on every bandwagon and publish on all of them? No one has that much time or that many resources! Here's a simple way to decide which social networks are best for you and your business. And there are kittens!

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  • Companies using Pinterest successfully – Etsy – categories of it’s products and sellers; Oreck – photos of awesome floors, pets! Any business with a story to tell to women, and can do it with photos, can be successful on Pinterest.
  • Facebook is not free. Neither is Pinterest, Twitter, or any other social media. There is a real and expensive investment in time!
  • For example, Pinterest appeals to women, a bit older demographic. If you are a photographer, go there! Senior photos, family pictures, even commercial photography will have the right audience

Social Media Trends: Should you jump on the bandwagon? Social Media Trends: Should you jump on the bandwagon? Presentation Transcript

  • Social Media Trends:Should You Jump OnThe Bandwagon?
  • So who’s Sherry? And why should we listen to her? Doesn’t like to waste time or money Does like to plan Doesn’t mind adopting new things Does like to think things through before jumping
  • Today…We’ll look at a few of the newer sitesLook at some general social mediademographic trends Figure out a “decision process” Jump or not to jump?
  • What’s Hot?
  • Google+13% of US adult Internet users have signed up forGoogle+, with 9% planning to do so in the next year.Over 60% of Google+ users are male, 43% are 18-29, 59% have a college degree, and 48% are single.There has also been some early desertion of theplatform: 31% of Google+ users reported that theyhaven’t posted any content or have abandonedtheir accounts altogether. Stats from today.yougov.com
  • Google+55% of users are from the US, followed by 18% from Indiaand 5% in Brazil and 5% the UK.
  • Pinterest Who’s pinning? “The majority of people who use Pinterest are interested in finding interesting things on the internet, and also sharing those little known gems with others.” –billhartzer.comData from www.ignitesocialmedia.com
  • PinterestAccording toComScore, Pinterest hasover 4 million users and israpidly growing.Data from Google AdPlanner shows nearly 1.5million unique users arevisiting Pinterest daily, andspending an astounding 14+minutes on the site.Why? It’s fun!
  • InstagramPhoto sharing – butbetter!You can follow, findfriends, like otherphotos, and all from youriPhone or AndroidGet creative and fix upyour photos any way youlikeUpload toFacebook, Twitter, Tumblr, Foursquare
  • Who’s Using Instagram? By Age By Gender 8.2 2.1 1 Under 18 23.5 18 to 25 31.8 30.7 Female 26 to 35 68.2 34.4 36 to 45 Male 46 to 55 Over 55 By Country 53.5% United States 6.9% Brazil 6.0% Thailand 4.0% United Kingdom 3.5% Australia 26.3% Otheras of May 25, 2012 from Appdata.com
  • BeboVery popular in UK/Ireland, and may be thenext hot network in the U.S. Like othersites, you can personalize your profile, addapps, set privacy settings and join groups.Security! Automatically defaults toprivate, searches are very limited, and Bebo’ssecurity is seriously locked down; the chance ofreceiving unsolicited email from creepy peoplearound the world is cut to almost nothing.
  • CinchRecord and share audio on the web!iPhone and Android apps for your phone; youcan also call from a landline Post on Cinch, follow others, create albums to organize your Cinches and also share on Facebook or Twitter
  • Cinch Who’s using Cinch? http://cinch.fmdata from www.amzini.com
  • Mirror“Your story, as shared by those who know you best” You create your “frame” and others can fill in the stories, or “takes” http://mirror.co
  • Youmitter“Transmit. The Universe is listening.”Anonymously post what you can’t say onFacebook, affirm what others say, even get yourwishes granted. Post is free for one day, buy credits for it to stay in the universe longer! www.youmitter.com
  • So.clBrand new launch from MicrosoftSign up with Facebook or Windows Live IDCombines social networking and search to helppeople find and share interesting web pagesHas a ‘video party’ mode similar to Google+’shangout feature
  • Special interests!Salamworld—social for MuslimsGod’s Faithbook, HeavenUp…and many othersDeadSocial—use it to maintain your socialmedia after your deathSongdew—network for artists and listeners toshare and discover new musicInvite for a bite— “The safe, friendly place forwomen to meet and eat. At home and away.”
  • How to Decide? • PeopleP • Assess your customer’s social activities • ObjectivesO • Decide what you want to accomplish • StrategyS • Plan for how relationships with customers will change • TechnologyT • Decide which social technologies to use from Forrester Research
  • Let’s look at the P…People!
  • Surprising demographics?
  • from stephenslighthouse.com
  • Gender breakdown
  • Annual Income
  • Ethnic Breakdown
  • Education Level
  • How much time do you have?It’s a fact – you can’t keep up with every socialnetwork. Choose the winners and stick with them…
  • Pick your social media “battles”“The low external costs of doingsocial media can lull businessowners into creating their ownsolutions. However, taking intoaccount the time spentdebating, formulating, managing and executing social mediacampaigns – not to mentioncreating content – makes itclear that money is at stake anda well-thought-out plan isnecessary.” webstrategiesinc.com
  • It startswith the goal
  • Then define your audience
  • Andthen, choos e your media.
  • So let’s answer the question“Should you jump on the bandwagon?” And the answer is… Maybe!
  • Define your goalDefine youraudienceSee if it matches upwith the bandwagonIf so, hop on!
  • Sherry Galbreath ACME Solutions LLCadvertising | communications | marketing | events (309) 981-0846 sherry@solutionsbyacme.com Contact me anytime!