Austin afp f ire up your board for friendmaking 3 steps

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  • Strategies for right now
  • Austin afp f ire up your board for friendmaking 3 steps

    1. 1. Fired Up Fundraising: Turn Your Board’s Passion into Action! AFP AUSTIN October 20, 2010
    2. 2. Our Agenda <ul><li>How to get your board fired-up </li></ul><ul><li>What Fired-Up Fundraising is really all about </li></ul><ul><li>How to get major donors on your bandwagon </li></ul>
    3. 3. The Situation Between Boards and Staff . . .
    4. 4. Mass Confusion
    5. 5. Who’s supposed to do what? Who’s supposed to do what?
    6. 6. The Myth of Board Members and Fundraising The Myth of Board Members and Fundraising
    7. 7. Mention the F-Word . . .
    8. 8.
    9. 9. Most Board Members’ Definition of Fundraising
    10. 10. They Think Fundraising = Cold Calls
    11. 11. Board Members Think Fundraising = Rejection
    12. 12. The Fired-Up System
    13. 13. Step One: Fire Up Your Board
    14. 14. Board Members Need To Connect with Their Passion
    15. 15. #1 Why Do You Care About Your Organization?
    16. 16. <ul><li>“ Gail, I am putting some of your ideas into action…. </li></ul><ul><li>At our last Trustee meeting, I asked, “ What legacy do you want to leave from serving on this board?” </li></ul><ul><li>Well, you would have thought I had opened the flood gates . One man told us about his cousin in hospice . . . and how we helped his family through that terrible time. </li></ul><ul><li>This turned out to be the best meeting we've had so far on with this group in the last 3 years! </li></ul><ul><li>This is a wonderful and satisfying change for the better.” </li></ul><ul><li>Laurie Taylor, Lower Cape Fear Hospice Foundation </li></ul>Great Results!
    17. 17. SNEEZE (the viral message) wherever you go!
    18. 18. A Deep Discussion A Deep Discussion
    19. 19. <ul><li>#2 What are we raising money for? </li></ul>
    20. 20. #3 Mission Moments: Give Board Members a Direct Personal Experience
    21. 21. A Word About Nonprofit BOARDS
    22. 22. Is This Your Board?
    23. 23. Is This Your Board? Is This Your Board? Is This Your Board?
    24. 24. High Level People Doing Low Level Work?
    25. 25. Is This Your Board? Is This Your Board? Is This Your Board? Is This Your Board? Boring Meetings = A Bored Board
    26. 26. #4 Liven Up Your Board Meetings NOT Business As Usual
    27. 27. A Board Member Deserves a TERRIFIC Experience!
    28. 28. #5 Give Them Social Time #5 Give Them Social Time
    29. 29. A Fired-Up Board: #1 Personal story #2 What are we raising $ for? #3 Mission moments #4 Interesting meetings #5 Social time
    30. 30. Step 2 - Re-Define Fundraising
    31. 31. Fundraising is a Cycle THANK THANK THANK AGAIN CULTIVATE AND INVOLVE ASK FOR SUPPORT IDENTIFY PROSPECTS
    32. 32. Time and Energy Spent in Each Part of the Fundraising Cycle
    33. 33. 6 HAPPY PRINCIPLES Re-Define “Fundraising:” Fired Up Fundraising
    34. 34. A Revolutionary Idea
    35. 35. We’d rather have FRIENDS than donors!
    36. 36. What will Friends Do For You?
    37. 37. When the Going Gets Tough, Where Will Your Friends Be?
    38. 38. 1. Make FRIENDS First Friends are more important to your cause than donors.
    39. 39. After their gift, do your donors fall into the “Donor Abyss?”
    40. 40. Make friends out of your donors And encourage them to stick around
    41. 41. Create a VIP Friends List <ul><li>Who are the 10 most important people who could catapult your organization? </li></ul>
    42. 42. <ul><li>2. Change the world with your energy! </li></ul>
    43. 43. 3. Inspire with VISION <ul><li>“ Wouldn’t it be wonderful if . . . </li></ul>
    44. 44. 4. Spread Optimism and Abundance Around
    45. 45. 5. Ask for ADVICE <ul><li>If you want money , </li></ul><ul><li>ask for advice. </li></ul><ul><li>If you want advice , </li></ul><ul><li>ask for money. </li></ul>
    46. 46. Advice Visits <ul><li>“ I've been having a great time contacting various business leaders asking for their coaching/opinion on making the Grand Canyon Chapter of the Red Cross a success. </li></ul><ul><li>I briefly outline the reasons I serve on the board, what the Red Cross does in our community, and ask what successful practices they have seen on other charitable boards. </li></ul><ul><li>The response is great . They are interested in the Red Cross and want to have on-going dialogue! It's about relationships...... Thanks again, Gail </li></ul><ul><li>Karen Mildenhall, Chair-Elect Phoenix Red Cross </li></ul>
    47. 47. 6. Invite FEEDBACK <ul><li>“ What are YOUR </li></ul><ul><li>impressions?” </li></ul>
    48. 48. Thank You Calls to Donors <ul><li>The next solicitation, those called gave 39% more . </li></ul><ul><li>After 14 months, those called were giving 42% more. </li></ul><ul><li>Donor Centered Fundraising , </li></ul><ul><li>Penelope Burk </li></ul><ul><li>One out of 10 gifts, board members made thank you calls 24 hours after receiving the gift. </li></ul>
    49. 49. <ul><li>Make friends first </li></ul><ul><li>Share your energy </li></ul><ul><li>Inspire with vision </li></ul><ul><li>Optimism and abundance </li></ul><ul><li>Ask for advice </li></ul><ul><li>Invite feedback </li></ul>Fired-Up Fundraising
    50. 50. <ul><li>Next Webinar: </li></ul><ul><li>October 28: Secrets to “Managing Up” – How to Gently Inspire, Lead and Train your Board </li></ul><ul><li>To Do What You Need Them To Do </li></ul><ul><li>Sign Up for Gail’s NEWSLETTER </li></ul><ul><li>www.gailperry.com </li></ul><ul><li>LinkedIn, Facebook and Twitter </li></ul>

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