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Maximizing Your Brand Image
What is a brand?A logo? A color? A design?Yes, but more!Every touch!
Your brand lives in everyday-to-day interactionYour brand is yourpromise to yourcustomer.
Let’s talk marketingfor a moment…4 Ps from 1963Product, Price, Placement, PromotionChange that…4 CsContent, Connection, Co...
We are…Wikified!You arewhat yourcustomerssay youare.
Case StudyAmy’s Baking CompanyA social media disaster!
The consumer hasPOWER!
Brand personalityDefine your brand – think of it as apersonality.Develop brand strategy – how,what, where, when and to whom.
Case StudyTOMS
The most important partof your brand strategy…Your employees!
Case StudyTrader Joe’s
Steps to a great brand…Get a great logo
Steps to a great brand…Design templates and create brandstandards for your marketingmaterials.
Steps to a great brand…Write down your brand messaging.
Steps to a great brand…Integrate your brand.
Steps to a great brand…Create a "voice" for your companythat reflects your brand.
Steps to a great brand…Develop a meaningful tagline.One for OneJust do it.
Steps to a great brand…Be true to your brand.
Steps to a great brand…Be consistent.Always, in every interaction.
A word about RE-brandingA successful rebranding involvesoverhauling a companys goals,message, and culture—not justchanging...
A word about RE-branding
Questions?Thanks for coming!
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Maximizing your brand image

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Transcript of "Maximizing your brand image"

  1. 1. Maximizing Your Brand Image
  2. 2. What is a brand?A logo? A color? A design?Yes, but more!Every touch!
  3. 3. Your brand lives in everyday-to-day interactionYour brand is yourpromise to yourcustomer.
  4. 4. Let’s talk marketingfor a moment…4 Ps from 1963Product, Price, Placement, PromotionChange that…4 CsContent, Connection, Communication, Conversion
  5. 5. We are…Wikified!You arewhat yourcustomerssay youare.
  6. 6. Case StudyAmy’s Baking CompanyA social media disaster!
  7. 7. The consumer hasPOWER!
  8. 8. Brand personalityDefine your brand – think of it as apersonality.Develop brand strategy – how,what, where, when and to whom.
  9. 9. Case StudyTOMS
  10. 10. The most important partof your brand strategy…Your employees!
  11. 11. Case StudyTrader Joe’s
  12. 12. Steps to a great brand…Get a great logo
  13. 13. Steps to a great brand…Design templates and create brandstandards for your marketingmaterials.
  14. 14. Steps to a great brand…Write down your brand messaging.
  15. 15. Steps to a great brand…Integrate your brand.
  16. 16. Steps to a great brand…Create a "voice" for your companythat reflects your brand.
  17. 17. Steps to a great brand…Develop a meaningful tagline.One for OneJust do it.
  18. 18. Steps to a great brand…Be true to your brand.
  19. 19. Steps to a great brand…Be consistent.Always, in every interaction.
  20. 20. A word about RE-brandingA successful rebranding involvesoverhauling a companys goals,message, and culture—not justchanging a name or a logo.
  21. 21. A word about RE-branding
  22. 22. Questions?Thanks for coming!
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