White is the new grey SEO Webinar

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Joint webinar between serpiq.com and .higherclick.com on time and budget efficient white hat seo techniques.

Joint webinar between serpiq.com and .higherclick.com on time and budget efficient white hat seo techniques.

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  • Hungary is an incredible opportunity for entrepreneurs, the work force and life is relatively cheap, london is 2h away, people are well educated. The future of service in europe could be in Hungary as soon as time zones are involved, this is an interesting choice. There are also tons of smart people working in companies that don’t know how to take care of them and make them happy > opportunity.
  • Be drastic with your standards Screen for genuine interest in the topic they will write about Good is the enemy of great Tech friendly people (calendar, crm etc)
  • Hungary is an incredible opportunity for entrepreneurs, the work force and life is relatively cheap, london is 2h away, people are well educated. The future of service in europe could be in Hungary as soon as time zones are involved, this is an interesting choice. There are also tons of smart people working in companies that don’t know how to take care of them and make them happy > opportunity.
  • Hungary is an incredible opportunity for entrepreneurs, the work force and life is relatively cheap, london is 2h away, people are well educated. The future of service in europe could be in Hungary as soon as time zones are involved, this is an interesting choice. There are also tons of smart people working in companies that don’t know how to take care of them and make them happy > opportunity.
  • Hungary is an incredible opportunity for entrepreneurs, the work force and life is relatively cheap, london is 2h away, people are well educated.

Transcript

  • 1. White is The New Grey Gael Breton @gaelbreton #SERPINAR
  • 2. Who I Am• True nerd since 1986• In SEO for over 4 years• Started Higher Click 1.5 years ago – Now 15+ employees and counting• Worked on over 300 campaigns including Macy’s, Nigella Lawson, 99Designs and other big players.
  • 3. Who I AmSwitched from evil to good shortly before the penguin update…now I’m white hat.
  • 4. DisclaimerIf your site looks like this, you’re in trouble.
  • 5. DisclaimerThis webinar is not about this…I care about revenue mostly, not rankings.
  • 6. DisclaimerNor this. You can get qualified organic traffic for much less than you might think.
  • 7. I’m In a Hostile Environment HereYou’ve got the hype of white hatters making 3 tons of “Content is the new SEO” “All Hail Inbound Marketing”. And you’vegot the rebels that still make money from grey/black hat hating on them.
  • 8. Challenges
  • 9. Challenges SEOs Face TodayWe need to create beautiful content to fight algo layers, get long tail traffic & help conversion.
  • 10. Challenges SEOs Face TodayWe need to be careful of where we and how we get links. (source: microsite masters)
  • 11. Challenges SEOs Face TodayWe need to rethink conversion paths, take the other channel into account and work our synergies.
  • 12. Tools Before You Get Started• Boomerang for Gmail• Bufferapp• InboxQ• Kippt• Link clump• Rapportive• RSS Subscription extension• Scraper• Search by image• Chrome SEO• ToutappAll these Chrome add ons are epic and I use them daily. DL the PPT on Slideshare if needed.
  • 13. Content Creation & Ideas
  • 14. Awesome WritersDo you think awesome writers bother with these sites?
  • 15. Awesome Writer ApplicationsJobs.problogger.com – $50/job ; Bloggingpro.com/jobs – Free posting ; Direct blogger outreach - Free
  • 16. Content IdeasQuora.com
  • 17. Content IdeasAlltop.com, get ideas and links from there. It’s not that hard.
  • 18. Content IdeasUbersuggest.com is free and great to find content ideas.
  • 19. Content IdeasAnalytics.topsy.com (each point is the most popular story)
  • 20. Content Promotion
  • 21. Content PromotionWe could do a bit better here in terms of regularity
  • 22. Content PromotionNeed relevant people to connect with? Followerwonk.com. It’s free.
  • 23. Content PromotionLook for the influencers of your target market and make them your friends.
  • 24. Content PromotionThese are free links on page that have traffic that cares about what you sell.
  • 25. Content PromotionUsing community sites to push up your content (build karma ;))
  • 26. Content PromotionInboxQ is AWESOME to push your content, get followers, get links etc.
  • 27. Content PromotionIf your content is epic, buy eyeballs. 0.10 cents/visit and if they stumble you’ll get free ones.
  • 28. Content PromotionOr cheat on Facebook 
  • 29. Getting Links
  • 30. SocialDidn’t I say inboxQ was awesome?
  • 31. SocialMake friends with your target’s influencers, but be genuine.
  • 32. SocialDo not underestimate the power of G+
  • 33. SocialUse the people that share your stuff and pitch them guest posts, they’ve shown some lovealready. Same with people that commented on your blog.
  • 34. OutreachThink about all the businesses that would love your endorsement and sell it for a link.
  • 35. OutreachGuest posting is becoming harder but still efficient. Great for niche links. bit.ly/pc4gmj
  • 36. OutreachMake friends and build community karma, it pays off.
  • 37. OutreachBe a do gooder and help out others.
  • 38. Outreach15% of the web goes down every month. You can use it for grey or for white.
  • 39. OutreachDead sites bring opportunities right up your face. (credit @pointblankseo)
  • 40. OutreachSometimes investing in good design and UX also has its perks. It’s not all wasted money.
  • 41. OutreachAlso try reporterconnection.com.
  • 42. That’s all folksCheck out our quality guest post service on higherclick.com/services/guest-post 25% OFF WITH THE COUPON “SERPINAR” SERPIQ 50% OFF MONTH 1 WITH THE COUPON “HIGHERSERPS” #SERPINAR