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Getting Started, Getting Better: Improving social media via web analytics
 

Getting Started, Getting Better: Improving social media via web analytics

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This presentation was devleoped for an hour long presentation at REtechSouth 2010.

This presentation was devleoped for an hour long presentation at REtechSouth 2010.

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    Getting Started, Getting Better: Improving social media via web analytics Getting Started, Getting Better: Improving social media via web analytics Presentation Transcript

    • REtechSouth March 25, 2010 Getting Started Getting Better: Improving Your Social Media Via Web Analytics Gahlord Dewald gahlord@thoughtfaucet.com twitter.com/gahlord meetwith.me/thoughtfaucet linkedin.com/in/thoughtfaucet
    • Industry function | Mastery | Tool use [?]
    • You can develop a clear approach for aligning your social media plan with your business goals. [?]
    • Some Theory Stuff Some Applications of Theory Some Q + A [?]
    • I like to measure things because it helps me discover more about how things work. [?]
    • Some people like to measure things because it lets them know if something they already did worked or if it didn’t work. (ROI) [?]
    • Some people like to measure things so they can make better decisions about the future.
    • “Accountability” gets brought up a lot when people talk about measuring things. [?]
    • Here’s one of my favorite models. Jonathan Boyd’s OODA Loop: Observe Orient Decide Act [?]
    • Where’s the “consumer” in all of this? Another model: Reach Acquisition Conversion (Satisfaction) [?]
    • Social media disrupts our traditional RAC(S) funnel. [?]
    • We’re a little less linear now. You can get a “conversion” without even trying to “reach.” You can generate “satisfaction” without ever “converting.” [?]
    • We can work to achieve business objectives in a non-linear way. Awesome! [?]
    • Culture of accountability OODA Loop RAC(S) The funnel got all non-linear on us [?]
    • Observe: Reach Size of social media “channel” Number of followers you have [?]
    • Orient: Reach Opportunity for growth? *Tip: Advertising as research. [?]
    • Observe: Acquisition Landing on your site Following your links (Campaign Tagging) [?]
    • Orient: Acquisition Reach vs Acquire ratio by topic, by time, by channel ... *Tip: Is your audience awake? [?]
    • Observe: Conversion Direct messages Contact form submission Live events and meetups [?]
    • Orient: Conversion by channel, by season, by topic, by quality ... *Tip: A spreadsheet is helpful. [?]
    • Observe: Satisfaction Survey Reputation management Individual influence [?]
    • Orient: Satisfaction by channel, by action, by use, by human ... *Tip: Learn to identify influence. [?]
    • You can develop a clear approach for aligning your social media plan with your business goals. [?]
    • Thanks! Hope you liked it. Questions?