Gai 2013 q3_seminar_20130826_03
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  • GAP between User and IT , IT busy, user busy, IT lacks of BI knowledge and BI project management, user lacks of knowledge on BI platform and technical termsGAI – fill the GAP of BI and

Transcript

  • 1. Copyright © 2013 G A InfoMart Limited. All rights Reserved Big Data
  • 2. Copyright © 2013 G A InfoMart Limited. All rights Reserved Agenda Topic Time Period By Introduction 2:15pm to 2:30pm 15 mins Gary How to leverage Social Media to create noise 2:30pm to 3:00pm 30 mins Jeffrey Analyze Social Media 3:00pm to 3:20pm 20 mins Simon Break 3:20pm to 3:40pm 20 mins Defrost key drivers, forecast, and monitor the performance 3:40pm to 4:40pm 60 mins Simon What service we can provide 4:40pm to 5:00pm 20 mins William Q&A 5:00pm to 5:30pm 30 mins
  • 3. Copyright © 2013 G A InfoMart Limited. All rights Reserved What Happen Today • Every Single Minute • Every Day – 2,500,000,000 GB Data Generated – 39,062,500 x 64GB iPad To Store – 367km ~ 912 IFC tall 684,478 Posts 100,000 Threads 347 Blogs Posts 100 Hours Video Uploaded 694,445 Google Search204,166,000 Email Sent
  • 4. Copyright © 2013 G A InfoMart Limited. All rights Reserved Data DATA INFORMATION OPPORTUNITY
  • 5. Copyright © 2013 G A InfoMart Limited. All rights Reserved Social Media Blogs News Facebook Twister Data Type ExternalInternal Unknown Known ROI, Performance, Year on Year comparison, Budget vs Actual, etc Hidden Relationship
  • 6. Copyright © 2013 G A InfoMart Limited. All rights Reserved Social Media Blogs News Facebook Twister Data Type ExternalInternal Unknown Known ROI, Performance, Year on Year comparison, Budget vs Actual, etc Hidden Relationship Problem • Big data is so large and complex • Difficult to process with the database management tools • Data mining requires trained analytics professionals • Take long time for the analysis • High investment
  • 7. Copyright © 2013 G A InfoMart Limited. All rights Reserved Social Media Blogs News Facebook Twister Data Type ExternalInternal Unknown Known ROI, Performance, Year on Year comparison, Budget vs Actual, etc Hidden Relationship BI SPSS Catalyst SMA
  • 8. Copyright © 2013 G A InfoMart Limited. All rights Reserved BI Benefit • Visualization of key index and opportunities at the earliest • Stay Connected and Informed about your Business Anytime, Anywhere • Turn the insight into action • Proactively detect abnormal status for timely action • Provide Multi-dimensional, Holistic view in a single Platform of Enterprise • Effective and Clear Communication and Monitoring of Strategy at Strategic, Tactical and Operational Levels in a single view of truth • Transform Employees into Self-serving Knowledge Workers
  • 9. Copyright © 2013 G A InfoMart Limited. All rights Reserved SPSS Catalyst Benefit • Addresses analytics challenges of big data • Provides results as a starting point for deeper analysis • Automates discovery and helps identify key drivers • Interactive visuals and plain language • Accelerate predictive analytics • Benefits different types of users, including departmental experts, line of business managers and analytics professionals • Uses the power of IBM SPSS Analytic Server to enable access and the ability to work with data in Hadoop distributions
  • 10. Copyright © 2013 G A InfoMart Limited. All rights Reserved SPSS Catalyst Example • Basket Analysis • Identify Target Group for Marketing • Customer Buying Behavior • Retain Customer Loyalty • Credit Risk Analyst in Banking Industry • Claim Rate in Insurance Business • etc
  • 11. Copyright © 2013 G A InfoMart Limited. All rights Reserved Social Media Benefit • Influence and intimacy • Scale and speed • Lower costs
  • 12. Copyright © 2013 G A InfoMart Limited. All rights Reserved Social Media - How • Too much information, how to retrieve and analyze? • IBM Social Media Analytic Solution – Capture consumer data from social media to understand attitudes, opinions, trends and manage online reputation – Predict customer behavior and improve customer satisfaction by recommending next best actions – Identify the primary influencers within specific social network channels – Create customized campaigns and promotions that resonate with social media participants
  • 13. Copyright © 2013 G A InfoMart Limited. All rights Reserved SMA Example • Evaluate effectiveness of marketing campaign • Market analysis for new products • Speedy crisis management • Industrial trend analysis • Supplier, competitor analysis
  • 14. Copyright © 2013 G A InfoMart Limited. All rights Reserved Next Session
  • 15. Copyright © 2013 G A InfoMart Limited. All rights Reserved Right informa tion Right time Right person Right decision Why BI?
  • 16. Copyright © 2013 G A InfoMart Limited. All rights Reserved Failure Case Sharing • Client 1 – – 50 users – HKD5 millions investment – BI, ETL, Enterprise level DBMS, Top grade server deployed • What’s fail – The platform did not handle some critical external data source, so the user doesn’t like it – Old user use old way to get information, new user doesn’t know the BI platform – Can’t hire right person to maintenance the system
  • 17. Copyright © 2013 G A InfoMart Limited. All rights Reserved Failure Case Sharing • Client 2 – – 100 users – HKD1 millions investment – BI, ETL, DBMS • What’s fail – Take 1 hour to retrieve 1 single report – User need to join reports in Excel – ERP was not updated, some of latest grouping is not available, so its not available to BI too – IT built the BI based on their knowledge
  • 18. Copyright © 2013 G A InfoMart Limited. All rights Reserved Top 10 reason to forget BI Absence of budget data source, forget it Slow Performance, forget it SAP data dictionary is unbreakable, forget it No key between HR system and ERP system, forget it Huge investment of BI, forget it No way to hire right person to maintain DW and BI, forget it No Business Analyst in the company, forget it Excel can do anything, forget it Required product group is not in system, forget it ERP system is top priority of IT, will start BI later
  • 19. Copyright © 2013 G A InfoMart Limited. All rights Reserved GAP to be filled • IT – BI is not prioritized • Business analyst – inappropriate tool • Operation – Require a lot of detail report within their department • User – Need accurate information to know what’s happening and make right decision
  • 20. Copyright © 2013 G A InfoMart Limited. All rights Reserved For those BI lover but considering pricing and technical barrier......GAI is offering Business Intelligence as a Service
  • 21. Copyright © 2013 G A InfoMart Limited. All rights Reserved GAI Services BI SPSS Catalyst Social Media Analytic Platform (Hardware & Software) • BI Server • DW Server • Analytic Server • Not Required Need Analysis • Identify Data Source • Identify Data Source • What is the target • Identify input • Identify Query, Types, Concepts, Hotword Build • Data Preparation (ETL) • Build Data Warehouse • Build Model • Build Report • Data Preparation (ETL) • Not Required Result Analysis + Subscript Report • Regular report generated • Analyze the supporting of the result • Prepare regular report • Not Required
  • 22. Copyright © 2013 G A InfoMart Limited. All rights Reserved BI delivery
  • 23. Copyright © 2013 G A InfoMart Limited. All rights Reserved All about DELIVERY • Schedule – regular operation reporting • Trigger – System monitored KPI and Threshold • Email – right time to right person • Dashboard – single view to critical message • Monthly management report meeting
  • 24. Copyright © 2013 G A InfoMart Limited. All rights Reserved Why BIAS • Focus on required information and analysis instead of resolving technical problem • High ROI • GAI provides critical business information reporting • GAI provides technical knowledge
  • 25. Copyright © 2013 G A InfoMart Limited. All rights Reserved GAI BIAS Source data Storage DB or Cube Reporting GAI BI Server
  • 26. Copyright © 2013 G A InfoMart Limited. All rights Reserved Our Service Service Frequency Remarks Define KPI, Threshold and information to be monitored Data preparation User define To define data to be poured into DW Data ETL User define Transform into appropriate format Report generation User define KPI generation Monthly Dashboard generation Monthly Data analysis Monthly KPI, exception monitoring Monthly KPI, Exception, Key driver Platform management Daily Technical Support On Request
  • 27. Copyright © 2013 G A InfoMart Limited. All rights Reserved Success Case Sharing • TVB – 100 users – HKD4 millions investment – BI, ETL, DBMS • Why Success – Their General Manager said, – Heavily rely on the platform to perform business analysis – All analyst using same information source – Half daily correct information provided to all related parties – GAI as BI partner
  • 28. Copyright © 2013 G A InfoMart Limited. All rights Reserved Success Case Sharing • GP – 40 users – HKD3 millions investment – BI, ETL, DBMS • Why Success – Their COO said, – Great decision made in 2011 by leveraging BI system, – BI Competence Center is setup, – Management dashboard create the center of management perception of company, – GAI as BI partner
  • 29. Copyright © 2013 G A InfoMart Limited. All rights Reserved GAI + You = Loving BI BB
  • 30. Copyright © 2013 G A InfoMart Limited. All rights Reserved Reminder • Visit us on www.gainfomart.com • Search and like us on www.facebook.com/gainfomart, or search “gainfomart” on Facebook • GAI YouTube channel release soon