White is The New Grey Gael Breton @gaelbreton #SERPINAR
Who I Am• True nerd since 1986• In SEO for over 4 years• Started Higher Click 1.5 years ago – Now 15+ employees and counting• Worked on over 300 campaigns including Macy’s, Nigella Lawson, 99Designs and other big players.
Who I AmSwitched from evil to good shortly before the penguin update…now I’m white hat.
DisclaimerIf your site looks like this, you’re in trouble.
DisclaimerThis webinar is not about this…I care about revenue mostly, not rankings.
DisclaimerNor this. You can get qualified organic traffic for much less than you might think.
I’m In a Hostile Environment HereYou’ve got the hype of white hatters making 3 tons of “Content is the new SEO” “All Hail Inbound Marketing”. And you’vegot the rebels that still make money from grey/black hat hating on them.
Challenges SEOs Face TodayWe need to create beautiful content to fight algo layers, get long tail traffic & help conversion.
Challenges SEOs Face TodayWe need to be careful of where we and how we get links. (source: microsite masters)
Challenges SEOs Face TodayWe need to rethink conversion paths, take the other channel into account and work our synergies.
Tools Before You Get Started• Boomerang for Gmail• Bufferapp• InboxQ• Kippt• Link clump• Rapportive• RSS Subscription extension• Scraper• Search by image• Chrome SEO• ToutappAll these Chrome add ons are epic and I use them daily. DL the PPT on Slideshare if needed.