Ncac beyond special events catapult your annual fund to new heights

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Ncac beyond special events catapult your annual fund to new heights

  1. 1. Beyond Special Events! New Annual Fundraising Strategies NCAC Executive Directors Retreat October 6, 2010<br />0<br />
  2. 2. 1<br />Beyond Special Events <br />
  3. 3. 2<br />OUT OF THE BOX STRATEGIES <br />
  4. 4. 3<br />For real money<br />
  5. 5. 4<br />The Recession<br />
  6. 6. 5<br />Light in the Tunnel<br />Only 8% plan to give less this year<br />Last year: 17.5%<br />-Cygnus Research<br />
  7. 7. 6<br />“3 out of 4 donors <br />say they could still be inspired to<br /> give more generously <br />this year.”<br />Cygnus 2010<br />Donor Survey<br />
  8. 8. 7<br />What’s it gonna take? <br />
  9. 9. What Do Today’s Donors Want? <br />8<br /><ul><li> Local cause
  10. 10. Results
  11. 11. Low FR Costs
  12. 12. Don’t ask too often</li></li></ul><li>9<br />Fundraising’s <br />Dirty Little Secret:<br />Donor <br />ATTRITION <br />
  13. 13. #1 Target Your Largest Donors Who Have Not Yet Given This YearAND JUST ASK!<br />And if those larger donors can’t give this year, call on them anyway and love them a lot. <br />10<br />
  14. 14. 11<br />#2 Make a plan! <br />It sets everything up in your favor.<br />
  15. 15. 12<br />#3 Plan a <br />SERIES<br />of Fundraising Appeals<br /><ul><li> Different media
  16. 16. All with the same message</li></li></ul><li>13<br />MULTI- CHANNEL<br />Fundraising <br />
  17. 17. 14<br />#4: Segment: <br />Customize Strategies for Different <br />Types of Donors<br />
  18. 18. The Mailing Campaign is the<br />FOUNDATION of Annual Fundraising <br />15<br />
  19. 19. 16<br />#5 Kick Off Your Annual Campaign With a Thankathon<br />
  20. 20. 17<br />Direct Mail Appeals <br />
  21. 21. 18<br />The Most Important Word in your letter <br />
  22. 22. #6 Put Your Solicitation Right Up Front in the Letter<br />
  23. 23. Add Credibility to Your Appeal<br />Track record . . . TransparencyList your board membersPost your 990 Professional looking web siteEndorsementsLongevity <br />
  24. 24. Your Message:<br />clear <br />concise compelling<br />21<br />
  25. 25. 22<br />How Nonprofits <br />Present Their Case<br />(all about us) <br />
  26. 26. 23<br />Don’t Muddle <br />Your Message <br />
  27. 27. #7 Follow Up the Appeal Letter with A Phone Call <br />
  28. 28. 25<br />What have I left out? <br />
  29. 29. 26<br />Face to Face Asks<br />
  30. 30. Face to Face Asks <br />27<br />
  31. 31. #8Include Face-to-Face Asks in Your Year-End Strategy<br /><ul><li>Identify 50-100 donors and visit them personally.
  32. 32. If not 50, then do 40 or 30.
  33. 33. Enlist volunteers.</li></ul>JUST ASK! <br />28<br />
  34. 34. 29<br />Free Audio Download: <br />Asking for Gifts: <br />How to<br />Never, Ever Get Turned Down<br />www.gailperry.com<br />
  35. 35. 30<br />Your Web Site: <br />8 Seconds to Score<br />
  36. 36. 31<br />
  37. 37. 32<br />Don’t make your web site confusing<br />
  38. 38. 33<br />Don’t make your web site a hopeless maze.<br />
  39. 39. #9 Tell a story with an emotional hook<br />34<br />
  40. 40. 35<br />We’ve Reached the Tipping Point<br />51% <br />plan to give online<br />
  41. 41. 36<br />One out of three donors over 65 <br />will make at least one gift on line <br />this year<br />
  42. 42. 37<br />Where is Your Call To Action? <br />
  43. 43. 38<br />From: Cross Currents Chamber Music Arts Festival<br />Date: June 24, 2010 10:45:26 AM EDT<br />To: gp@gailperry.com<br />Subject: Not your rich uncle's gala<br /> <br />One Romantic Gala You Won't Want to Miss<br />Cross Currents Festival Gala<br />The perfect end to your July 4th weekend.<br />Dear Gail,<br />This Fourth of July weekend, come back from the beach on Monday, the 5th a few hours early. Hire a sitter and tuck the kids into bed. Dress up and get ready to enjoy one of the most romantic events of the season, watching the sun set from the 15th floor of the beautiful new CAPTRUST Tower at North Hills. Enjoy a cool glass of wine, some tasty hors d'oeuvres, and the musical magic of the Brussels Chamber Orchestra. Then, dance the night away to the bossa nova sway of the Pierre Anckaert Jazz Quintet and the Hot Atlanta sound of the Will Scruggs Jazz Fellowship.<br />
  44. 44. 39<br />Not Your Rich Uncle's Fundraiser<br />Fundraisers are usually stuffy. This one is not. They always raise money for a good cause, but generally cost more than most people can afford. <br />Our good cause is building a world class music festival in Raleigh and Cary, anchored by the Brussels Chamber Orchestra and featuring international soloists, members of the NC Symphony, the Mallarme Chamber Players and a host of other chamber musicians, like jazz artists.<br />The Cross Currents Festival not only believes in pushing the boundaries of classical chamber music but in opening doors to new ideas and new places where music can and should be enjoyed. That's why we've taken our Gala to the 15th floor of the CAPTRUST Tower. We think you'll not only love the music, but you'll also enjoy the view.<br /> <br />
  45. 45. onor<br />E-Solicitations <br />
  46. 46. 41<br />Gotta Love That Technology! <br />
  47. 47. 42<br />
  48. 48. 43<br />#10 Call Your Donors and <br />Say Thank You!<br />
  49. 49. Successful Fundraising in a Tough Economy<br />“Persistence is key <br />especially when budgets are tight”<br />-NC Congressman Bob Etheridge <br />upon giving one of my clients a check for $1 million<br />44<br />
  50. 50. October 28 Webinar: <br />Secrets to “Managing Up” – How to Gently Inspire, Lead and Train your Board and CEO<br />to Do What You Need Them To Do<br />Free Audio Download: <br />Asking for Gifts, How to Never Ever Get Turned Down<br />www.gailperry.com<br />Sign Up for Gail’s NEWSLETTER <br />www.gailperry.com<br />LinkedIn, Facebook and Twitter <br />45<br />

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