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10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices
10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices
10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices
10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices
10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices
10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices
10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices
10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices
10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices
10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices
10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices
10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices
10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices
10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices
10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices
10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices
10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices
10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices
10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices
10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices
10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices
10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices
10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices
10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices
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10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices

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People use mobile devices for surprisingly complex tasks. Their constant presence trumps the extra time it may take to manipulate the small screen with clumsy fingers. So how do we deliver a simple …

People use mobile devices for surprisingly complex tasks. Their constant presence trumps the extra time it may take to manipulate the small screen with clumsy fingers. So how do we deliver a simple mobile experience while delivering the breadth of functionality that users and stakeholders want to cram into these tiny containers?

Gail will shows you how to apply essential design concepts like progressive disclosure, complexity masking, and linear pathways to create the perception of simplicity for your users. Broaden your strategies for getting all those features that your stakeholders ask for with a design simple enough for your dad to understand.

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  • 1. ©Gail Swanson @practicallyux©Gail Swanson @practicallyux 10lbs of Features in a 5lb App TIPS ON CREATING SIMPLE YET ROBUST EXPERIENCES FOR MOBILE DEVICES BY GAIL SWANSON
  • 2. ©Gail Swanson @practicallyux How do you get IT ALL in THERE? Jim Vtoons https://www.blogger.com/profile/08669404778501007889
  • 3. ©Gail Swanson @practicallyux COMPONENTS OF EXPERIENCE brand context interaction
  • 4. ©Gail Swanson @practicallyux It starts with DESIGN STRATEGY …now more fun and effective!
  • 5. ©Gail Swanson @practicallyux COMPLEXITY EFFORT PERCEPTION reduce minimize craft TECHNIQUES
  • 6. ©Gail Swanson @practicallyux 1 reduce COMPLEXITY
  • 7. ©Gail Swanson @practicallyux©Gail Swanson @practicallyux ruthless prioritization ©Gail Swanson @practicallyux
  • 8. ©Gail Swanson @practicallyux©Gail Swanson @practicallyux What do they need? ©Gail Swanson @practicallyux
  • 9. ©Gail Swanson @practicallyux©Gail Swanson @practicallyux mental model ©Gail Swanson @practicallyux
  • 10. ©Gail Swanson @practicallyux©Gail Swanson @practicallyux feedback loops ©Gail Swanson @practicallyux
  • 11. ©Gail Swanson @practicallyux 2 reduce EFFORT
  • 12. ©Gail Swanson @practicallyux©Gail Swanson @practicallyux flow ©Gail Swanson @practicallyux
  • 13. ©Gail Swanson @practicallyux©Gail Swanson @practicallyux disclosure ©Gail Swanson @practicallyux
  • 14. ©Gail Swanson @practicallyux©Gail Swanson @practicallyux layering ©Gail Swanson @practicallyux
  • 15. ©Gail Swanson @practicallyux©Gail Swanson @practicallyux structured choice ©Gail Swanson @practicallyux
  • 16. ©Gail Swanson @practicallyux 3 craft PERCEPTION
  • 17. ©Gail Swanson @practicallyux GESTALT principles Max Wertheimer, Wolfgang Kohler, Kurt Koffka, Kurt Lewin
  • 18. ©Gail Swanson @practicallyux©Gail Swanson @practicallyux closure continuation ©Gail Swanson @practicallyux
  • 19. ©Gail Swanson @practicallyux©Gail Swanson @practicallyux common fate ©Gail Swanson @practicallyux
  • 20. ©Gail Swanson @practicallyux©Gail Swanson @practicallyux proximity & similarity ©Gail Swanson @practicallyux
  • 21. ©Gail Swanson @practicallyux©Gail Swanson @practicallyux reduce interface noise ©Gail Swanson @practicallyux
  • 22. ©Gail Swanson @practicallyux©Gail Swanson @practicallyux aesthetics ©Gail Swanson @practicallyux
  • 23. ©Gail Swanson @practicallyux©Gail Swanson @practicallyux reduce COMPLEXITY minimize EFFORT craft PERCEPTION ©Gail Swanson @practicallyux
  • 24. ©Gail Swanson @practicallyux thank you Gail Swanson Associate Director, UX MANIFEST DIGITAL @practicallyUX www.practicallyUX.com

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