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9 Things About Web Analytics for Realtors

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A presentation for the Realtor.com national conference call. …

A presentation for the Realtor.com national conference call.

Discusses key concepts in web measurement and three useful reports/techniques for improving business.

Published in: Real Estate, Technology, Business
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  • 1. Nine things about web analytics for real estate Gahlord Dewald www.thoughtfaucet.com #REConf @gahlord
  • 2. Web analytics for looking over your shoulder 2.
  • 3. Web analytics for moving forward 3.
  • 4. Web analytics for listening and discovery 4.
  • 5. Reach Acquisition Conversion (Satisfaction) 5.
  • 6. Reach: Campaign Tagging http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578 6.
  • 7. Acquisition: Bounce Rate 7.
  • 8. Conversion: Funnel Analysis 8.
  • 9. Even Better: Qualitative Data 9.
  • 10. Focus on things within your control 10.
  • 11. Thank you! Gahlord Dewald www.thoughtfaucet.com twitter.com/gahlord https://rypple.com/gahlord/helpful2 11.

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