Get Online - Faringdon Business

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Get Online is workshop 1 of 3 to promote the benefits of adding social media to the marketing mix for Faringdon businesses.

An ideal marketing strategy includes an integrated approach which makes use of both traditional and digital opportunities. From the local connections made, businesses can build stronger community ties and can open the door to collaborative working!

Published in: Business, Technology
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Get Online - Faringdon Business

  1. 1. ©Get Online! What is Social Media all About? by Gail Gibson
  2. 2. Why are we here? *To encourage the social aspect of doing business to become the heart of the Faringdon business community *To forge stronger working relationships between Faringdon business owners
  3. 3. What do you know about social media?
  4. 4. Likes Dislikes Free Suspicious Keeping in touch Security Genuine Relationships Alienating Traffic driver Time Consuming Target niche demographic Annoying
  5. 5. * 140 characters * Current * 500+ million active users * 60% of companies use for business
  6. 6. * 1.1billion users * Current * 87% people ‘LIKE’ brands * 140+ characters
  7. 7. * 200 million users * Community/Collaboration * 11 million in UK * B2B * Online CV
  8. 8. * 15 minutes per site visit * 70% female audience * Community * Ideal for Images
  9. 9. * Fastest growth in 2013 * Connect/Collaborate/Community * Upload presentations, PDF’s, docs, video * Owned by LinkedIn
  10. 10. * 1 billion visits each month * 3rd most visited site * 2nd largest search engine * Current/Community
  11. 11. 50% of the world’s population is under 30. They are your future clients. They communicate on social media. Are you utilizing it to its fullest potential?
  12. 12. Pros Cons Wider audience Commercial Responsive/Direct Communication Time Management Brand YOU ROI Network/Connect Skill Growth Fear Caters for all Content Viral Reputation Gets Business Spam Learn – offer help/advice Strategy
  13. 13. 5 C’s of Social Media Connect Chat Current Community Collaborate
  14. 14. Recommended reading Seth Godin
  15. 15. Social Media Tips 1. Rule of Thirds 1/3 About YOU = Personal Profile 1/3 Free Stuff = Retweet/share/like/repost others’ news, status updates 1/3 Overt Sell = Create your Special Offers/Workshops/Courses/Events/News/Blog & eNewsletter schedule 2. Create a strong profile. Upload a professional image 3. Brand YOU – be mindful everytime you post, tweet, or Like that it matches your brand values 4. Choose 1 platform – learn, set up, connect, master 5. Chat & Build Relationships 6. Be Human 7. Offer Help & Advice
  16. 16. Get Online! Gail Gibson www.trueexpressions.co.uk gail@trueexpressions.co.uk @gailgibson @hciyu www.uk.linkedin.com/in/gailgibsontpl www.facebook.com/GailGibsonTPL www.facebook.com/HowColourfulIsYourUmbrella www.facebook.com/CanDoCoffeeClub www.gail26g.wordpress.com

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