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Mission Profitably deliver an exciting experience for travellers Provide a range of CDs, DVDs and leisure products

Profitably deliver an exciting experience for travellers

Provide a range of CDs, DVDs and leisure products

Proposed Location

Front

Other Views

Annual Profit

Margins

Yearly Sales

Objectives Gross Margin 0f 41% in 2005 US $6700 per square foot in 2005 15% Annual Sales Growth

Gross Margin 0f 41% in 2005

US $6700 per square foot in 2005

15% Annual Sales Growth

Approach Sell travellers a memorable experience, not a commodity Generate excitement and delight

Sell travellers a memorable experience, not a commodity

Generate excitement and delight

Marketing Strategy “ Live and direct” in kiosk reggae music celebrity autograph signings Sean Paul, Shaggy and 30 other big names already signed up Surprise giveaways Targeted advertising

“ Live and direct” in kiosk reggae music celebrity autograph signings

Sean Paul, Shaggy and 30 other big names already signed up

Surprise giveaways

Targeted advertising

Marketing Strategy Target fashion conscious under 35 age group (70% of customers) Maintain broad enough range to meet the tastes of older travellers

Target fashion conscious under 35 age group (70% of customers)

Maintain broad enough range to meet the tastes of older travellers

Endorsed By Sean Paul Reggae Grammy Award 2003 MTV Europe, Best New Act Award 2003 Top of Billboard Year End Reggae Artist and Reggae Album Charts 2003

Reggae Grammy Award 2003

MTV Europe, Best New Act Award 2003

Top of Billboard Year End Reggae Artist and Reggae Album Charts 2003

Supported By Shaggy Reggae Grammy Award 1995 #1 New York Reggae Chart 2003

Reggae Grammy Award 1995

#1 New York Reggae Chart 2003

Reggae, fun and fashion “ Puma and Jamaica are a perfect match for a global collaboration. Jamaica’s history, culture and spirit complement PUMA’s trademark style” Stephen Cocca,PUMA Marketing Manager, 2003

“ Puma and Jamaica are a perfect match for a global collaboration.

Jamaica’s history, culture and spirit complement PUMA’s trademark style”

Stephen Cocca,PUMA Marketing Manager, 2003

“ Win-Win” Boost export earnings Promote the tourism product Strengthen global brand Complement MBJ’s transformation plans

Boost export earnings

Promote the tourism product

Strengthen global brand

Complement MBJ’s transformation plans