Big organizations have a reputation as stifling and lonely places where design careers sputter. The structure required to become successful on a large scale traditionally left little room for creative exploration. These places are awakening to the value of design. They are looking to designers to transform their cubicled caverns into design led enterprises. Changing culture is hard, especially when you bring people who think differently together. But we already have the skills to get this done. Using the same user centered tactics that we use to design products and services, designers are creating change. Gail will show how to extend design thinking, empathy, and collaboration to thrive as a designer and be a happy part of something big.

1. Designer in
the Machine
Gail Swanson | @practicallyUX

3. Welcome

4. Design defence

5. Design for the
user

6. Beyond persuasion

7. Design is change

8. Human centered change

9. Pre-contemptation

10. Contemplation

11. Preparation

12. –Scott Berkun
“Ideas are made of
other ideas.”

13. Work
Differently

14. Build upon the
work of others

15. Self organize

16. Best practices are
a fallacy

17. An inclusive process
yields better design

18. Let go

19. Work with others

20. Enable non-
designers

21. Talk about
risk

22. Spark
divergence

23. Appreciate
progress

24. Spend time with jerks

25. The work to create the
design is as valuable
as the design itself

26. Be a part of it

27. Thank you
@practicallyUX
Gail Swanson