Economic growth drivers…. GDP growth as per RBI is 8.5% . Robust industrial growth backed by improvement in consumption demand Increase in infrastructure spending. Substantial improvement in domestic demand. Increased thrust of the government on infrastructure projects. All time high sales growth of few major automobile companies eg: Maruti Suzuki India Limited sold a total of 10,18,365 vehicles in 2009-10.
Indian tyre Industry Indian tyre industry Passenger vehicles Commercial vehicles Others MHCV HCV LCV Farm Vehicle OTR Industrial vehicle Cars Motor Cycles scooters
AN OVERVIEW OFINDIAN TYRE INDUSTRY Financial Year 2009-2010 Turnover of Indian Tyre Industry Rs. 25,000Crores Tyre Production (Tonnage) 13.50 lakh M.T. Tyre Production – All Categories (Nos.) 971 Lakh Tyre Export from India (Value) :Rs. 3000 crores Number of tyre companies: 36 Industry Concentration 10 Large tyre companies account for over 95% of total tyre production.
Raw Materials of Tyre Industry - Overview Tyre Industry is highly raw-material intensive. Raw materials cost accounts for approx. 63% of tyre industry turnover and 72% of production cost. 62% of total Natural Rubber consumption is by the Tyre Sector, balance by rubber based non-tyre industries. Total weight of raw-materials consumed by tyre industry – 15.50 Lakh M.T. Total Cost of Raw Materials consumed by tyre industry – Rs.16,000 Crores Raw Material Availability No domestic Production of Butyl Rubber and Styrene Butadiene Rubber of tyre grades, i.e., 1502 and 1712. Production of Nylon Tyre Cord Fabric, Polybutadiene Rubber, Rubber Chemicals, Steal Tyre Cord, Polyester Tyre Cord insufficient to meet domestic demand. Tyre industry imports raw materials on account of the following factors:
Growth Drivers of Indian Automobile Market Rising industrial and agricultural output Rising per capita income Favourable demographic distribution with rising working population and middle classUrbanisation Increasing disposable incomes in rural agri-sector Availability of a variety of vehicle models meeting diverse needs and preferences Greater affordability of vehicles Easy finance schemes Favourable government policies Robust production
Socio Cultural Environment Explosion in the number of nuclear families As the joint-family system crumbles and the number of nuclear families explode, more small families seem to be demanding a two/four wheeler for themselves. This has directly resulted in higher sales of tyres in the past decade. Higher car density per family The number of upper-class and upper-middle class families with more than one car per family seems to be increasing exponentially. This is especially true in cities where Brand Strategy Analysis working couples find it difficult to survive without more than one car for transportation. With higher disposable incomes, these families are finally able to afford this need. Shifting away from Savings, to EMI culture Another notable trend that seems to be fuelling car sales (and therefore tryre sales) is the shift in the middle-class consumers saving habits. The Indian middle-class family has long been known for its savings frenzy. But with a younger workforce, higher disposable incomes, lower unemployment and the influence of globalization, the average Indian middle-class family is slowly warming up to the idea of EMI and buying on credit. This has helped in furthering the sales of passenger cars significantly. Enviorment Analysis
MRF Market leader among tyre manufacturers in India, with a 24% share in terms of revenues. Its leadership position, coupled with its strong brand recall and high quality, MRF commands the price-maker status. MRF has a strong presence in the T&B segment, the largest segment of the tyre industry, and commands around 19% market share in the segment. The Company has a distribution network of 2,500 outlets within India and exports to over 65 countries worldwide. Apollo Tyres (ATL) Apollo Tyres is the second largest player in the Indian tyre industry, with a market share of 22%, in terms of revenues, and the largest player in the T&B segment, with around 22% market share and 82% of its product mix coming from this segment. It also enjoys a strong brand recall. ATL derives 80% of its revenues from the replacement market, where the EBITDA margins are higher; hence, at operating levels, Apollo Tyres has better JK Industries JK Industries has a 17% market share, in terms of revenue, making it the third largest player in the industry. The Company ranks first in the MHCV and Passenger Car tyre segments, with 79% and 7% of its product mix coming from these segments, respectively. Exports account for approximately 17% of its gross sales. CEAT CEAT has a 14% market share, in terms of revenues, and is an average player across categories. 68% of its product mix comes from the MHCV segment. In terms of profitability, CEAT has lower margins compared to its peers, in spite of deriving 60% of its revenues from the replacement market Leading Market Players