Mobile vision - Conference at Comeos 4/10/2011
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Mobile vision - Conference at Comeos 4/10/2011

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This presentation was given on the 4th of October at Comeos, the Belgian federation for Retail and Services....

This presentation was given on the 4th of October at Comeos, the Belgian federation for Retail and Services.

It describes Mobilosoft's vision on how to simply start with mobile Marketing: we believe a Mobile Site is the first thing retailers have to do!

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Mobile vision - Conference at Comeos 4/10/2011 Presentation Transcript

  • 1. A mobile vision for theRetail Industry
  • 2. Agenda 1. What is mCommerce 2. On the Go 3. How to start ? 4. Mobilosoft
  • 3. 50 %penetration in Belgium by end 2011.
  • 4. VS
  • 5. mCommerce: is selling via a smartphone
  • 6. mobile sales in % of e-Commerce revenues 7Foreseen 6 annual 5 growth 4 3 2 1 40% 0 2011 2016
  • 7. 79% of smartphone owners have used it to help with shopping* +500% To find a Retailer 54% Mobile To compare prices 49% Search Q2 2011* To get promotions 48% To get product info 44%*Data extracted from a US Google report - Aug 2011
  • 8. mCommerce « is when consumers use their mobile phones in a Retail context »
  • 9. Agenda 1. What is mCommerce 2.On the Go 3. How to start ? 4. Mobilosoft
  • 10. Out of 100 smartphone users: Use it while discussing 13 Use it while eating 48 Use it on the Go 87 Use it at home 93 Bathroom 39 TV 33 Sex 5*Data extracted from a US Google report - Aug 2011
  • 11. Mobile advertising works 82% of smartphone users Increase in average CTR when notice adds separate mobile add campaigns Take action 51% 49% 11,5% Don’t react Purchase 49% Tapp on the Add 42% Visit Website 35%*Data extracted from a US Google report - Aug 2011
  • 12. Mobile search for local information 95% of users search for local information 88% of local information seeker 27% 37% take actions within a day 11,5% 1 in 3 mobile search is local ! 36% Call visit Purchase*Data extracted from a US Google report - Aug 2011
  • 13. Mobile shoppers buy ! 74% of US smartphone shoppers made a purchase Via the Mobile 35% 70% use their smartphone On-line 59% in the stores 11,5% In the shops 76% Barcode scanning increased by 1600% in 2010*Data from trendwatching Sep 2011
  • 14. But they encounter issues
  • 15. « Within the last 12 months have you encountered a problem when accessing a website from your mobile phone ? » To slow 73% Crash / error 51%40% yes Format difficult tu read / Use 48% No 60% Mobile site didn’t function 45% Mobile website not available 38%
  • 16. « When viewing a website on your mobile phone, how long are you willing to wait for the website to load before giving up and exit the page ? » < 1 sec 4% 1-5 sec 16% 50% expect it in less than 10 seconds 6-10 sec 30%11-15 sec 16% Avg speed on a pc: 6 sec16-20 sec 15% (AGBeat) > 20 sec 20% Avg speed of a mCommerce site: 9,08 sec (Internet Retailer)
  • 17. Agenda 1. What is mCommerce 2. On the Go 3.How to start ? 4. Mobilosoft
  • 18. 1 - You need a simple website forsmartphone
  • 19. Unique
  • 20. Customer centric Info on Promotion/ your productcompany info Social Shop mediafinder sharing
  • 21. 2 - That is at the center of your mobilemarketing initiatives
  • 22. Search engines 3 results
  • 23. SEA 2 results
  • 24. QR codes
  • 25. SMS
  • 26. Agenda 1. What is mCommerce 2. On the Go 3. How to start ? 4.Mobilosoft
  • 27. Mobilosoft allows retail chains toeasily create a smartphone site.
  • 28. A platform that helps RetailersBuild their mobile site on their own - + Mobilosoft.com +Mobile Web App Canvas Web Configurator Retailer Its easy ! Create your App Any question ? In 5 steps, your App will be created - Visit the FAQ and posted in the Web. - Visit our demos - Ask us your questions Simply follow the flow: Step 1: Step 2: Step 3: Step 4: Step 5: Define the Create the Encode the Preview Publish name structure content Encode the content: Define the content for each of your modules. About Title Mountain Bike Details Mountain Bike with t wo Shops wheels and brakes Price 435€ Highlight Image OK Cancel
  • 29. At a decent price Pay according to the size of your distribution network
  • 30. Contact us:ga@mobilosoft.comPhone: +32 (0)483/02.77.32www.mobilosoft.com