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ContaktUs.com

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  • 1. About us | Products | Services | Blog | FAQs | Contact Us Contact Us Interface Standardization (10 Slides)
  • 2. Case Study You want to visit Maruti Showroom in Gurgaon Traditional Experience Better EngagementAccessing addressStep 1 – Visit Maruti’s website - Asks my locationStep 2 – Navigate to ContactUs page - Suggest addresses sorted by distanceStep 3 – Navigate to the nearest addressUnderstanding address - Why transfer your visitor to 3rd party?Step 4 – Visit Google Maps website - Embed all the features inside ContactStep 5 – Search for the address Us page for better experience.Step 6 – Compute Directions, Distance & TimeStep 7 –Identify nearby locality and landmarks - Push details to mobile as SMS.On-the-Go accessStep 9 –Write on paper or type on mobile - Alternate Mobile interfaces –Step 10 – Carry the paper while travelling Call / SMS / GPRS / USSD etc. 2
  • 3. Internet Problem How does Maruti’s website personify me? If I push address from website to my mobile – Maruti gets access to my mobile number. Can we create more engagement features to capture more info about me by design?How does it ensure personalize engagement? Direction computations / address sorting based on visitor’s location gives them my geo-coordinates. Can we create more scenarios to personalize the experience for me from within ContactUs page? How to target me to ensure footfall? An automated call asking me whether I need directions can ensure wow factor and footfall both. Can we create more such targeting options to ensure higher customer discovery? 3
  • 4. Visitor Engagement Metrics Largest % visitors are leaving within 0-8 sec from landing page i.e. home page. Poor Interface Poor Engagement Strategy Poor Targeting / Re-Marketing 4 Click to refer: Visitor Behavior Research
  • 5. Study - 200 Websites globally (Across IT & Non-IT segment) Websites used for business purpose Lead Generation Customer Discovery Feedback / Support• 100% websites have Contact Us section / page.• 10% of traffic comes to Contact Us section.• 99% failed to engage visitors adequately• Contact Us visitor  Customer conversion – 0.3%• Lesser conversions  Lesser Revenues  Higher Marketing Expenses 5
  • 6. Solution ContactUs Management SystemContactus.com/CompanyName CompanyName.com/contact• Custom URL • Advanced Location Based Services• SEO Optimized + Mobile friendly • Advanced Address Management• Web-to-Mobile push • On-the-move Mobile Interface• Rich Engagement Objects - IVR / SMS / WAP • Feedback form • Platform to aggregate best solutions • Enquiry form • Email Management • RSS Feeds • Call Management • Social Media Buttons • Voicemail • Polls & Survey • LiveChat 6
  • 7. Business OpportunityMarket Size ComScore Data Total MarketUnique websites globally ~ 500 millionActive websites globally ~ 250 millionWebsites used for business purpose ~ 100 millionGrowth / annum ~ 8% ~ 8 millionRevenue Potential1% Market @ subscription of $10 montly, it’s $100 million opportunity. 7
  • 8. Business Model FREE Advertisements supported with limited functionalities PAID Charging the businesses for • Visitor Analytics • Advanced engine for behavioral targetingMost companies outsource web development. The solution can be packaged with • Development budgets • Annual Maintenance Contract (AMC) budgetsthrough web development companies. 8
  • 9. Distribution & Marketing Online Search + Banner Marketing Widget Platforms Development ToolsNetvibes, Widgetbox, Wibiya etc. Wordpress/ Joomla/ Drupal & builder tools Reseller Partners/Affiliates • Web Design/Development companies, • Developer communities, • B2B companies with online products & services, • Open source web platforms etc. 9
  • 10. Engagement is all about maximizing the value of your audience! Visitor conversion | Customer retention | Word-of-mouthName Current Education Exp. PassionsAkshay Gupta Sr. Developer B.Tech (CS), Jamia Univ 4 yrs. Product DevelopmentPiyush Gupta VP-Biz Dev (Eko) B.Tech (IT), Cochin Univ. 8 yrs. Product Design, UX

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