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Newspaper gagan pareek

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newspaper , market research

newspaper , market research


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  • http://contentsutra.com/article/419-indian-readership-survey-r1-2009-some-highlights/http://www.wan-press.org/article11185.html
  • Transcript

    • 1. Market research Project on Newspaper industry
      By:
      Gagan Pareek
      &
      Harish Nath
    • 2. Objectives of study:
      Current Scenario.
      Our understanding of the category.
      Reading habits and preferences.
      Strength and weaknesses of the major brands.
      Suggestions for a new launch in this category.
    • 3. Properties of Product and current SCENARIO
      Highly perishable.
      Highly dependent on distribution network.
      Time bound.
      Regional preferences.
      Language barriers.
      Completely different revenue model.
      Average time spent minutes/week
    • 4. Major features of study:
      Nature of the study: Primary Research
      Target population : Youth population(age 25 – 40)
      Sample size: 50 Youth
      Coverage: Bangalore
      Location of Survey: CCDs
      Selection procedure: Random
      Method of Interview: Face to Face
      Duration: 2 Days
    • 5. Influential Variables:
      Background Variables
      Name
      Age
      Sex
      Education
      Reading Habit Variables
      Buying Pattern
      Frequency
      Time
      Section of interest
      Home Variables
      Home Influence
      Mother tongue
      Future Goals
      Availability
    • 6. Prominent newspapers in Bangalore:
      TOI
      The Hindu
      Business Standard
      Economic Times
      HT
      Bangalore Mirror
      E-Sanjay
      Deccan Herald
      The Telegraph
      Mint
      Other Kannada papers
    • 7. Brand Recall:
      Ist Brand Recall
      IInd Brand Recall
      IIIrd Brand Recall
    • 8. what People Buy ?
    • 9. Interests:
    • 10. Conclusion:
      Untapped Market
      Suggestions for a new launch:
      Newspaper should adopt set top box strategy.
    • 11. Thank You