Online Technology & Social Media August 7, 2009 National Women’s Political Caucus Christina Gagnier, REALPOLITECH [email_address]
Technology has changed everything. How do we use these different channels? Community Publication Production
The “Big Three” MySpace Ning Orkut FriendFeed The Others Facebook Twitter LinkedIn Think of a hub and spoke model You or your website as the hub These social networking tools are the spokes. They expand your reach.
Your Technology Universe. Website Blog Twitter Facebook MySpace YouTube Flickr
Social Networking. What? Community Publication Production Goes by a variety of names The love/hate relationship with the term “social media”
Decoding It Community Publication Production Social networks replicate your real-time offline experiences. Its’ use should match offline grassroots efforts. How does all this online “stuff” do what I need it to do for me?
Riding the Waves Community Publication Production First Wave Offline Action: Does it drive volunteerism? Does it drive donations? Does it drive people to the polls? Second Wave Online Action: Online volunteerism Online community Micro-volunteering Mobile action
Why? Community Publication Production Reason : Connect with friends, family, colleagues. Reason : To follow things you already like. Reason : Get feedback. Reason : Mobilize others, generate interest. Reason : Town Crier.
How It’s Different Community Publication Production Complaints : “ P.R. run amuck” “ Getting off the message” Quality Control Imaginations run wild when people realize the organizational “me” becomes a large “WE” with social media.
Big Thing to Keep in Mind Community Publication Production Things are changing from a “Broadcast at” to a “Broadcast with” model. People want to interact , not just be talked at. Join in. The conversation potential is deep.
Content. Context. Campaigns. Successes. Obvious, and not so obvious ones. Advent of the modern political campaign. 2004: A Political Odyssey. Obama campaign. Causes. Providing assistance to families in need. Collecting stories of national service. Demonstrating impact.
The Modern Political Campaign. Community Publication Production Easy to engage. Can participate from anywhere.
The Power of Suggestion. Community Publication Production Facebook is…look at me! Be my friend! Do what I ask because others do it too! What’s available: Basic Profile Customized URL. Fan Pages Groups 74% of non-profits surveyed use it.
Community Publication Fan Page v. Group Groups are very easy to set up. But they are limited. Fun applications are available with fan pages.
Who Should Use it & Why. Community Publication Production Reason : Your acquisition & cultivation base is moving online. Reason : Your new recruits are already there. Reason : Your future leaders shape this space already. #1 Social Networking Service in the U.S.
Sweet. Let’s Tweet. Community Publication Production Basic Profile/Name. Tweets. @ Replies. Direct Messages. The Infamous Retweet. Fun Events: #FollowFriday @gagnier @realpolitech
Exercising your “Twinfluence” Community Publication Production Power of 140 Characters. Rapid Response, Rapid Dissemination. Sincerity.
Master of the Twitterverse. Community Publication Production Twitter is …share info with me! Follow me because I am interesting! Share my info & my cause!
Return on Investment. Rule #3: Personalize. Rule #2: Link. Link. Link. You link to others, respond to what is going on. Others will link back & comment. Rule #1: Blog early. Blog often. Make it a “first thing” routine. Do it frequently.
It’s not like making a deposit. Community Publication Production You won’t necessarily get back what you put in. Make sure you are focusing on the right things: Content is king (or queen). Quality v. Quantity
V is for… Community Publication Production Visibility. Using multiple platforms in a rich manner often. Viability. Setting up a plan that you can implement.
Get Started. Community Publication Production #1: Create an account on Facebook & Twitter. Start simple. Check these tools out, add info, customize, have fun. #2: Try new tools. Venture on to LinkedIn or YouTube. #3: Take suggestions. Facebook suggests friends. Twitter lets you use your email contacts.
Additional Considerations. Measure return on investment. Keep a log. Do a monthly assessment. Is MySpace your space? If even a small part of your community identifies with the tool, maybe you should use it. In House Social Networks. Why do people go this route? More control = more work Strategy time.
Connect. Thank you. Christina Gagnier CEO REALPOLITECH [email_address] http://www.realpolitech.com @gagnier For more tips, check out the REALPOLITECH website for blog posts & upcoming webinars.
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