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UX Of Search - London IA Redux
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UX Of Search - London IA Redux






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UX Of Search - London IA Redux UX Of Search - London IA Redux Presentation Transcript

  • The UX of Search London IA in a Pub October 14th, 2009 Stuart Cruickshank gaijinstu@gmail.com @gaijinstu
  • What I have learned about search... Pagination sucks
  • It’s everywhere! Google Bing Amazon Ask Yahoo! Flickr Yahoo! search pagination design pattern View slide
  • Problems with pagination Disjointed experience (Scroll, click...wait...scroll, click...wait...) “Which page was that result on?!” Accessibility issues Clicking small arrows/numbers Screenreader must re-read text at start of the page View slide
  • My first stop on Google
  • Is it really a problem? Organic Ranking Visibility (Percentage of participants looking at a listing in this location) Rank 1    100% Rank 2    100% Rank 3    100% Rank 4    85% Rank 5    60% Rank 6    50% Rank 7    50% Rank 8    30% Rank 9    30% Rank 10 20% Source: prweb.com
  • How can we improve this experience?
  • 1. Better results Improved algorithms Immediate filtering of results Autosuggest Faceted search Reductive search Google Experimental : Preferred sites
  • 2. Better search interface “Endless scrolling”
  • Visual browsing tools CoolIris
  • Visual browsing tools Viewzi
  • Visual browsing tools Google Fast Flip
  • Visual browsing Apple
  • Can you imagine... + Endless scrolling + Highlighted preferred sites + CoolIris-style image searching
  • What I have learned about search... Folksonomies suck (Sometimes)
  • Flickr
  • Flickr
  • Flickr Search interface: yes! Search results: no!
  • Getty Images Catalyst
  • What’s the lesson? Unguided folksonomies are dangerous
  • What I have learned about search... Folksonomies rock (Sometimes)
  • Delicious - A guided folksonomy
  • Delicious A user generated search engine?
  • The flaw in my theory... Order by no. of times bookmarked?!
  • Google to the rescue
  • What’s the lesson? Guided folksonomies are beautiful (potentially)
  • How do we improve search experience? Improved algorithms User generated suggestions e.g. Delicious Improved interfaces e.g. CoolIris
  • Thanks!