Convergence

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Transcript

  • 1. ConvergenceGahlord Dewald Thoughtfaucet is a strategic consultancyPresident/Janitor based in Burlington, Vermont
  • 2. Convergence is a fairy tale (told by those who miss the good old days)
  • 3. Elements ofConvergence• Capabilities of technology• People doing stuff• Narrative and storytelling
  • 4. Technology: are there less devices and channels than a year go? 10 years ago?
  • 5. Are people all doing the same thing now? Have our activities converged?
  • 6. Do we consume fewer types of stories? Is there a story-format convergence?
  • 7. Dispersal• Technology overlap• More competition for our time• Emergent story formats
  • 8. Real estate:Technology dispersal• Identify what features and functions are actually valuable.• Learn to tie features to revenue generation.A process and mindset of cullingis helpful.
  • 9. Real estate:Dispersal of attention• Learn where attention is being focused.• Lead, curate or get out of the way.An inquisitive and observantmindset is helpful.
  • 10. Real estate:Dispersal of story• Non-linear story• Fractured story• Social story• Locative story• Traditional storyA tinkering mindset and anarrative mindset are helpful.
  • 11. Just because its in a blender, doesnt mean its converging.
  • 12. If we want to learn, it is our obligation to play—Forrest MahopThanks!Questions?Gahlord Dewald ::: gahlord@thoughtfaucet.com ::: @gahlord ::: LinkedInhttp:// thoughtfaucet.com ::: Inman Column ::: PlanCast