You Tube Video Marketing

==== ====Video Marketing Is Your Next Pay Check. Free Training Siminar Instant Accesswww,youtubevideomarketing.org==== ====All successful online marketers know that lead generation is crucial to business success.Competition is high, yet, attracting leads is only the first part of the equation. Turning leads intocustomers is the ultimate end-goal. The secret of top producers is that what you do BEFORE thepitch is even more important than the pitch itself. This is where video marketing comes in...When applied properly video is the most effective, low cost, high impact marketing mediumavailable to internet marketers and brick and mortar business alike.Video Grabs Your ViewerWhether you have 2 leads per day or 2000, its never enough, and you can never sit on yourhaunches. Campaigns age, grow stale and fizzle. You must keep your message fresh, move withthe market, and connect with your target audience....Enter video marketing.Even if you are a copywriting genius, with landing page content that converts like crazy, the pageis successful only when you drive traffic to it. Yep, video marketing comes in here, too.Want to dominate organic search engine results for your niche?Just in case you need another reason to get in front of the camera...Google now indexes thewords you speak in YouTube videos (not just the Title, Description, and Tags). As a result, even anewbie can beat out seasoned marketers with good, relevant video content...and it doesnt hurtyour rankings that Google owns YouTube, either.Its time to get you in front of a cameraYou dont have to break the bank when beginning a video marketing campaign. Good videoresults are now possible with very inexpensive equipment. Its even possible to create simplevideos using an inexpensive webcam, as long as the sound is clean. Excellent web-quality videois easy to achieve with any number of palm-sized, HD cameras for under $200. For the moreexperienced marketer or for interview formats, you may wish to explore a three camera setup, butthats info for a follow-up article.5 Key Factors of Effective Video Content and PersonaBe Yourself - Video is a very personal experience, both for the viewer and the provider. Whenrecording the video, think of it as having a conversation with your viewer. Your goal is to connectwith the viewer as you would with an acquaintance at a social gathering. If youre putting on anact, you may fleece first time buyers, but youll fail to develop repeat customers, loyal followers,

and raving fans.Love and Hate - People love to buy, but they hate to be sold. Basic psychology drives people tofollow those whom they know, like and trust. Therefore, even when providing instructional contentor making a sales pitch, deliver it as if speaking with a friend. Without first fostering that allimportant connection, you become just another talking head with something to sell.Facts tell, stories sell - Deliver your message in the form of a story. Telling a story allows theviewer to relate the info to aspects of their own life, and increases their perception that youpossess insight into what they need. Verbal illustration works equally well with prospecting andmentoring.Lead with YOUR story - When marketing a business opportunity lead with YOU, not youropportunity. Yeah, that sounds counter intuitive, but remember, youre looking to build anorganization of leaders. True leaders will be successful in whichever opportunity they select. So,what sets your message apart from the masses is YOU! Leaders gravitate to other leaders. Thosewho desire to become a leader are looking for someone to show them the way. Do you see thatits NOT about your opportunity, its about YOU.Eliminate the competition - By using video and leading with your story, you distinguish yourself assomeone who is more interested in guiding others success, rather than just selling product,memberships, or distributor kits. Since your story is unique to you, the audience with whom it willresonate is just as unique. Other marketers following the same video model will appeal to aseparate audience, unique to them. In other words, by positioning yourself as the hook (not yourproduct), there is virtually no competition for your target market.The Time-Tested Video Marketing Content TemplateNow that you understand how video attracts a unique audience to each marketer, heres a three-part formula to help you develop your own promotional content.1) Intro - tell your story"Hi here, I used to be a ________, thats until I discovered _________."2)WIIFM - whats in it for me (the viewer)"In this video Im going to reveal to you the secrets to __(successfully doing this)__."3) Strong call to action"I would like to give you a special gift, to help you _(do something exciting)__ in 2010.Ive created _(# _ videos which you can access absolutely free.In addition, Im offering a XXminute, 1-on-1 business consultation to the first X people whorespond by _(date)__.

The Irresistible Call To ActionYou can offer any type of call to action and you can lose sleep over split-testing different buttoncolors and font types. However, one tried and true technique for increasing opt-in conversion ratesis offering an enticing give-away as a reward for the viewers action. Oh...but what to give away....The content template above leverages the Survey and Consultation model. Online surveys andbrief, 1-on-1 consultation position you as an authority. Another effective give-away marketingoption is the "Special Report."Video Marketing ContinuityWhen video is your marketing medium, viewers who opt into your marketing funnel haveestablished a personal connection with YOU. As they progress from one page to the next, it is ofutmost importance to maintain this connection. Keep your face on every page -- ideally you inanother video, even if its just a 20 second, "Hi and thank you" message. In the very least, includea good photo of yourself and a brief personal thank you or welcome message near the top ofyour landing page.Your goal is to generate interest with video, then lead the viewer to a page (your blog or otherlanding page) where you show up in a welcome video, to keep the conversation going. Thiscongruence is ultra important. When a viewer responds to your marketing video and follows asuggested link, then arrives on a page with no personality, their connection is lost, bait-and-switchsuspicions arise, and your effort is wasted.Subscribers to http://RobertBucci.com benefit from Roberts 20+ year history as a NetworkMarketing mentor, Seller-Financed Real Estate expert, and Wealth Building advisor.Discover Robert Buccis integrity-based "Lifestyle Marketing" approach to personal success on the"Who-is-Robert?" page of his blog.To request a free, 20 minute, 1-on-1 consultation about your business or marketing, complete this10 question survey: http://bit.ly/RBconsult1.Article Source:http://EzineArticles.com/?expert=Robert_Bucci

==== ====Video Marketing Is Your Next Pay Check. Free Training Siminar Instant Accesswww,youtubevideomarketing.org==== ====

You Tube Video Marketing

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